Towards a World of Advertising Where Everyone Can Express Themselves with Peace of Mind: Aiming for a Future with Zero Anxiety Regarding the Pharmaceutical Affairs Law

Our company endorses April Dream, which aims to make April 1st a day to share dreams. This press release is the dream of "Godo Kaisha B&H Promoter's" (B&H Promoter's LLC).

"Towards a World of Advertising Where Everyone Can Express Themselves with Peace of Mind"

We want to eliminate the dilemma faced by people working on cosmetics and health food advertisements, who struggle between "what they want to convey" and "what they must comply with."

This is the dream of us, Godo Kaisha B&H Promoter’s.

In the current advertising production environment, while compliance with the Pharmaceutical Affairs Law and the Premiums and Representations Act is essential, judgments often rely on experience and knowledge. The constant anxiety of "Is this expression acceptable?" limits the speed and freedom of creation.

We aim to change this production environment, which is premised on such anxieties, and realize a society where everyone can express themselves with peace of mind.

Eliminating the "Reasons for Stagnation" in Advertising Expression

Originally, advertising is meant to move people's hearts and create opportunities to encounter new value.

However, in practice,

・Stagnation due to waiting for confirmation

・Exhaustion from back-and-forth corrections

・Anxiety due to judgment relying on individuals

Such structural issues hinder creativity.

Our dream is to remove these "reasons for stagnation" and create an environment where expression circulates more freely and quickly.

"Yakuji Defender" as the First Step

As a current initiative to realize this dream, we have released "Yakuji Defender," a free tool that allows anyone to perform initial checks of advertising expressions.

This tool visualizes potential risks in advertising expressions during the production phase, from the perspectives of the Pharmaceutical Affairs Law, the Premiums and Representations Act, and the Specified Commercial Transactions Law.

Based on expertise accumulated through checking over 30,000 advertising expressions since 2011, we designed a checking environment that can be used "mid-production."

Towards a Future Where "Protection" and "Sales" Are Not Opposed

What is often heard in many workplaces is,

"If you comply with the Pharmaceutical Affairs Law, your appeal becomes weak."
"If you aim for expressions that sell, you become anxious about legal violations."

These are the voices we hear.

We aim to resolve this very conflict.

A world where following rules is not a constraint, but rather a prerequisite for creating more refined expressions.

That is the future we aspire to.

Checks Should Be Done "Mid-Production," Not "Last"

Traditional advertising checks were generally performed as a final confirmation just before release.

However, we believe that checks should not be done "once at the end," but rather repeatedly throughout the production process.

To facilitate this, we provide an initial checking mechanism that anyone can use immediately and for free.

Towards the Realization of Our Dream

"Yakuji Defender" is not a finished product; it is merely a starting point.

In the future, we aim to realize:

・A production environment that visualizes expression risks in real-time

・A system that allows the entire team to share judgment criteria

・A new advertising culture where legality and creativity coexist

To a state where everyone involved in advertising can "express themselves with confidence, not anxiety."

We are earnestly committed to realizing this future.

Addendum: Tool Positioning

"Yakuji Defender" is not intended to replace the final judgment of advertising expressions.
It is merely a tool to support initial checks during the production phase.

For final suitability judgments, we recommend confirmation by experts, taking into account context, media standards, and the latest legal interpretations.

Service Overview

Service Name: Yakuji Defender
Availability: Now available
Usage Fee: Free
URL: https://yakkiho.jp/yakkiho-check-tool/

Company Overview

Company Name: Godo Kaisha B&H Promoter’s (B&H Promoter's LLC)
Representative: Representative Employee Kimihiro Era
Location: Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Business Activities: Production and consulting related to the Pharmaceutical Affairs Law, Premiums and Representations Act, and medical advertising
Company URL: https://yakkiho.jp/about-bandh-promoters/

Contact Information for This Matter

Company Name: Godo Kaisha B&H Promoter’s (B&H Promoter's LLC)
Person in Charge: Kimihiro Era
Inquiry Form: https://yakkiho.jp/yakkihowriting-contact/
URL: https://yakkiho.jp/