Crescent, an Imaging Technology Specialist, Starts Using Its Brand IP as an 'AI Product Explanation Staff'

'Tsukimi-chan' provides guidance while explaining cutting-edge technology with gestures.

XRSPACE CO., LTD. (HQ: Taipei, Taiwan), provider of the AI avatar platform 'Perxona', and Crescent (HQ: Koto-ku, Tokyo), a pioneer in imaging technology, have announced the first custom AI avatar implementation that evolves Crescent's brand IP 'Tsukimi-chan' into a 24/7 operating 'product explanation staff'.

■ Corporate IP evolves from a 'brand face' to a 'reliable staff'

Previously, corporate characters or IPs were generally limited to 'visual symbols' like logos or mascots. In this partnership, Crescent's popular IP 'Tsukimi-chan' has been integrated with Perxona's advanced interactive AI, evolving from an IP character into an 'autonomous product explanation staff' equipped with product knowledge and capable of answering customer questions in real-time.

■ Guiding specialized product groups with the 'approachability' of IP

Cutting-edge equipment handled by Crescent, such as 'Vicon' and 'Volu☆ME!®', requires professional-grade high technical knowledge. By introducing the Perxona AI avatar, the following values are provided:

Warm explanation through IP: Unlike traditional, sterile chatbots, the character provides technical explanations in an approachable and easy-to-understand manner, complete with rich expressions and gestures unique to the character.

Embodying the brand in 3 languages: With customized voice and behavior, it maintains a consistent 'brand worldview' in Japanese, English, and Chinese, enabling 24/7 guidance to customers worldwide.

Non-stop concierge experience: Functioning as the 'ultimate brand ambassador' that directly engages with customers even late at night or on holidays, proposing optimal solutions without relying on human resources.

■ Point of introduction: Evolving from searching for information to a 'dialogue-based understanding' experience

Crescent's official website offers a wide range of high-level solutions, from product information to studio services. This has evolved into a new experience where users can 'speak and ask' the avatar instead of just reading information themselves.

Intuitive guidance experience: First-time visitors can reach necessary information in the shortest time just by talking to the character.

Stable operation: Automatically generates accurate and consistent answers based on official corporate information.

Balanced AI experience: Designed to balance the 'reliability' valued by Japanese companies with 'approachability', without over-emphasizing technology.

■ Background of implementation: Turning technology into a warm experience

Perxona converts a company's vast knowledge into a human-like interface called an 'AI avatar'. The partnership with Crescent is an important custom case in Japan where brand power and the latest AI technology are fused. Perxona will continue to breathe new life into corporate IP assets, expanding forms of communication where humans and digital systems can empathize.

■ Comment from Mr. Hajime Kotani, Representative Director of Crescent Co., Ltd.

'We have supported the materialization of creators' thoughts through motion capture and video production. With this partnership with Perxona, our digital assets have evolved into 'product ambassadors that speak for themselves,' housing AI-driven 'will' and 'vitality.' This AI avatar, which conveys the charm of our products in a multi-lingual and interactive way, creates a deep customer experience that traditional media could not achieve. Please experience next-generation business communication.'

■ About Perxona

Perxona is an enterprise AI avatar platform provided by XRSPACE. By combining AI-driven interaction features with 3D avatar expression capabilities, it evolves corporate digital touchpoints into more natural, approachable, and brand-aligned communication experiences. It supports a wide range of applications, including corporate websites, customer service, reception, product guidance, sales support, and brand experiences.

■ About Crescent

An imaging technology company involved in the sale of imaging equipment and systems, studio services, and 3D/4D content production.