"Nichinichi Dougu" Announces 16 New Items! Limited-Time POP UP STORE Opens at Isetan Shinjuku Store

Y-Yacht Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director and President: Sawako Terada), a company engaged in the planning, import, and wholesale of kitchen and dining products, will hold a pop-up store for its private brand "Nichinichi Dougu" at Isetan Shinjuku Main Building 5F Kitchen Dining/Kitchen Studio (3-14-1 Shinjuku, Shinjuku-ku, Tokyo) from Wednesday, May 13, to Tuesday, May 26, 2026.

At this pop-up store, 16 items from the brand's new "2026 Spring/Summer New Collection," which will serve as the brand's new face, will be unveiled. Visitors can experience the world of new Japanese cooking tools that fit into modern life by actually holding items such as white wood lacquered tiered boxes made of "Tamo" wood, which has beautiful grain and high strength and elasticity, Akita cedar magewappa lunch boxes, and copper tamagoyaki pans, all of which can be used during the upcoming picnic season.

【Isetan Shinjuku Store】"Nichinichi Dougu" POP UP STORE

Event Period: Wednesday, May 13, 2026 ~ Tuesday, May 26, 2026

Location: Isetan Shinjuku Main Building 5F Kitchen Dining/Kitchen Studio (3-14-1 Shinjuku, Shinjuku-ku, Tokyo)

"Nichinichi Dougu" 2026 Spring/Summer New Collection

Edo Wooden Chopsticks

Production Area: Tokyo

These chopsticks incorporate various innovations and techniques to leverage the goodness of wooden chopsticks while making them easy to use in modern dining. Each pair is handcrafted by a single artisan at "Kibashi Shinohara," a chopstick workshop that has continued for three generations since the early Showa period.

Edo Wooden Chopsticks (Urushi finish) 23cm 5,500 yen Edo Wooden Chopsticks (Urethane finish) 23cm 3,850 yen

Akita Cedar Magewappa Lunch Box Set

Production Area: Akita Prefecture

Made using "Akita Cedar," one of Japan's three most beautiful forests. Each item is handcrafted by artisans.

A special feature is that the cedar adjusts moisture, making rice delicious even when cold.

Kutsuwa Lunch Box Set 15,400 yen Oval Lunch Box Set (Medium) 14,300 yen Oval Lunch Box Set (Small) 13,200 yen

White Wood Lacquered Trays and Tiered Boxes

Production Area: Fukui Prefecture

Urethane coating with a transparent, low-gloss texture that is resistant to scratches makes them suitable for daily use. This finish maximizes the beauty of the wood grain and its texture.

White Wood Lacquered Two-Tier Box (Tamo) 18,700 yen White Wood Lacquered Single Tier (Tamo) 6,600 yen White Wood Lacquered Four-Compartment Insert for Tiered Box (Tamo) 770 yen

White Wood Lacquered Oval Tray 14-sun (Tamo) 9,900 yen White Wood Lacquered Oval Tray 10-sun (Tamo) 6,600 yen White Wood Lacquered Square Tray 10-sun (Tamo) 7,700 yen White Wood Lacquered Square Tray 8.5-sun (Tamo) 6,600 yen

Copper Tamagoyaki Pan

Production Area: Pan body: Niigata Prefecture, Wooden lid: Gifu Prefecture

The overwhelming heat conductivity of copper gently and quickly envelops the egg, resulting in an astonishingly fluffy and moist tamagoyaki. Instead of press-formed, each corner of the tamagoyaki pan is welded by an artisan, creating a sharp-edged finish.

Copper Tamagoyaki Pan 12cm 19,800 yen Copper Tamagoyaki Pan 9cm 16,500 yen Wooden Lid for Copper Tamagoyaki Pan 12cm 2,970 yen Wooden Lid for Copper Tamagoyaki Pan 9cm 2,750 yen

Special Event

<A Life with "Nichinichi Dougu" Starting with Nukazuke>

This event proposes a new nukazuke style that solves problems such as "Nukadoko seems difficult to manage" or "I prepared nukazuke but couldn't finish it."

【Concept】

My First Nukadoko ~Start Small, Grow Big~

Instead of traditional large barrels, this uses "Nichinichi Dougu" small canisters (1.2L). With a compact size that fits in the refrigerator, it offers the "joy of nurturing" that can be easily continued even by single-person households or small families.

【Event Details】

Date & Time:

① May 16, 2026 (Sat) 11:30~ (Fully booked)

② May 24, 2026 (Sun) 14:30~ (Reservations open)

Location: Isetan Shinjuku Main Building 5F Kitchen Dining/Kitchen Studio

Format: Talk show in a cooking class style (reservation required)

Capacity: 6 seated guests per session (first-come, first-served)

Fee: 3,300 yen (tax included)

*Comes with a starter set including "nuka" recommended by Rieko Teramoto and her book "Nukazuke and Arranged Fermented Dishes."

How to Reserve: Please apply in-store or by phone.

In-store: Isetan Shinjuku Main Building 5F Kitchen Dining/Y-Yacht Representative

Phone: 03-3225-2641 (direct line)

Link: Isetan Shinjuku Store News