Rich in Wit and Humor. We Host a Writing Course That Doesn't Train 'Writers'

For April Dream, B&H Promoter's LLC announced a shift in their educational policy. In an era where AI can write 'correct' texts, they stopped training conventional writers, focusing instead on wordsmiths who move people's hearts through humor and interesting writing.
キャンペーンNQ 70/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 2, 2026 at 01:49
  • 🔍 Collected: April 1, 2026 at 17:37
  • 🤖 AI Analyzed: April 21, 2026 at 07:12 (469h 34m after Collected)
Our company supports April Dream, a project to make April 1st a day to broadcast dreams. This press release is the dream of 'B&H Promoter's LLC'.

An era has actually arrived where AI can write correct texts. But, when you think carefully about it, is 'correctness' what people are looking for?

Correct, stiff expressions end up being thought of as 'I've seen this expression somewhere before' and end with a 'hmm'. Recently, the number of sales copywriters has increased, but their titles and broadcasts also feel like something seen before somewhere. The expressions aren't wrong, though.

People don't gather around stiff people, but there are always many people around interesting people. This also tells us that people are attracted to interestingness, not correctness. (Dekisugi-kun isn't very popular, but Nobita is popular.)

People's hearts are moved not by whether something is the correct answer, but by things like 'I somehow thought it looked interesting' or 'My heart was somehow drawn to it'. It's because it's exciting.

From now on, it will be difficult for writers who are only correct and serious to survive. That is precisely why our company has stopped training 'writers'.

Nakamichi, the head of the B&H Writer Training Course, has also graduated from being a writer and is currently working with words while laughing out loud every day with colleagues. This time, I will write about Nakamichi's story.

## Graduation from 'right'

The heart is not moved by boring 'pre-established harmony expressions'. Because it becomes 'obvious'.

For example, I had AI generate the opening text of this article.

[In an era where AI provides '100-point answers', I question the value of intentionally presenting 'flaws and playfulness'.
An era where AI generates correct text in seconds.
But, aren't we moved not by the 'perfect 100 points' written by AI,
but by the 'slightly weird, adorable 60 points' written by humans?
Correctness creates understanding, but it doesn't create fans.
People are already sick and tired of pre-established harmonious words.
That's why I started a course that intentionally does not train 'writers'.
What I am aiming for is a graduation from the correct answer. What is the true identity of the 'discomfort' beyond that which moves money and hearts?]

No, you're doing pre-established harmony too!! I couldn't help but retort (laughs)

It is certainly true what it says, and there are no typos or strange parts. But, doesn't it feel like you aren't excited about the text that follows?

To say it in a Kansai way, 'I understand what you're saying, but it's not interesting!!'

Yes, in the end, this text is a 'pre-established harmony text' without surprise or unpredictability. Pre-established harmony refers to a situation where things proceed towards a predetermined flow or expected conclusion.

Because the conclusion is known...