Yagi Co., Ltd. Establishes New Corporate Logo and Tagline for Transformation Toward the Next Generation

Yagi Co., Ltd. (Headquarters: Chuo-ku, Osaka and Minato-ku, Tokyo; President and Representative Director: Takao Yagi; hereinafter "the Company"), which has supported the Japanese textile industry for over 130 years since its founding in 1893, has established a new corporate logo and tagline as a "new banner" for the future. The initiative aims to further enhance corporate value and propose new value to society, rolling out starting April 1, 2026.

Background of the Renewal and the Desired Future

With its corporate motto "Shushi Isseii" (Integrity from beginning to end), and having passed its 130th anniversary, the Company stands at a major turning point to break away from the traditional framework of a "textile trading company" that simply buys and sells goods. While maintaining the strengths of "Sincerity, Solidity, and Trust" and its "deep connection with manufacturing" cultivated over many years, the Company now aims to evolve into an entity that not only sells materials but also "proposes how to utilize them." To move forward as a "value creation enterprise" that generates its own value and achieves meaningful goals for society, the Company has undertaken this renewal.

Thoughts Embedded in the New Corporate Logo

The new YAGI logo is designed by removing the horizontal bar of the letter "A" and overlaying the "One" (一) from the Company's starting point, "Shushi Isseii." This "One" symbolizes the sincere thoughts of each individual employee, expressing the idea that the company is formed only when these thoughts overlap. Yagi Co., Ltd. will continue to walk toward an era of co-creation with stakeholders, based on "trust" and a management stance that emphasizes "aesthetic sense," "ethics," and "transparency."

New Tagline: "Business to Belief"

The new tagline represents the Company's determination to take the traditional "B to B (Business to Business)" framework one step further toward the "philosophy" and "belief" that lie beyond. This is an updated form of the spirit of "Shushi Isseii" inherited since founding, formulated as a guide (common language) for each employee to question the meaning of their work and become the starting point for creating value that changes society.

Comment from Takao Yagi, President and Representative Director of Yagi Co., Ltd.

"Shushi Isseii," which has supported our journey, and our new tagline "Business to Belief," are not separate entities. They are connected by a single line of thought that runs through Yagi as a company.

"Shushi Isseii" is our unwavering origin and the DNA of our company, demonstrating the sincerity required to earn the trust of our customers and society. On the other hand, "Business to Belief" is nothing less than that precious spirit updated for the present and the future. Precisely because we have this foundation of values (Value) that we have protected since our founding, we can unfailingly raise the "banner" that indicates our evolution toward the future. With this single philosophy in our hearts, we will continue to base ourselves on "trust" and walk toward an era of "co-creation" where we create the future together with our stakeholders.

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