XGIMI, the smart projector brand that has held the No. 1 position in global home projector shipments for three consecutive years*1, has installed its main product lineup, including the new 'Elfin Flip 4K' (currently available for pre-sale on 'Makuake' from April 23, 2026), in the model room of 'THE GRANDUO HANEGI,' a luxury rental property developed by Face Network Co., Ltd.
In the model room, located in a quiet residential area adjacent to Hanegi Park (Setagaya-ku, Tokyo), the latest projectors express a 'free and well-being lifestyle unconstrained by TVs' as a spatial experience.
Each room is equipped with the optimal projector for its purpose, realizing visual experiences that naturally blend into daily life, such as a large-screen viewing experience in the living room and a relaxing time with ceiling projection in the bedroom. This proposes flexible and highly free spatial design that is not bound by a TV-centric layout.
In recent years, the nature of entertainment in living spaces has changed significantly, and there is a growing need to enjoy 'immersive experiences on a large screen' at home. XGIMI has consistently proposed a home theater experience that naturally blends into everyday spaces through products that combine compact design with high image quality.
Through this initiative, by combining the spatial design of luxury rentals with XGIMI's visual experience, we propose a lifestyle of 'free and well-being living unconstrained by TVs' and present the possibilities of a new lifestyle centered around projectors. By demonstrating installation methods that harmonize with interiors and examples of utilization according to the space, we propose new value for visual experiences in the home.
*1 Based on RUNTO 'RUNTO_2025 Global Projector Market Quarterly Shipment Report'
Installation Scenes
In line with the design intent of each room, XGIMI's product features are utilized to place the optimal projectors, embodying various usage scenes in daily life.
・Bedroom
Theme: A well-being night to soothe mind and body with ceiling projection
Adopted product: Elfin Flip 4K
Spatial experience: In a bedroom treated with 'Nano Metax Coating' (*2), which is standard in 'THE GRANDUO Series,' images are projected onto the ceiling with eye-friendly reflected light. With a slim design of approximately 7.8cm and a gimbal-integrated design allowing 150-degree flexible angle adjustment, it proposes an experience of watching 4K high-quality images on a large screen while relaxing without holding a smartphone.
https://www.phiten.com/nano-metax-coating/
*2 About Nano Metax Coating
Nano Metax Coating is Phiten's cutting-edge construction technology that uses a water mist process to spray and coat 'Nano Metax,' Phiten's highest-grade technology that supports body relaxation and recovery, with 'Kenkouyoku®' light technology.
<Product Information>
Price: 206,800 yen (tax included) *Currently available for pre-sale on 'Makuake'
Product page:
https://www.makuake.com/project/elfinflip/
・LDK (36 tatami mats)
Theme: A large-screen experience that plays a leading role even in the living room during the day
Adopted product: HORIZON 20 Max
Spatial experience: In a large living space, it realizes a free visual experience not bound by a 'fixed position' like a TV stand. With a built-in stand and optical zoom, the projection position can be flexibly adjusted according to the space. With 5,700 ISO lumens of high brightness and 4K resolution, it achieves clear images even during the day. It proposes an open space where a large screen appears only when needed.
<Product Information>
Product price: 450,900 yen (tax included)
Product page:
https://jp.xgimi.com/pages/horizon-20-max
・Terrace
Theme: Borderless living with portable high image quality
Adopted product: Halo+ (New)
Spatial experience: On the terrace overlooking the greenery of Hanegi Park, a portable projector with a built-in battery allows for free enjoyment of images outdoors. Full HD movie viewing is possible for up to approximately 2.5 hours even in environments without power, proposing a new form of entertainment that connects indoors and outdoors.
<Product Information>
Product price: 129,800 yen (tax included)
Product page:
https://jp.xgimi.com/products/halo-plus-new
・Underground Hobby Room
Theme: Transform an underground space into a private theater with professional-grade visual beauty
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: XGIMI / RUNTO
- Products / services: Elfin Flip 4K / HORIZON 20 Max