【April Dream】"Beauty Medical Care, into Everyday Life for a Lifetime." Xology's Dream of "Touchable Beauty Medical Care" to Love Yourself for the Next 100 Years

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of 'Xology Inc.' Beauty Medical Care × Home Care: Transform every home into a 'private clinic' that enriches life. Our dream is to become a brand that connects beauty medical care with daily care, serving as a bridge between our customers and advanced aesthetic treatments. Our challenge began with the earnest voices of patients at 'X CLINIC,' a beauty clinic committed to 'delivering profound satisfaction beyond mere satisfaction.' They expressed, 'The clinic is too far to commute to. I want to experience the same quality at home.' We believe that the essence of beauty lies in the accumulation of daily beauty practices – 'what you continue to do.' This is because we believe that it is not medical 'procedures' but rather the 'habit' born from one's own will to confront beauty that fosters confidence and beauty. ■ The Resolve of a Startup: To be a brand that accompanies you through life, even if imperfect. We are still an immature startup on the path to our ideals. Starting with our iconic item, 'S/SOO1 Xology Booster Serum,' the Xology lineup has been developed with the idea of providing clinic-inspired care at home, creating products that can be used daily as beauty essentials. However, the world is not so naive that good products sell themselves. We face daily marketing challenges where 'having too many strengths means that the strengths and desired appeals get obscured.' Nevertheless, we will not be a 'sell-and-forget' brand. Under the philosophy of 'accompanying beauty and health throughout life,' the value Xology brings by incorporating the essence of beauty medical care into your home is precisely a new form of beauty: 'touchable beauty medical care.' We continue to advocate for 'touchable beauty medical care' so that busy modern business people and efficiency-seeking working mothers can achieve satisfactory care via the shortest route. We want them to shorten the time spent on skincare and dedicate that time to 'life assets.' This desire is our driving force. ■ The Future of Total Wellness: From first impressions to 100 years of health. Our dream is not limited to skincare. Starting with serums, extending to eyebrow care, and then oral care. We aim to become a total wellness company that supports people's 'first impressions' and 'lifelong health' from all directions. For those in their 30s, 40s, and beyond. A world where busy modern people can efficiently and uncompromisingly continue to refine themselves. Xology hereby pledges to be your closest and most trusted 'companion' to help you confidently enjoy your life. 【About Xology】 Xology is a home care brand inspired by beauty medical care, supervised by 'X CLINIC,' a beauty medical clinic with four locations nationwide. It offers a new beauty experience, 'touchable beauty medical care,' connecting beauty medical care with daily care. The true essence of the Xology brand name embodies the desire and spirit to 'pursue aesthetics.' Xology is a brand that explores 'aesthetics' together with you, pursuing a belief in beauty. - Xology Official Website https://xology.co.jp/ - Xology Official Instagram (@xology_official) https://www.instagram.com/xology_official/ - Xology Official TikTok (@xology_official) https://www.tiktok.com/@xology_official 【About X CLINIC】 A beauty clinic with four locations nationwide. It boasts high technical skill and specialists in various fields, offering everything from cosmetic surgery and aesthetic dermatology to the latest aesthetic dentistry, regenerative medicine, and even art makeup. With the motto, 'Aiming to realize a world where everyone can love themselves,' we continue to be a beauty clinic that provides opportunities in life through high-quality beauty medical care. 【Contact Information】 Xology Inc. Ichigo Ebisu Green Grass 6F, 3-1-1 Ebisu Minami, Shibuya-ku, Tokyo TEL: 03-4330-4707 Mail: info@xology.co.jp The expressions included in this release represent the future vision (dream) of Xology Inc. and do not guarantee specific efficacy or effects of currently sold products. Individual results and experiences with each product may vary.