Witty and Engaging: Our Writing Course Cultivates "Word-smiths," Not Just "Writers"
G.K. B&H Promoter's launches a "Kotobatsukai" (Word-smith) training course, focusing on "witty and engaging communication" essential in the AI era, rather than just "correct writing."
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 01:49
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 17, 2026 at 14:22 (380h 44m after Collected)
Our company endorses April Dream, an initiative to make April 1st a day to share dreams. This press release is the dream of "G.K. B&H Promoter's."
The era where AI can write correct sentences has truly arrived. But if we think deeply, is "correctness" really what people seek?
Correct, stiff expressions often make people think, "I've seen that somewhere before," and they lose interest. Recently, sales writers have increased, but their titles and communications often feel familiar. There's nothing wrong with the expressions themselves.
People don't gather around stiff individuals, but interesting people are always surrounded by many. This illustrates that people are drawn to engagingness, not just correctness. (Dekisugi-kun isn't very popular, but Nobita is).
What moves people's hearts is less about being correct and more about "it seemed vaguely interesting" or "it just captivated me." It's about excitement.
It will be difficult for writers who are only correct and serious to survive in the future. That's why our company has stopped training mere "writers."
Mr. Nakamichi, the organizer of the B&H Writer Training Course, has also graduated from being a writer and now works with words, laughing everyday with his colleagues. This time, I will write about Nakamichi's story.
## Graduating from "right"
Hearts are not moved by boring "predictable expressions" because they feel obvious.
For example, I asked AI to generate the opening paragraph of this article.
In an era where AI delivers "100-point answers," we question the value of deliberately introducing "flaws and playfulness."
In an age where AI can instantly generate correct sentences,
aren't we more moved by a human-written "slightly strange, lovable 60-point answer"
rather than AI's "perfect 100 points"?
Correctness generates understanding, but not fans.
People are already tired of predictable words.
That's why I intentionally started a course that doesn't train "writers."
Our aim is to graduate from correctness. What is the true nature of the "discomfort" that moves money and hearts beyond that?
"No, you're predictable too!" I retorted (laughs).
Certainly, what it says is correct, and there are no typos or awkward parts. But don't you feel that it doesn't make you excited about the rest of the text?
In Kansai dialect, it's like, "I understand what you're saying, but it's not interesting!"
Indeed, this text ultimately lacks surprise or unexpectedness; it's a "predictable text." Predictability refers to a situation where things proceed according to a predetermined flow or an anticipated outcome.
It's like a movie or novel where you already know the ending, making it difficult to read until the end.
- So, what kind of expression can only humans create? It's the expression that "breaks predictability." In other words, those who can survive in the AI era are people who can create expressions that have graduated from "right" (correct, right answer).
Of course, for some projects, correctness is important (such as medical or health information), but when creating text to sell things or move people's hearts, what is required is not "writing correctly."
That's why our company has stopped training writers. It's a graduation from being a righter (writer)!
## People are drawn to engagingness more than correctness
As written so far, of course, there are times when correctness is required, such as when writing medical or health information. However, AI is becoming capable of doing this.
Especially, Japanese people are educated to live correctly and seriously, so there are many "correct and serious people." While this is not bad, if you aim for "income increase," you need to break away from this.
Because, - "people gather where it's fun and interesting rather than just correct." The same goes for work.
Like Disneyland, Universal Studios Japan, or the Expo.
Even in work, people will continue to gather around individuals who are fun, interesting, and trustworthy, even if their skills aren't extremely high.
Because it's more enjoyable.
When creating text to sell things or when selling products, if the expressions are correct but commonplace, people will just think "hmm" and move on.
However, if you can pique their interest with "What's that?" or "I've never seen this expression! I might need it," then they will read the product description, and sales will increase.
In any case, with an abundance of products and services, and an increase in freelancers and side-jobbers in the work world, the first step is to "capture interest."
In other words, - just writing correctly and seriously won't move money = if you don't break away from just being correct and serious, your income won't increase beyond what it is now.
## Breaking away from being a "correct person"
After reading this far, some people might be wondering, "Even so, I can't say anything interesting, and I can't create predictable expressions." Many might have thought that coming up with interesting things is just a matter of aptitude or talent.
I assure you, it's okay!!!!
Because Nakamichi himself was serious and originally an ultra-correct person who thought that way.
This is Nakamichi about 7 years ago. Until then, he had diligently worked as a web writer, but even with many projects, his income was only about 100,000 to 150,000 yen per month.
He tried self-studying writing, but when it came to catchphrases and ad copy, he could only come up with commonplace expressions like those found everywhere. When he first started learning in the course, he sometimes felt depressed, thinking, "I'm so boring..." surrounded by humorous seniors.
He had diligently studied in school, and when he decided to start a business, his seriousness and correctness, which had been his strengths, also became the cause of his stagnation, limiting him to "commonplace expressions and actions." He was constantly comparing himself to others and struggling.
What changed Nakamichi was an environment where seniors moved people not just with correctness but with fun and engagingness.
## Breaking "your shell" little by little
Nakamichi, who had diligently followed what his parents and teachers told him, had always pursued the "right answer in the world."
That's why, when Mr. Era, our company's representative, told him, - "To break through the income ceiling, you need to 'break away from correctness'!", it deeply resonated with him.
He realized at that moment that starting a business and increasing income wasn't just about accumulating effort.
From there, he put the "way of using words" he learned in the course into practice, learned humor from his seniors, and, though embarrassed (laughs), gradually put it into practice...
And before he knew it, thanks to the power of that environment, he had begun to break predictability.
Initially, he hesitated to dye his hair blonde even when told it suited him, but now he can confidently make strange poses without reservation.
This is an easily visible example, but by breaking away from "correct expressions," he also created catchy phrases for clients that led to a 2-3 fold increase in product sales, and the study sessions he held were fully booked, bringing tangible results.
What happened next was that he started to see business as enjoyable, and while actively working in an engaging way, he naturally began exceeding eight figures in annual revenue, now aiming for a billion yen.
One doesn't have to change into a completely different person overnight, and it's okay not to. But "leveraging your strengths, breaking away from correctness, and finding your own humor" is possible.
It's alright, by gradually breaking your shell, you will surely meet an evolved version of yourself and increase your income while having fun.
## It's not about being silly or funny like a comedian. It's about the "witty engagingness" that will be sought after in the future.
What I don't want you to misunderstand is that "engagingness" is not the same as "being silly." What will be important in the future is - "witty engagingness."
"Witty" refers to a keen and sharp manner, full of wit, cleverness, and humor, capable of making appropriate remarks and responses according to the situation. It's a term used to describe sophisticated conversation and expression that includes not just simple humor but also intellectual surprise and elegant irony.
This might not be clear enough, so let me give an example.
- Mai Fukushige, the "unrewarded PR person"
This is about Mai Fukushige, the PR person for B&H Promoter's, and her X (formerly Twitter) account. The initial trigger was that "Mr. Era, the representative of B&H Promoter's, was so unmotivated on X that excellent products were not spreading well."
The representative was so bad at X, even though he had excellent products and services, his communication was too intelligent and wasn't spreading. While most PR people leverage a strong representative on X, this direction didn't work out as expected. Despite being competent, she became known by the unique concept of "the PR person who works hard but is unrewarded."
When this was decided, combined with Ms. Fukushige's expressive photos, I laughed so hard at 4 AM that my stomach hurt.
I hope this example conveys what witty engagingness means.
Being able to express engagingness through words. This is essential for those who handle words to survive in the AI era.
## Therefore, from now on, we will cultivate "Kotobatsukai," a new profession, instead of writers.
The era of teaching how to write correct and easy-to-understand sentences is over. AI will replace it.
From now on, we will - foster talent who can use words in a way that "only humans can," working enjoyably and engagingly, contributing to clients' results, and increasing the number of people who can continue to earn.
The future beyond writers (how to act in the AI era) is undoubtedly to become a "Kotobatsukai" who has mastered the "way of using words" that only humans can create.
If you acquire witty engagingness that AI lacks, and the way of using words that moves people's hearts, you can start any business and dramatically spread anyone's products and services.
Times have changed, but we love words, so we will not leave this profession. We will evolve while utilizing our existing foundation and continue to create new value for the world.
## Company Profile
- Company Name: G.K. B&H Promoter's
- Representative: Kimihiro Era, Representative Employee
- Location: Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo
- Business Activities: Production and consulting services related to Pharmaceutical Affairs Law, Premiums and Representations Act, and medical advertising.
- Company URL: https://892copy.jp/
## Contact Information for this Matter
- Company Name: G.K. B&H Promoter's
- Contact Person: Kimihiro Era
- Contact Form: https://yakkiho.jp/yakkihowriting-contact/
The era where AI can write correct sentences has truly arrived. But if we think deeply, is "correctness" really what people seek?
Correct, stiff expressions often make people think, "I've seen that somewhere before," and they lose interest. Recently, sales writers have increased, but their titles and communications often feel familiar. There's nothing wrong with the expressions themselves.
People don't gather around stiff individuals, but interesting people are always surrounded by many. This illustrates that people are drawn to engagingness, not just correctness. (Dekisugi-kun isn't very popular, but Nobita is).
What moves people's hearts is less about being correct and more about "it seemed vaguely interesting" or "it just captivated me." It's about excitement.
It will be difficult for writers who are only correct and serious to survive in the future. That's why our company has stopped training mere "writers."
Mr. Nakamichi, the organizer of the B&H Writer Training Course, has also graduated from being a writer and now works with words, laughing everyday with his colleagues. This time, I will write about Nakamichi's story.
## Graduating from "right"
Hearts are not moved by boring "predictable expressions" because they feel obvious.
For example, I asked AI to generate the opening paragraph of this article.
In an era where AI delivers "100-point answers," we question the value of deliberately introducing "flaws and playfulness."
In an age where AI can instantly generate correct sentences,
aren't we more moved by a human-written "slightly strange, lovable 60-point answer"
rather than AI's "perfect 100 points"?
Correctness generates understanding, but not fans.
People are already tired of predictable words.
That's why I intentionally started a course that doesn't train "writers."
Our aim is to graduate from correctness. What is the true nature of the "discomfort" that moves money and hearts beyond that?
"No, you're predictable too!" I retorted (laughs).
Certainly, what it says is correct, and there are no typos or awkward parts. But don't you feel that it doesn't make you excited about the rest of the text?
In Kansai dialect, it's like, "I understand what you're saying, but it's not interesting!"
Indeed, this text ultimately lacks surprise or unexpectedness; it's a "predictable text." Predictability refers to a situation where things proceed according to a predetermined flow or an anticipated outcome.
It's like a movie or novel where you already know the ending, making it difficult to read until the end.
- So, what kind of expression can only humans create? It's the expression that "breaks predictability." In other words, those who can survive in the AI era are people who can create expressions that have graduated from "right" (correct, right answer).
Of course, for some projects, correctness is important (such as medical or health information), but when creating text to sell things or move people's hearts, what is required is not "writing correctly."
That's why our company has stopped training writers. It's a graduation from being a righter (writer)!
## People are drawn to engagingness more than correctness
As written so far, of course, there are times when correctness is required, such as when writing medical or health information. However, AI is becoming capable of doing this.
Especially, Japanese people are educated to live correctly and seriously, so there are many "correct and serious people." While this is not bad, if you aim for "income increase," you need to break away from this.
Because, - "people gather where it's fun and interesting rather than just correct." The same goes for work.
Like Disneyland, Universal Studios Japan, or the Expo.
Even in work, people will continue to gather around individuals who are fun, interesting, and trustworthy, even if their skills aren't extremely high.
Because it's more enjoyable.
When creating text to sell things or when selling products, if the expressions are correct but commonplace, people will just think "hmm" and move on.
However, if you can pique their interest with "What's that?" or "I've never seen this expression! I might need it," then they will read the product description, and sales will increase.
In any case, with an abundance of products and services, and an increase in freelancers and side-jobbers in the work world, the first step is to "capture interest."
In other words, - just writing correctly and seriously won't move money = if you don't break away from just being correct and serious, your income won't increase beyond what it is now.
## Breaking away from being a "correct person"
After reading this far, some people might be wondering, "Even so, I can't say anything interesting, and I can't create predictable expressions." Many might have thought that coming up with interesting things is just a matter of aptitude or talent.
I assure you, it's okay!!!!
Because Nakamichi himself was serious and originally an ultra-correct person who thought that way.
This is Nakamichi about 7 years ago. Until then, he had diligently worked as a web writer, but even with many projects, his income was only about 100,000 to 150,000 yen per month.
He tried self-studying writing, but when it came to catchphrases and ad copy, he could only come up with commonplace expressions like those found everywhere. When he first started learning in the course, he sometimes felt depressed, thinking, "I'm so boring..." surrounded by humorous seniors.
He had diligently studied in school, and when he decided to start a business, his seriousness and correctness, which had been his strengths, also became the cause of his stagnation, limiting him to "commonplace expressions and actions." He was constantly comparing himself to others and struggling.
What changed Nakamichi was an environment where seniors moved people not just with correctness but with fun and engagingness.
## Breaking "your shell" little by little
Nakamichi, who had diligently followed what his parents and teachers told him, had always pursued the "right answer in the world."
That's why, when Mr. Era, our company's representative, told him, - "To break through the income ceiling, you need to 'break away from correctness'!", it deeply resonated with him.
He realized at that moment that starting a business and increasing income wasn't just about accumulating effort.
From there, he put the "way of using words" he learned in the course into practice, learned humor from his seniors, and, though embarrassed (laughs), gradually put it into practice...
And before he knew it, thanks to the power of that environment, he had begun to break predictability.
Initially, he hesitated to dye his hair blonde even when told it suited him, but now he can confidently make strange poses without reservation.
This is an easily visible example, but by breaking away from "correct expressions," he also created catchy phrases for clients that led to a 2-3 fold increase in product sales, and the study sessions he held were fully booked, bringing tangible results.
What happened next was that he started to see business as enjoyable, and while actively working in an engaging way, he naturally began exceeding eight figures in annual revenue, now aiming for a billion yen.
One doesn't have to change into a completely different person overnight, and it's okay not to. But "leveraging your strengths, breaking away from correctness, and finding your own humor" is possible.
It's alright, by gradually breaking your shell, you will surely meet an evolved version of yourself and increase your income while having fun.
## It's not about being silly or funny like a comedian. It's about the "witty engagingness" that will be sought after in the future.
What I don't want you to misunderstand is that "engagingness" is not the same as "being silly." What will be important in the future is - "witty engagingness."
"Witty" refers to a keen and sharp manner, full of wit, cleverness, and humor, capable of making appropriate remarks and responses according to the situation. It's a term used to describe sophisticated conversation and expression that includes not just simple humor but also intellectual surprise and elegant irony.
This might not be clear enough, so let me give an example.
- Mai Fukushige, the "unrewarded PR person"
This is about Mai Fukushige, the PR person for B&H Promoter's, and her X (formerly Twitter) account. The initial trigger was that "Mr. Era, the representative of B&H Promoter's, was so unmotivated on X that excellent products were not spreading well."
The representative was so bad at X, even though he had excellent products and services, his communication was too intelligent and wasn't spreading. While most PR people leverage a strong representative on X, this direction didn't work out as expected. Despite being competent, she became known by the unique concept of "the PR person who works hard but is unrewarded."
When this was decided, combined with Ms. Fukushige's expressive photos, I laughed so hard at 4 AM that my stomach hurt.
I hope this example conveys what witty engagingness means.
Being able to express engagingness through words. This is essential for those who handle words to survive in the AI era.
## Therefore, from now on, we will cultivate "Kotobatsukai," a new profession, instead of writers.
The era of teaching how to write correct and easy-to-understand sentences is over. AI will replace it.
From now on, we will - foster talent who can use words in a way that "only humans can," working enjoyably and engagingly, contributing to clients' results, and increasing the number of people who can continue to earn.
The future beyond writers (how to act in the AI era) is undoubtedly to become a "Kotobatsukai" who has mastered the "way of using words" that only humans can create.
If you acquire witty engagingness that AI lacks, and the way of using words that moves people's hearts, you can start any business and dramatically spread anyone's products and services.
Times have changed, but we love words, so we will not leave this profession. We will evolve while utilizing our existing foundation and continue to create new value for the world.
## Company Profile
- Company Name: G.K. B&H Promoter's
- Representative: Kimihiro Era, Representative Employee
- Location: Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo
- Business Activities: Production and consulting services related to Pharmaceutical Affairs Law, Premiums and Representations Act, and medical advertising.
- Company URL: https://892copy.jp/
## Contact Information for this Matter
- Company Name: G.K. B&H Promoter's
- Contact Person: Kimihiro Era
- Contact Form: https://yakkiho.jp/yakkihowriting-contact/
FAQ
What is a "Kotobatsukai"?
It refers to a "word-smith" who possesses wit and humor that AI cannot produce, attracting people's hearts and prompting action.
Why is a "Kotobatsukai" needed now instead of a traditional writer?
In an era where AI generates accurate texts, the human ability to move hearts with "engagingness" and "unexpectedness" is essential for business success.
What outcomes can be expected from this course?
Expected outcomes include moving beyond "correct" expression, increasing client sales, boosting personal income, and acquiring the ability to enjoy business.