Cross-border E-commerce Company xxxxnese Enters Japanese Market with AI-Powered D2C Model, Launches 'OXIA' Domestically

■ Background of Expansion into the Japanese Market

In recent years, the Japanese market has been considered extremely attractive for overseas brands and manufacturers due to its high quality standards and the sophisticated aesthetic sense of its consumers. However, entry remains challenging due to complex factors such as:

・Building sales channels (e-commerce and physical stores)

・Localization (language, UI, appeal design)

・Marketing and distribution design

xxxxnese has supported the overseas expansion of Japanese brands through its cross-border e-commerce business, while simultaneously building a sales and marketing foundation in the global market.

The domestic launch of OXIA is an initiative to demonstrate a model of 'taking a product established overseas and deploying it in an optimized way for the Japanese market,' leveraging this knowledge and foundation.

Furthermore, with increasing demand from overseas brands and manufacturers facing similar challenges who wish to enter Japan, we plan to use the sales foundation built with OXIA to support their market entry and joint development efforts.

■ AI-Powered E-commerce Operational Structure

The sales foundation for OXIA is built on a design and operational structure centered around AI. While traditional e-commerce operations required human resources for each process like production, analysis, and improvement, xxxxnese integrates and optimizes these processes with AI.

Specifically, we are implementing AI-driven operations in areas such as:

・E-commerce site construction and UI/UX improvement (product page generation, copy optimization)

・Generation of advertising creatives

・Generation of social media post drafts and optimization of delivery design

・Design of LTV maximization measures based on customer data analysis

These measures are not just one-off improvements but are designed as an operational model that continuously improves accuracy by accumulating data.

Moreover, these systems are designed with the premise of horizontal expansion to multiple brands, functioning as a scalable business foundation.

■ OXIA Product Overview

OXIA is a flavor device that contains no nicotine or tar.

・Available in 6 flavors (Lemon Spark / Mist Mint / Shine Muscat / Grape Drop / Jasmine Tea, etc.)

・Usable for approximately 800 puffs

・Designed for immediate use after purchase

Unlike traditional smoking or e-cigarettes, it redefines the experience as 'an act of composing the time spent inhaling.' OXIA has been designed with optimal branding for the Japanese market. From the brand name to the product design and packaging, it is based on a minimal and calm tone that avoids excessive assertiveness, tailored to the aesthetic sense and atmosphere preferred by Japanese consumers. It emphasizes blending naturally into daily life, adopting a design philosophy that enhances the quality of the time spent using it by reducing visual noise.

It is not just a product, but a 'quiet' experience.