Yamada Denki and DMM Partner for EV Promotion: Installing Chargers and Integrating Apps
Yamada Holdings and DMM.com have agreed to install EV chargers at Yamada Denki stores nationwide and integrate their apps. This partnership aims to accelerate infrastructure development and improve user convenience, contributing to a carbon-neutral society.
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- 📰 Published: April 28, 2026 at 22:00
- 🔍 Collected: April 28, 2026 at 13:31
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Yamada Holdings Co., Ltd. (Headquarters: Takasaki City, Gunma Prefecture; Representative Director, Chairman and CEO: Noboru Yamada; hereinafter "Yamada Holdings") has launched a mutual service partnership with DMM.com LLC (Headquarters: Minato-ku, Tokyo; Innovation Company CEO: Yu Ogata; hereinafter "DMM"), which operates the electric vehicle (EV) charging service "DMM EV ON." The partnership aims to promote the adoption of EVs for the realization of a sustainable society.
Through this collaboration, the companies will accelerate the development of EV charging infrastructure at Yamada Denki stores nationwide. Furthermore, they aim to improve convenience for EV users and provide new value through the integration of their respective smartphone applications.
### Background of the Partnership
While the adoption of EVs is accelerating in Japan toward a carbon-neutral society, the development of charging infrastructure within daily life routes remains a significant challenge. The Ministry of Economy, Trade and Industry has set a goal of installing 300,000 EV charging points by 2030, highlighting the need for highly convenient charging environments across the country.
As a leading company in home appliance retail, Yamada Holdings is advancing initiatives toward carbon neutrality. To solve these social issues and enhance the user experience, the company decided to partner with DMM.
### Reasons for Partnering with DMM
DMM operates EV charging services at commercial facilities, accommodation facilities, and public facilities nationwide. By linking Yamada Holdings' network of Japan's largest home appliance retailers with DMM's EV charging service, EV infrastructure development in daily life routes can be further promoted. Additionally, the partnership was formed because it allows both companies to provide beneficial EV-related information to their users, creating an environment where EVs are more convenient and easier to choose.
### Key Initiatives
1. **Installation of "DMM EV ON" Chargers at Yamada Denki Stores**
EV chargers provided by DMM will be sequentially installed in the parking lots of major Yamada Denki stores nationwide. This will expand charging spots where customers can efficiently charge their vehicles while shopping or consulting in-store.
2. **Mutual Integration of "Yamada MyKuru" and "DMM EV ON" Apps**
The "Yamada MyKuru" app, provided by Yamada Holdings, and the "DMM EV ON" app, provided by DMM, will be mutually linked. The companies plan to promote their services to each other's members and distribute exclusive information and coupons.
- "Yamada MyKuru" is an official Yamada Holdings app that allows users to easily access various car life services, such as vehicle inspections, insurance, and purchase appraisals, from their smartphones.
- "DMM EV ON" is DMM's official EV charging service app, enabling users to search for, use, and pay for DMM EV chargers nationwide.
### About DMM.com LLC
DMM operates the comprehensive service site "DMM.com," boasting 51.46 million members as of February 2025. Since its founding in 1998, it has operated over 60 diverse services, ranging from entertainment services like video distribution, e-books, and anime to hardware fields such as 3D printing and EV charging, as well as advanced businesses utilizing AI. In 2022, it launched the "DMM Premium" subscription service, aiming to create a "multi-entertainment platform" that seamlessly connects various entertainment experiences.
Through this collaboration, the companies will accelerate the development of EV charging infrastructure at Yamada Denki stores nationwide. Furthermore, they aim to improve convenience for EV users and provide new value through the integration of their respective smartphone applications.
### Background of the Partnership
While the adoption of EVs is accelerating in Japan toward a carbon-neutral society, the development of charging infrastructure within daily life routes remains a significant challenge. The Ministry of Economy, Trade and Industry has set a goal of installing 300,000 EV charging points by 2030, highlighting the need for highly convenient charging environments across the country.
As a leading company in home appliance retail, Yamada Holdings is advancing initiatives toward carbon neutrality. To solve these social issues and enhance the user experience, the company decided to partner with DMM.
### Reasons for Partnering with DMM
DMM operates EV charging services at commercial facilities, accommodation facilities, and public facilities nationwide. By linking Yamada Holdings' network of Japan's largest home appliance retailers with DMM's EV charging service, EV infrastructure development in daily life routes can be further promoted. Additionally, the partnership was formed because it allows both companies to provide beneficial EV-related information to their users, creating an environment where EVs are more convenient and easier to choose.
### Key Initiatives
1. **Installation of "DMM EV ON" Chargers at Yamada Denki Stores**
EV chargers provided by DMM will be sequentially installed in the parking lots of major Yamada Denki stores nationwide. This will expand charging spots where customers can efficiently charge their vehicles while shopping or consulting in-store.
2. **Mutual Integration of "Yamada MyKuru" and "DMM EV ON" Apps**
The "Yamada MyKuru" app, provided by Yamada Holdings, and the "DMM EV ON" app, provided by DMM, will be mutually linked. The companies plan to promote their services to each other's members and distribute exclusive information and coupons.
- "Yamada MyKuru" is an official Yamada Holdings app that allows users to easily access various car life services, such as vehicle inspections, insurance, and purchase appraisals, from their smartphones.
- "DMM EV ON" is DMM's official EV charging service app, enabling users to search for, use, and pay for DMM EV chargers nationwide.
### About DMM.com LLC
DMM operates the comprehensive service site "DMM.com," boasting 51.46 million members as of February 2025. Since its founding in 1998, it has operated over 60 diverse services, ranging from entertainment services like video distribution, e-books, and anime to hardware fields such as 3D printing and EV charging, as well as advanced businesses utilizing AI. In 2022, it launched the "DMM Premium" subscription service, aiming to create a "multi-entertainment platform" that seamlessly connects various entertainment experiences.