A Shift in Karaoke Trends with Ultimate 'Taipa'? 'Hakatanoshio' Sound Logo Ranks 4th on JOYSOUND Daily Chart! ~'SabiKara' Ranking Features Hits from the Showa and Heisei Eras!~

The sound logo for 'Hakatanoshio,' familiar from commercials, has secured the 4th position on the JOYSOUND karaoke daily ranking chart (June 7, 2026), operated by EXYS Inc., part of the USEN & U-NEXT GROUP. Since its distribution began in December 2025, this content has generated explosive buzz, particularly on social media. It has not only achieved 12th place in the recent weekly ranking (June 1-7, 2026) but is also solidifying its position as a new 'staple content' rather than a fleeting trend.

Ranking alongside popular songs by major artists and karaoke standards like 'Zankoku na Tenshi no Thesis,' the fact that a corporate sound logo has reached such a high position in the overall ranking among JOYSOUND's over 440,000 distributed songs (as of June 2026) is an unprecedented feat in karaoke history.

■ The Ultimate 'Taipa,' Popular Among Youth, Arrives in Karaoke

In recent years, alongside 'Cospa' (Cost Performance), 'Taipa' (Time Performance) – the concept of maximizing satisfaction by effectively utilizing limited time – has gained significant attention, especially among Generation Z. This 'Taipa-centric' value system is bringing about dramatic changes in how people enjoy karaoke, a traditional leisure activity.

The major hit of 'Hakatanoshio' can be attributed to the 'ultimate Taipa' born from the fusion of a sound logo that concludes in seconds with karaoke, resonating with modern users. The familiar phrase that everyone has heard, the overwhelming sense of exhilaration from a brief, passionate performance. Furthermore, compatibility with karaoke scoring functions adds a 'game-like' element that encourages repeated attempts, fueling its popularity on social media. Users have been flooding timelines with screenshots of their singing history filled with consecutive 'Hakatanoshio' entries. This represents a completely new way to enjoy karaoke that perfectly matches the modern lifestyle favoring short-form content, creating a fresh wave in the industry.

■ Skip the Intro, Go Straight to the 'Sabi'! What is 'SabiKara,' the New Standard of the Taipa Era?

Born from the mindset of modern individuals seeking maximum satisfaction in minimal time, 'SabiKara' allows users to passionately sing only the best part of a song – the 'sabi' (chorus). It addresses the frustration of not getting a turn on the microphone in large groups and offers 'overwhelming Taipa' by enabling rapid succession of songs within a minute. JOYSOUND already offers approximately 1,000 'SabiKara' songs, with classics from the Showa and Heisei eras dominating the charts, bringing about a dramatic shift in how easily karaoke can be enjoyed.

Examining the 'SabiKara' charts reveals the 'explosive power' of choruses from era-defining masterpieces. Led by aiko's 'Kame-mushi' at number one, followed by Heisei era staples like Porno Graffitti's 'Saudade,' and Showa era killer tunes like Seiko Matsuda's 'Aoi Sangosho' that instantly immerse listeners in their world from the intro, contemporary hits like Kenshi Yonezu's 'IRIS OUT' and Mrs. GREEN APPLE's 'Lilac' also show their presence. Notably, in anime songs, the opening theme for the second season of the TV anime 'Dandadan,' 'Kakumei Dochu – On The Way' by Aina The End, which is difficult to sing in full, ranked second overall. While a typical karaoke song takes 4-5 minutes, 'SabiKara' completes most songs in under a minute, appealing to casual singers and the SNS generation with the insight that 'even if singing the full song is difficult, the chorus is manageable!' This has established a new, cross-generational karaoke culture.

▽ [Age-Specific Rankings Also Available] JOYSOUND SabiKara Ranking

https://www.joysound.com/web/s/karaoke/feature/timeperformance

■ From 'Catchy Ads' to 'Singable Entertainment'! The Pinnacle of Taipa, 'Sound Logo Karaoke AWARD 2027,' Launches!

Behind the recent major hit of 'Hakatanoshio' is JOYSOUND's pioneering project, the 'Sound Logo Karaoke AWARD.' With the concept of 'Instant Entertainment to Decide the No.1 Cohesion,' centered around corporate and organizational sound logos, the first competition held in February of this year recorded media exposure with an advertising equivalent value of over 200 million yen.

Sound logos, which were once 'catchy advertisements' through TV commercials, have transformed into 'ultimate Taipa entertainment' the moment they become karaoke songs, allowing users to actively sing and enjoy them. This initiative transforms advertisements into 'active experiences,' creating unprecedentedly strong connections between brands and consumers.

Currently, JOYSOUND offers numerous well-known sound logos as karaoke songs, including 'Hakatanoshio' which ranked 4th overall, as well as 'SEGA,' 'TOPPAN,' 'Haseko Group,' and 'Kameda Seika.'

Furthermore, this trend is expanding beyond large corporations to small and medium-sized enterprises and organizations. Through this project, more SMEs are building 'new forms of communication' with consumers and employees by newly producing and distributing their own sound logos with their company's message as karaoke songs. This new form of karaoke, capable of bringing smiles to everyone in seconds, is broadening the future for businesses.

Currently, in response to overwhelming feedback, entries are being accepted for the scaled-up second edition, 'Sound Logo Karaoke AWARD 2027.' This year features significantly expanded award categories and generous prizes, making it a much larger-scale event than the previous one. JOYSOUND will professionally produce the submitted sound logos using its unique expertise and distribute them nationwide sequentially.

▽ 'Sound Logo Karaoke AWARD' Official Website: https://sound-logo.joysound.com

The future of entertainment and branding beyond the Taipa era. Please look forward to JOYSOUND's upcoming developments.

* 'SabiKara' is a registered trademark of EXYS Inc.