XGIMI's New Slim 4K Projector "Elfin Flip 4K" Adopted in Model Room of Luxury Rental "THE GRANDUO HANEGI" in Setagaya, Tokyo
XGIMI, the smart projector brand ranked No. 1 globally in shipments for three consecutive years, has installed its main product lineup, including the new "Elfin Flip 4K" projector, in the model room of the luxury rental property "THE GRANDUO HANEGI" in Setagaya, Tokyo. This initiative proposes a new lifestyle that offers a free and well-being experience unconstrained by traditional TVs.
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- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
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XGIMI, the smart projector brand that has been ranked No. 1 globally in home projector shipments for three consecutive years (※1), has installed its main product lineup, including the new product "Elfin Flip 4K" (currently on pre-sale via 'Makuake' since April 23, 2026), in the model room of "THE GRANDUO HANEGI," a luxury rental property developed by Face Network Co., Ltd. in Setagaya, Tokyo.
The model room, located in a quiet residential area adjacent to Hanegi Park (Setagaya-ku, Tokyo), expresses a "free and well-being lifestyle unconstrained by TV" through the latest projectors.
Each room is equipped with the optimal projector for its purpose, providing a large-screen video experience in the living room and a relaxing time with ceiling projection in the bedroom, realizing a video experience that naturally blends into daily life. It proposes a flexible and highly adaptable spatial design that is not bound by a TV-centric layout.
In recent years, the nature of entertainment in living spaces has changed significantly, and the demand for "immersive large-screen experiences" at home is increasing. XGIMI has consistently proposed a home theater experience that naturally blends into everyday spaces through products that combine compact design with high image quality.
This initiative, by combining the spatial design of luxury rentals with XGIMI's video experience, proposes a lifestyle of "free and well-being living unconstrained by TV" and presents the possibilities of a new projector-centric lifestyle. By demonstrating installation methods that harmonize with interiors and usage examples tailored to the space, it proposes new value for video experiences in homes.
※1 Based on RUNTO "RUNTO_2025 Global Projector Market Quarterly Shipment Report"
Installation Scenes
Optimal projectors are placed to leverage the features of each XGIMI product, embodying various usage scenarios in daily life, in line with the design intent of each room.
・Bedroom
Theme: A well-being night to soothe mind and body with ceiling projection
Adopted product: Elfin Flip 4K
Spatial experience: In a bedroom treated with "Nanometax Coating" (※2), which is standard in "THE GRANDUO Series," images are projected onto the ceiling with gentle reflected light that is easy on the eyes. With a slim design of approximately 7.8cm and a gimbal-integrated design allowing flexible 150-degree angle adjustment, it offers an experience of watching 4K high-quality video on a large screen while relaxing without holding a smartphone.
https://www.phiten.com/nano-metax-coating/
※2 About Nanometax Coating
Nanometax Coating is Phiten's cutting-edge construction technology that uses a water vapor process to spray-coat Phiten's highest-grade technology "Nanometax," which supports body relaxation and recovery, with light technology "Kenkouyoku®."
＜Product Information＞
Price: 206,800 yen (tax included) *Currently on pre-sale via "Makuake"
Product page:
https://www.makuake.com/project/elfinflip/
・LDK (36 tatami mats)
Theme: A large-screen experience that plays a leading role even in the living room during the day
Adopted product: HORIZON 20 Max
Spatial experience: In a large living space, it realizes a free video experience not bound by the "fixed position" of a TV stand. With a built-in stand and optical zoom, the projection position can be flexibly adjusted to suit the space. With high brightness of 5,700 ISO lumens and 4K resolution, clear images are achieved even during the day. It proposes an open space where a large screen appears only when needed.
＜Product Information＞
Product price: 450,900 yen (tax included)
Product page:
https://jp.xgimi.com/pages/horizon-20-max
・Terrace
Theme: A borderless life with portable high image quality
Adopted product: Halo+ (New)
Spatial experience: On a terrace overlooking the greenery of Hanegi Park, a portable projector with a built-in battery allows for free enjoyment of video outdoors. Full HD movie viewing is possible for up to approximately 2.5 hours even in environments without power, proposing a new form of entertainment that connects indoors and outdoors.
＜Product Information＞
Product price: 129,800 yen (tax included)
Product page:
https://jp.xgimi.com/products/halo-plus-new
・Underground Hobby Room
Theme: Transform the underground space into a private theater with professional-grade visual beauty
The model room, located in a quiet residential area adjacent to Hanegi Park (Setagaya-ku, Tokyo), expresses a "free and well-being lifestyle unconstrained by TV" through the latest projectors.
Each room is equipped with the optimal projector for its purpose, providing a large-screen video experience in the living room and a relaxing time with ceiling projection in the bedroom, realizing a video experience that naturally blends into daily life. It proposes a flexible and highly adaptable spatial design that is not bound by a TV-centric layout.
In recent years, the nature of entertainment in living spaces has changed significantly, and the demand for "immersive large-screen experiences" at home is increasing. XGIMI has consistently proposed a home theater experience that naturally blends into everyday spaces through products that combine compact design with high image quality.
This initiative, by combining the spatial design of luxury rentals with XGIMI's video experience, proposes a lifestyle of "free and well-being living unconstrained by TV" and presents the possibilities of a new projector-centric lifestyle. By demonstrating installation methods that harmonize with interiors and usage examples tailored to the space, it proposes new value for video experiences in homes.
※1 Based on RUNTO "RUNTO_2025 Global Projector Market Quarterly Shipment Report"
Installation Scenes
Optimal projectors are placed to leverage the features of each XGIMI product, embodying various usage scenarios in daily life, in line with the design intent of each room.
・Bedroom
Theme: A well-being night to soothe mind and body with ceiling projection
Adopted product: Elfin Flip 4K
Spatial experience: In a bedroom treated with "Nanometax Coating" (※2), which is standard in "THE GRANDUO Series," images are projected onto the ceiling with gentle reflected light that is easy on the eyes. With a slim design of approximately 7.8cm and a gimbal-integrated design allowing flexible 150-degree angle adjustment, it offers an experience of watching 4K high-quality video on a large screen while relaxing without holding a smartphone.
https://www.phiten.com/nano-metax-coating/
※2 About Nanometax Coating
Nanometax Coating is Phiten's cutting-edge construction technology that uses a water vapor process to spray-coat Phiten's highest-grade technology "Nanometax," which supports body relaxation and recovery, with light technology "Kenkouyoku®."
＜Product Information＞
Price: 206,800 yen (tax included) *Currently on pre-sale via "Makuake"
Product page:
https://www.makuake.com/project/elfinflip/
・LDK (36 tatami mats)
Theme: A large-screen experience that plays a leading role even in the living room during the day
Adopted product: HORIZON 20 Max
Spatial experience: In a large living space, it realizes a free video experience not bound by the "fixed position" of a TV stand. With a built-in stand and optical zoom, the projection position can be flexibly adjusted to suit the space. With high brightness of 5,700 ISO lumens and 4K resolution, clear images are achieved even during the day. It proposes an open space where a large screen appears only when needed.
＜Product Information＞
Product price: 450,900 yen (tax included)
Product page:
https://jp.xgimi.com/pages/horizon-20-max
・Terrace
Theme: A borderless life with portable high image quality
Adopted product: Halo+ (New)
Spatial experience: On a terrace overlooking the greenery of Hanegi Park, a portable projector with a built-in battery allows for free enjoyment of video outdoors. Full HD movie viewing is possible for up to approximately 2.5 hours even in environments without power, proposing a new form of entertainment that connects indoors and outdoors.
＜Product Information＞
Product price: 129,800 yen (tax included)
Product page:
https://jp.xgimi.com/products/halo-plus-new
・Underground Hobby Room
Theme: Transform the underground space into a private theater with professional-grade visual beauty