XREAL Prime Sale Held: Popular AR Glasses Available at Special Prices. "Spatial Entertainment Set" for Immersive AR World Also on Sale!

To the Press

July 6, 2026 XREAL Inc.

XREAL, a developer and seller of AR (Augmented Reality) glasses, will hold the "XREAL Prime Sale" for a limited time from July 7, 2026 (Tue) to July 13, 2026 (Mon) at its official Amazon store, XREAL official online store, and electronics retailers nationwide.

Additionally, we will offer special prices on the latest AR glasses and related devices, as well as the "Spatial Entertainment Set" which allows for the purchase of the new xbx a01+ and XREAL Beam Pro at a great value.

This Summer is the Perfect Opportunity to Start Your AR Experience

During this year's Prime Sale, you can purchase the AR glasses "XREAL 1S" and "XREAL One Pro," which enable a large-screen immersive experience regardless of location, and the "XREAL Beam Pro," a device that further expands your AR experience, at attractive prices. We are also offering the "Spatial Entertainment Set" for the first time since its launch, providing an excellent opportunity to step into the world of AR.

Sale Overview

Event Name: XREAL Prime Sale

Sale Period: July 7, 2026 (Tue) 0:00 AM - July 13, 2026 (Mon) 11:59 PM

Early Access Sale: July 7, 2026 (Tue) 0:00 AM - July 9, 2026 (Thu) 11:59 PM

Prime Day 2026: July 10, 2026 (Fri) 0:00 AM - July 13, 2026 (Mon) 11:59 PM

*The "Spatial Entertainment Set" will be available during a special period from July 7, 2026 (Tue) 2:30 PM to July 31, 2026 (Fri) 11:59 PM.

Sales Channels:

Official Website: https://www.xreal.com/jp

Amazon: https://amzn.to/45afN4l

Participating Retailers: https://www.xreal.com/jp/air/stores/

List of Eligible Products and Set Prices

【Individual Devices】

Eligible Products:

XREAL One Pro L: ¥84,980 (incl. tax) → ¥76,480 (incl. tax) (10% OFF)

XREAL One Pro M: ¥84,980 (incl. tax) → ¥76,480 (incl. tax) (10% OFF)

XREAL 1S: ¥67,980 (incl. tax) → ¥61,180 (incl. tax) (10% OFF)

XREAL Beam Pro 128GB Model: ¥29,680 (incl. tax) → ¥25,200 (incl. tax) (15% OFF)

XREAL Beam Pro 256GB Model: ¥35,980 (incl. tax) → ¥30,580 (incl. tax) (15% OFF)

XREAL Beam Pro 256GB, 5G Compatible Model: ¥43,180 (incl. tax) → ¥36,700 (incl. tax) (15% OFF)

【Spatial Entertainment Set】

Introducing new combinations offered in the affordable "Spatial Entertainment Set."

*Eligible Period: July 7, 2026 (Tue) 2:30 PM - July 31, 2026 (Fri) 11:59 PM

Eligible Sets and Special Prices:

xbx a01+ / XREAL Beam Pro (Wi-Fi 6GB+128GB): ¥62,690 (incl. tax)

xbx a01+ / XREAL Beam Pro (Wi-Fi 8GB+256GB): ¥68,360 (incl. tax)

xbx a01+ / XREAL Beam Pro (5G Version 8GB+256GB): ¥72,680 (incl. tax)

【About XREAL One Pro】

This product retains the three-stage dimming function found in the XREAL One and the industry-first self-developed spatial computing chip "XREAL X1," while newly incorporating our proprietary optical engine, X Prism.

The field of view (FOV) has been expanded to 57°, creating an immersive experience where the edges of the screen fill your vision, making you feel as if you've "jumped into" the world. Compared to the XREAL One (FoV 50°), the screen size is 38% larger, allowing you to capture every detail of dynamic scenes without missing peripheral information.

Furthermore, the product's maximum brightness reaches 700 nits, delivering high-definition and smooth picture quality for an even more comfortable viewing experience.

You can continue to enjoy audio tuned in collaboration with Bose, a leading brand in the audio industry.

〇XREAL One Pro Interpupillary Distance (IPD)

*XREAL One Pro is available in two sizes for interpupillary distance (IPD): M and L.

Size M (IPD 57-66mm) / Size L (IPD 66-75mm)

Accurate measurement of your interpupillary distance allows for an optimal wearing experience tailored to each individual. We recommend measuring your IPD before purchase to ensure the best viewing experience. URL: https://www.xreal.com/ipd/ja/

*IPD measurement is not available at participating retailers. Please be aware of this in advance.

*IPD varies significantly among individuals, and measurement results may include certain errors depending on the usage environment and measurement method.

For more accurate measurements, we recommend consulting a medical institution such as an eye clinic.

About XREAL

XREAL is a rapidly growing AR (Augmented Reality) company that is ushering in the next generation of user interaction through hardware and software solutions that merge the physical and digital worlds.

We have been innovating the augmented reality experience through our AR glasses products, the "XREAL Air 2 Series" and "XREAL One Series."

Our goal is to create a world where AR is accessible and usable by everyone, and we are dedicated to development and popularization efforts every day.

Supported by partnerships with numerous investors and leading global 5G companies who share this vision, XREAL AR glasses are now deployed worldwide.

Seller (Domestic)

XREAL Inc.

Address: ARA Place Akasaka 7F, 5-4-15 Akasaka, Minato-ku, Tokyo 107-0052

For New Business Inquiries, PR/Marketing: japan@xreal.com

For Pre- and Post-Purchase Inquiries, Repairs/Exchanges: jpas@xreal.com

For Development: developer@xreal.com

Official Website

https://www.xreal.com/jp

Amazon Sales Channel

https://amzn.to/45afN4l

Rakuten Ichiba Sales Channel

https://www.rakuten.co.jp/xreal/

Participating Retailers

https://www.xreal.com/jp/stores

Social Media (xbx)

X (formerly Twitter) https://x.com/xbxJapan

Instagram https://www.instagram.com/xbxjapan/

YouTube https://www.youtube.com/@xbx_japan

Social Media (XREAL)

X (formerly Twitter) https://twitter.com/xrealjapan

Instagram https://instagram.com/xreal_japan

YouTube https://youtube.com/@XREALJapan

note https://note.com/xreal_jp