European 'Paintable Wallpaper' Silk Plaster Launches Crowdfunding Campaign on CAMPFIRE

## European 'Paintable Wallpaper' Silk Plaster Launches Crowdfunding Campaign on CAMPFIRE

Yamachi Corporation (Headquarters: Sapporo, Hokkaido; Representative Director: Akio Yamachi) has launched a project on the crowdfunding platform 'CAMPFIRE' to increase awareness and adoption of 'Silk Plaster,' an interior decorative wall material from Latvia.

### From 'Finished Homes' to 'Do-It-Yourself Homes'

Silk Plaster is a 'paintable wallpaper' widely used in Europe. Unlike traditional wallpaper, it allows users to finish surfaces freely by hand and is characterized by being easy to apply, even for beginners. Additional benefits include:

- Ease of repair and re-application
- Unique, soft texture
- Design quality that changes with light
- Experiential value of enjoying space creation through DIY

It is attracting attention not just as an interior material, but as a 'material to enjoy life.'

### Background of the Crowdfunding Campaign

With low brand awareness in Japan, there was a risk that continued distribution might become difficult. However, driven by the desire to deliver a 'truly good product,' the company decided to communicate its value directly to users through crowdfunding.

### Future Prospects

Through this project, the company intends to promote DIY culture and expand awareness of foreign-designed building materials. Future plans include sharing construction examples and forming a user community to establish a new interior material culture in Japan.

[Project Overview]
- Project Name: 'Get a Free Living Space! Silk Plaster Paintable Wallpaper Crowdfunding'
- Platform: CAMPFIRE

[About the MYKE Building Material Brand]
MYKE is a building material brand that selects products from around the world that offer a good balance between quality and price. It currently offers seven products and is deepening material understanding through both professional and e-commerce channels.