The Long-Awaited Matte Black Arrives for OXO's 'POP Container,' Smartly Solving Storage Challenges with a Clean and Beautiful Design

Y-Yacht Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President: Sawako Terada), the official distributor of the US kitchen and housewares brand OXO, will launch a special organization and storage promotion. In conjunction with the release of the highly anticipated new color "Matte Black" for OXO's popular "POP Container," this promotion teams up with Hidemaru, an organization and storage advisor who has garnered immense support for his unique sensibility and logical storage techniques, and the professional group "team Hidemaru" led by him.

From Wednesday, April 15 to Wednesday, May 6 (holiday), the "OXO Fair" and special events will be held on the 10th floor of Shinjuku Takashimaya, and campaigns will also be conducted on the online site.

Hidemichi Ando (Hidemaru) As "Hidemaru," he shares his life living with his partner in a 38-year-old renovated apartment in Suginami Ward, Tokyo, mainly on social media. Total social media followers: 150,000. In 2021, he started working as a Roomstylist supporting interior and organizational storage. He carries out interior styling utilizing his 10 years of experience studying VMD (Visual Merchandising) at Disney Stores, art museums, and aquarium museum shops. Representative of team Hidemaru. He also holds room tours packed with room-making information at his home. In addition, he is active in various fields, including corporate request seminars and lectures. https://hidemaroom.amebaownd.com/

POP Container Matte Black From the popular "POP Container" known for its one-touch opening and closing, the new color Matte Black has arrived to beautifully tighten up the kitchen. Its sophisticated texture blends into any interior, elevating "visible storage" to a higher-grade space. The beautiful form, which has won three major global design awards, was created by a Japanese designer. While maintaining the operability of just pushing with one hand and high functionality such as stackability, it stores dry goods you want to protect from moisture in an ideal state. With the new POP Container that fuses functional beauty and chic design, you can stylishly organize storage not only in the kitchen but in various places in your room.

Rectangle Short Matte Black (Approx. L16 x W11 x H16cm / Approx. 1.6L 2,420 yen) Rectangle Medium Matte Black (Approx. L16 x W11 x H24cm / Approx. 2.6L 2,750 yen) Big Square Medium Matte Black (Approx. L16 x W16 x H24cm / 4.2L 3,190 yen) Big Square Short Matte Black (Approx. L16 x W16 x H16cm / Approx. 2.6L 2,750 yen) Small Square Short Matte Black (Approx. L11 x W11 x H16cm / Approx. 1.0L 2,090 yen)

Storage Examples

EVENT Talk Event by Organization & Storage Advisor Hidemaru In conjunction with the "OXO Fair" held on the 10th floor of Shinjuku Takashimaya from April 15 (Wed) to May 6 (Wed/Holiday), popular advisor Hidemaru will be invited to teach stylish kitchen storage techniques incorporating OXO products. *Reservation required *Fully booked

CAMPAIGN OXO Official Online Campaign From April 10 (Fri) to May 10 (Sun), 3 lucky winners selected by lottery from customers who purchase 1,500 yen or more on the OXO official online site (https://www.oxojapan.com/) will receive "Visit Support" by team Hidemaru.

ABOUT OXO About OXO OXO is a housewares brand founded in New York in 1990 with the philosophy of "creating products that are easy for more people to use." Founder Sam Farber noticed his wife, who suffered from arthritis, struggling to use kitchen tools...