Zero Place to Provide 8 Gacha Machines for 'Oshi-Activity Park,' Special Program at RX Japan's Lifestyle Week Summer

Zero Place Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture; CEO: Yuki Narita; hereinafter 'the company') announces its collaboration with RX Japan LLC to provide eight gacha machines for the special on-site program 'Oshi-Activity Park' at the '29th Lifestyle Week Summer' (June 24–26, 2026, at Tokyo Big Sight), hosted by RX Japan.

This program centers on 'oshi-activity'—a growing cultural trend in Japan—offering a lounge-style experiential space where attendees can actively participate and engage. Zero Place will support new connections between visitors and brands by delivering interactive gacha-based experiences.

■ Special Program at RX Japan's '29th Lifestyle Week Summer'

The '29th Lifestyle Week Summer' is Japan’s largest comprehensive trade show for lifestyle products and services, featuring goods such as stationery, gifts, sustainable items, and 'oshi-activity' merchandise.

Zero Place will collaborate with RX Japan LLC, the event organizer, to deploy eight gacha machines within the special 'Oshi-Activity Park' program.

'Oshi-Activity Park' is a lounge-style initiative focused on the expanding 'oshi-activity' market, allowing visitors to freely explore and experience content and services related to supporting their favorite characters, idols, or brands.

*Image is for illustrative purposes only.

On-site, the gacha program will utilize sponsored prize redemption tickets, enabling attendees to discover new touchpoints with various companies and brands through interactive gameplay.

Zero Place aims to showcase the potential of participatory marketing by delivering experiential content through gacha mechanics.

■ Marketing That Encourages Participation Through Gacha

Modern marketing increasingly emphasizes experiential engagement over one-way messaging. Users are more likely to engage when they feel involved.

Zero Place’s experiential gacha solutions can be integrated with:

- LINE friend registration campaigns

- Social media follow promotions

- Survey collection

- Membership sign-up drives

- Coupon distribution

- Visitor circulation incentives

- Fan engagement initiatives

These integrations boost participation rates and foster meaningful interactions.

For 'Oshi-Activity Park,' the goal is to deliver enjoyable, value-driven experiences that encourage active visitor involvement.

⚫ Examples of Nationwide Implementations

- Survey collection & awareness expansion: Gacha offering local specialty prizes (Niigata City)

- Survey collection & visitor circulation: Gacha with food tickets at venue (Yokosuka City)

- Event attendance commemoration: Gacha distributing novelty items (Yokosuka City)

Additionally, Zero Place will exhibit at '27th Marketing Week Summer 2026,' held at Tokyo Big Sight from June 24–26, 2026, showcasing its latest experiential gacha-based marketing solutions.

For exhibition details, visit:

(https://prtimes.jp/main/html/rd/p/000000057.000166888.html)

■ Event Overview

Event Name: 29th Lifestyle Week Summer 2026

Organizer: RX Japan LLC

Dates: June 24 (Wed) – 26 (Fri), 2026

Venue: Tokyo Big Sight

Program Name: Oshi-Activity Park

Number of Machines: 8 gacha machines

[Pre-register for attendance here]
https://www.lifestyle-expo.jp/summer/ja-jp/visit/visit-b.html?utm_campaign=oshi_zero&utm_medium=referral&utm_source=intex

■ About Zero Place Co., Ltd.

Zero Place Co., Ltd. operates under the concept of 'creating experiences people can’t help but join.' The company provides experiential marketing solutions using gacha machines.

It supports visitor engagement and promotional activities for businesses and local governments across events, exhibitions, municipal initiatives, and commercial facility campaigns.

About Digital Signage-Equipped Gacha Machines

Key Features:

■ Digital Signage Integration
Supports not only static images but also videos and audio, ideal for product promotion and campaign announcements.

■ Flexible Item Insertion
No restrictions on capsule contents—custom goods, coupons, and samples can be inserted. Suitable for campaigns and unmanned vending.

■ Diverse Payment Options
Accepts coins, medals, and tokens. Cashless payments available as an option. Free-play settings make it ideal for experiential events and foot traffic generation.

*Related article: 'Zero Place Launches Next-Gen Gacha Machines with Digital Signage'

Inquiries regarding gacha machines or this press release:

Zero Place Co., Ltd.

Sales Department: 090-7360-3750

Email: gtchax@xeroplace.jp

Website: https://xeroplace.jp/

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