Yamada Original Cooking Appliances "COOFE" 18L Microwave Oven and 20L Oven Range Launched!
Yamada Holdings is launching an 18L microwave oven and a 20L oven range under its "COOFE" sub-brand of the original "YAMADA Products" brand. These new appliances, featuring time-saving heating, automatic sensor heating, and a 3-year warranty, will be available from April 30th and May 20th, 2026, at Yamada Denki stores nationwide and on Yamada Webcom, addressing the needs of dual-income households and single-person households.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 12:00 (28 min after Collected)
Yamada Holdings Co., Ltd. (Headquarters: Takasaki City, Gunma Prefecture; Representative Director, Chairman & CEO: Noboru Yamada; hereinafter, Yamada Holdings) will launch the 18L microwave oven YMW18FP on Thursday, April 30, 2026, and the 20L oven range YMW20VP on Wednesday, May 20, 2026, from "COOFE," a sub-brand of its original brand "YAMADA Products." These products will be available at Yamada Denki stores nationwide (excluding some stores) and on Yamada Webcom (e-commerce site).
18L Microwave Oven YMW18FP
20L Oven Range YMW20VP
■ Background of Development
As an electronics specialty store with the most customer contact points, Yamada Holdings is committed to expanding its original brand "YAMADA Products" to meet the ever-changing needs of customers. As part of this, we are developing "COOFE," a sub-brand of cooking appliances that focuses on functionality, price, and quality.
In recent years, with the increase in dual-income households and diversification of lifestyles, there has been a growing demand for "quick and easy cooking" and "warming without failure." Additionally, first-time single-person households and those looking to replace existing appliances have expressed a desire for "affordable and reliable ovens with only the necessary functions."
Against this backdrop, we have developed an 18L microwave oven and a 20L oven range equipped with time-saving heating and sensor-based automatic heating functions, ensuring peace of mind with a 3-year warranty, making daily cooking more convenient.
■ Product Features
1. Time-saving heating to reduce waiting time for warming*
The microwave recalculates heating time with 1000W output. Easily shortens cooking time.
*Applies to manual microwave heating at 500W and 600W.
2. Infrared sensor for automatic heating based on food temperature
Heats automatically while monitoring food temperature with an infrared sensor, eliminating the need to set a time.
3. Inverter-equipped, hertz-free, high-power 1000W* microwave heating
Hertz-free for use anywhere in Japan, quickly heats with 1000W microwave heating.
*Compared to our conventional models without an inverter (as of April 2026)
The rated high-frequency output of 1000W is a short-time high-output function (approx. 3 minutes), and the rated continuous high-frequency output automatically switches to 600W.
4. Easy-to-clean flat interior
The flat interior is easy to clean even if it gets dirty, and food can be easily put in and taken out.
5. Emphasis on ease of use
Frequently used menus are arranged on the control panel buttons. Time adjustment can also be smoothly set with a dial operation.
6. Easy-to-see white color LCD
Adopts an easy-to-see white color LCD. The 20L oven range YMW20VP, in particular, features a large LCD for clear display of settings.
7. Reliable 3-year warranty
To ensure long-term, worry-free use, the main unit comes with a 3-year warranty.
*1 The rated high-frequency output of 1000W is a short-time high-output function (approx. 3 minutes), and the rated continuous high-frequency output automatically switches to 600W.
*2 ( ) indicates the depth dimension including the door handle.
*3 Continuous operation at 250°C in the oven is approximately 10 minutes, after which it automatically switches to 200°C.
Please check our e-commerce site for product details. Information will be posted in conjunction with product launch.
URL: 18L Microwave Oven YMW18FP https://www.yamada-denkiweb.com/433206017/
20L Oven Range YMW20VP https://www.yamada-denkiweb.com/433207014/
*Some stores may not carry these products. They can be ordered for delivery.
■ Original Brand "YAMADA Products"
"YAMADA Products" is an original brand that provides "necessary functions at just the right quality and price," based on years of sales experience and customer feedback. We aim to expand our lineup to make it easier for everyone to choose according to their lifestyle and budget, offering products that become a "new standard" that everyone can be satisfied with.
Yamada Holdings will continue to provide products and services that cater to the lives of individual Japanese consumers, while keeping an eye on changing market environments.
18L Microwave Oven YMW18FP
20L Oven Range YMW20VP
■ Background of Development
As an electronics specialty store with the most customer contact points, Yamada Holdings is committed to expanding its original brand "YAMADA Products" to meet the ever-changing needs of customers. As part of this, we are developing "COOFE," a sub-brand of cooking appliances that focuses on functionality, price, and quality.
In recent years, with the increase in dual-income households and diversification of lifestyles, there has been a growing demand for "quick and easy cooking" and "warming without failure." Additionally, first-time single-person households and those looking to replace existing appliances have expressed a desire for "affordable and reliable ovens with only the necessary functions."
Against this backdrop, we have developed an 18L microwave oven and a 20L oven range equipped with time-saving heating and sensor-based automatic heating functions, ensuring peace of mind with a 3-year warranty, making daily cooking more convenient.
■ Product Features
1. Time-saving heating to reduce waiting time for warming*
The microwave recalculates heating time with 1000W output. Easily shortens cooking time.
*Applies to manual microwave heating at 500W and 600W.
2. Infrared sensor for automatic heating based on food temperature
Heats automatically while monitoring food temperature with an infrared sensor, eliminating the need to set a time.
3. Inverter-equipped, hertz-free, high-power 1000W* microwave heating
Hertz-free for use anywhere in Japan, quickly heats with 1000W microwave heating.
*Compared to our conventional models without an inverter (as of April 2026)
The rated high-frequency output of 1000W is a short-time high-output function (approx. 3 minutes), and the rated continuous high-frequency output automatically switches to 600W.
4. Easy-to-clean flat interior
The flat interior is easy to clean even if it gets dirty, and food can be easily put in and taken out.
5. Emphasis on ease of use
Frequently used menus are arranged on the control panel buttons. Time adjustment can also be smoothly set with a dial operation.
6. Easy-to-see white color LCD
Adopts an easy-to-see white color LCD. The 20L oven range YMW20VP, in particular, features a large LCD for clear display of settings.
7. Reliable 3-year warranty
To ensure long-term, worry-free use, the main unit comes with a 3-year warranty.
*1 The rated high-frequency output of 1000W is a short-time high-output function (approx. 3 minutes), and the rated continuous high-frequency output automatically switches to 600W.
*2 ( ) indicates the depth dimension including the door handle.
*3 Continuous operation at 250°C in the oven is approximately 10 minutes, after which it automatically switches to 200°C.
Please check our e-commerce site for product details. Information will be posted in conjunction with product launch.
URL: 18L Microwave Oven YMW18FP https://www.yamada-denkiweb.com/433206017/
20L Oven Range YMW20VP https://www.yamada-denkiweb.com/433207014/
*Some stores may not carry these products. They can be ordered for delivery.
■ Original Brand "YAMADA Products"
"YAMADA Products" is an original brand that provides "necessary functions at just the right quality and price," based on years of sales experience and customer feedback. We aim to expand our lineup to make it easier for everyone to choose according to their lifestyle and budget, offering products that become a "new standard" that everyone can be satisfied with.
Yamada Holdings will continue to provide products and services that cater to the lives of individual Japanese consumers, while keeping an eye on changing market environments.