Yagi & Co., Ltd. Establishes New Corporate Logo and Tagline for Next-Generation Transformation

Yagi & Co., Ltd. (Headquarters: Chuo-ku, Osaka / Minato-ku, Tokyo; President and Representative Director: Takao Yagi; hereinafter "the Company") has supported the Japanese textile industry for over 130 years since its founding in 1893. Aiming to further enhance corporate value and propose new value to society, the Company has established a new corporate logo and tagline as a "new banner" for the future, which will be implemented starting April 1, 2026.

Background of the Renewal and Future Vision With over 130 years of history, the Company stands at a major turning point, moving beyond the framework of a traditional "textile trading company" that simply buys and sells goods, while upholding our corporate motto, "Shushi Issei" (Sincerity from beginning to end). While maintaining our long-cultivated strengths of "sincerity, steadfastness, and trust" and our "deep connection to manufacturing," we aim to evolve into an entity that not only sells materials but also "proposes how to utilize them." This renewal was driven by our desire to advance as a "value-creating enterprise" that generates value itself and achieves meaningful outcomes for society.

Meaning Behind the New Corporate Logo The new YAGI logo is designed by omitting the horizontal bar of the letter "A" and superimposing the character "一" (ichi/one) from our founding principle, "Shushi Issei." This "一" symbolizes the sincere dedication of each individual employee, expressing the idea that the company is only formed when these individual efforts overlap. Yagi & Co., Ltd. will continue to prioritize a management stance that values "aesthetic sense, ethics, and transparency," building upon a foundation of "trust" as we move forward into an era of co-creation, building the future together with our stakeholders.

New Tagline: "Business to Belief" The new tagline takes the conventional "B to B" (Business to Business) framework a step further, expressing our determination to move toward the "ideals" and "beliefs" that lie beyond. This represents an update of the "Shushi Issei" spirit, inherited since our founding, for the future. It has been established as a guiding principle (a common language) for each employee to question the meaning of their work and serve as a starting point for creating value that changes society.

Comment from Takao Yagi, President and Representative Director, Yagi & Co., Ltd. "Shushi Issei," which has supported our journey, and our newly adopted "Business to Belief." These are by no means separate; they are connected by a single thread of philosophy that runs through the company known as Yagi.

"Shushi Issei" is our unwavering origin and our DNA, demonstrating the sincerity required to earn the trust of our customers and society. On the other hand, "Business to Belief" is nothing less than an update of that precious spirit for the present and the future. It is precisely because we have this foundation of values (Value) that we have protected since our founding that we can, without hesitation, raise this "banner" that signals our evolution toward the future. With this philosophy in our hearts, we will continue to build upon a foundation of "trust" and walk forward into an era of "co-creation," building the future together with our stakeholders.

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