YAGI Co., Ltd. Establishes New Corporate Logo and Tagline for Transformation Towards the Next Generation
YAGI Co., Ltd., a textile trading company founded in 1893, will renew its corporate logo and introduce a new tagline, 'Business to Belief', starting April 1, 2026, to evolve into a value-creating enterprise.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 01:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:58 (487h 10m after Collected)
YAGI Co., Ltd. (Headquarters: Chuo-ku, Osaka & Minato-ku, Tokyo; Representative Director & President: Takao Yagi; hereinafter 'our company'), which has supported the Japanese textile industry for over 130 years since its founding in 1893, has established a new corporate logo mark and tagline as a 'new banner' for the future. Aiming to further improve corporate value and propose new value to society, this will be rolled out starting April 1, 2026.
## Background of the Renewal and the Vision We Aim For
Under our corporate motto of 'Consistent Sincerity' (Shushi-Ichi-Seii), today, over 130 years since our founding, we stand at a major turning point to break free from the traditional framework of a 'textile trading company' that simply procures and sells goods. While maintaining our long-cultivated spirit of 'sincerity, steadfastness, and trust' and our 'deep connection to manufacturing' as strengths, we aim to evolve into an entity that not only sells materials but also 'proposes how to utilize them'. This renewal was brought about to advance our steps as a 'value creation company' that creates value on its own and accomplishes meaningful things for society.
## Thoughts Put into the New Corporate Logo Mark
The new YAGI logo features a design that omits the crossbar of the alphabet letter 'A' and overlays it with the kanji for 'one' (一) from 'Consistent Sincerity', which is the origin of our company. This 'one' symbolizes the sincere thoughts of each and every employee, expressing the idea that a company is only formed when these thoughts overlap. Based on a management stance that values 'aesthetics', 'ethics', and 'transparency', and founded on 'trust', YAGI Co., Ltd. will continue to step into an era of co-creation, building the future together with all stakeholders.
## New Tagline: 'Business to Belief'
The new tagline represents our determination to take the traditional business framework of 'B to B (Business to Business)' one step further, heading towards the 'philosophy' and 'belief' that lie beyond it. This is an updated vision for the future of the 'Consistent Sincerity' spirit inherited since our founding. It was established as a guidepost (common language) for each employee to question the meaning of their own work and become the starting point for value creation that changes society.
## Background of the Renewal and the Vision We Aim For
Under our corporate motto of 'Consistent Sincerity' (Shushi-Ichi-Seii), today, over 130 years since our founding, we stand at a major turning point to break free from the traditional framework of a 'textile trading company' that simply procures and sells goods. While maintaining our long-cultivated spirit of 'sincerity, steadfastness, and trust' and our 'deep connection to manufacturing' as strengths, we aim to evolve into an entity that not only sells materials but also 'proposes how to utilize them'. This renewal was brought about to advance our steps as a 'value creation company' that creates value on its own and accomplishes meaningful things for society.
## Thoughts Put into the New Corporate Logo Mark
The new YAGI logo features a design that omits the crossbar of the alphabet letter 'A' and overlays it with the kanji for 'one' (一) from 'Consistent Sincerity', which is the origin of our company. This 'one' symbolizes the sincere thoughts of each and every employee, expressing the idea that a company is only formed when these thoughts overlap. Based on a management stance that values 'aesthetics', 'ethics', and 'transparency', and founded on 'trust', YAGI Co., Ltd. will continue to step into an era of co-creation, building the future together with all stakeholders.
## New Tagline: 'Business to Belief'
The new tagline represents our determination to take the traditional business framework of 'B to B (Business to Business)' one step further, heading towards the 'philosophy' and 'belief' that lie beyond it. This is an updated vision for the future of the 'Consistent Sincerity' spirit inherited since our founding. It was established as a guidepost (common language) for each employee to question the meaning of their own work and become the starting point for value creation that changes society.