From 'Choosing a Home' to 'Experiencing Life': Apartment Renovation Experience-Based Showroom 'RENOVATION & INTERIOR LAB.' Grand Opens

M+ (Emupurasu) will grand open its experience-based showroom 'RENOVATION & INTERIOR LAB.', which proposes a new way to choose renovations, on April 4, 2026, within the interior shop 'The Johnson Store' in Chuo-ku, Sapporo. ■M＋ (Emupurasu) When your home changes, your life changes significantly. M+ (Emupurasu) has witnessed the moment many people's lives have changed through apartment renovations, primarily in Sapporo.

A closet that makes you want to line up your favorite clothes, a tiled space that lifts your spirits every time you glance at it. Daily life surrounded by your favorites naturally makes you feel more positive, and as your home becomes more like yourself, your daily routines and values gradually change. We will continue to carefully create homes that serve as triggers for such changes, one by one.

This showroom is designed with the concept of 'a place to experience and discover changes in your home,' allowing customers to choose their ideal home while imagining their own lives.

Towards a Showroom Where You 'Experience Life' Rather Than Just 'Look' Previous showrooms focused on 'looking' at equipment and specifications. However, this facility emphasizes experiencing actual living through spaces, materials, and usage.

For example, the kitchen features a custom-built design integrated with the dining table, proposing it not just as a place to cook, but as the 'central hub' where family naturally gathers. Furthermore, the kitchen and vanity are finished with Mortex, which is resistant to water, allowing visitors to experience both beautiful design and durable functionality simultaneously.

A Sapporo-esque Home Felt Through Materials Sapporo's regional characteristics are incorporated into the space's materials through the use of Sapporo soft stone tiles. This is not merely for design; it is intended to provide an experience that allows visitors to feel 'living in this city' itself.

From the entrance to the living room, various textures such as floor tiles, mortar, and wall materials can be experienced. The space is designed to intuitively convey to customers 'how the impression of a space changes depending on the material.' ■Designing Everything from Steps and Lighting to Space Usage The steps, unique to apartments, are re-designed not as a constraint but as a 'value.' In addition to zoning by steps, visitors can experience switching spaces with light alone through dimming with IoT lighting. The living room features a raised seating area, like a nook, allowing for flexible living styles that are not fixed, such as 'sitting, relaxing, and decorating.'

Furthermore, within the showroom, three distinct spaces with different tastes – 'Industrial,' 'Japandi,' and 'Nordic' – are prepared as meeting areas. These spaces demonstrate how the same size can change its impression with different materials and interiors.

From Choosing a Home to Experiencing Life Through this showroom, M+ aims to evolve into a 'renovation brand chosen through experience.' By experiencing 'personal preferences' that cannot be conveyed through blueprints or photos alone, we provide customers with an experience that allows them to concretely imagine a home that suits them. We will continue to provide higher value home creation that stays close to our customers' lives.

Facility Overview ・Facility Name: M+ RENOVATION & INTERIOR LAB. ・Location: The JOHNSON STORE 2F ・Business Unit: M + (Emupurasu) ・Company: Johnson Homes Co., Ltd. ・Address: 1-6-4, Minami 1-jo Nishi, Chuo-ku, Sapporo, Hokkaido ・Business Hours: 11:00-19:00 (Irregular holidays) ・Phone Number: 011-737-8888 ・Representative: Akio Yamaji, President and Representative Director ・Business Activities: Housing design and construction, renovation work design and construction, real estate sales and brokerage, interior product sales, custom sofa manufacturing and sales, restaurant/cafe operation, insurance business, housing franchise headquarters.

【Brand Website】 https://www.mplus-jh.jp/ 【Official Website】https://www.johnsonhome.co.jp/