Fujisawa City's "Fujisawa Genki Bazaar" Features Experiential Gacha Machines with Operational Support

Zero Place Inc. (Headquarters: Saitama City, Saitama Prefecture; President: Masaki Narita; hereinafter "the Company") provided and supported the operation of two experiential gacha machines at the "Fujisawa Genki Bazaar" held in Fujisawa City, Kanagawa Prefecture.

At this event, a lottery experience was offered free of charge to visitors who registered for the official LINE account, with 245 participants. The use of experiential gacha machines significantly contributed to increasing the number of official LINE registrants and creating opportunities for event participation.

About the "Fujisawa Genki Bazaar"

The "Fujisawa Genki Bazaar" is a regional revitalization initiative that utilizes the people and products of Fujisawa, with citizens as the main focus.

The venue featured exhibits by local businesses and organizations, providing visitors with opportunities to experience unique regional products and services.

Creating Connections with Visitors Through Official Event LINE Registration

Visitors could register for LINE on the spot via their smartphones to participate in the free gacha experience, a measure designed to foster engagement with the event in an enjoyable way.

While previous initiatives sometimes faced challenges in appealing to children, combining the entertainment of a gacha with these efforts allowed for a more natural promotion of participation.

245 Participants with Two Gacha Machines

Two experiential gacha machines were set up on the day, attracting many visitors.

The gacha experience served as a catalyst, drawing in families and young people, with a total of 245 participants in the campaign.

By utilizing gacha not just for simple novelty distribution but as a "mechanism that encourages participation," it naturally led to LINE registrations and communication creation.

Furthermore, the sight of visitors enjoying the gacha experience attracted the attention of other attendees, contributing to the booth's appeal.

Potential for Experiential Gacha Utilization in Municipal Events

Municipal events often implement various initiatives such as LINE registration, questionnaire responses, tourism promotion, and stamp rallies.

Our company's experiential gacha machines add a "motivation to participate" to these initiatives, encouraging behavioral changes in visitors and supporting the creation of new touchpoints between local governments, citizens, and visitors.

This initiative in Fujisawa City serves as an effective case study for digital initiatives and resident engagement strategies implemented by local governments.

Future Outlook

Zero Place Inc. will continue to develop participation promotion measures utilizing experiential gacha machines in various settings, including municipal events, exhibitions, commercial facilities, and sports events.

By providing experiences that visitors are compelled to participate in, we aim to contribute to both the achievement of organizers' objectives and the improvement of visitor satisfaction.

About Gacha Machines with Digital Signage

Key Features

Digital Signage Equipped Capable of playing not only still images but also videos and audio. Can be utilized in a wide range of scenes for product promotion and campaign announcements.

Flexible Product Inclusion No restrictions on capsule contents; original goods, coupons, or samples can be included. Can also be used for campaign initiatives or as an unmanned sales tool.

Supports Various Payment Methods Supports coins, medals, and tokens, with optional cashless payment. Free play settings are also possible, making it ideal for experiential events and as a customer acquisition tool.

Related Article: "Zero Place Inc. Launches Next-Generation Gacha Machine Equipped with Digital Signage"

Inquiries about Gacha Machines and this Press Release

Zero Place Inc.

Sales Department: 090-7360-3750

Mail: gtchax@xeroplace.jp

HP : https://xeroplace.jp/

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