Xeroplace to Exhibit at RX Japan's 'Marketing Week [Summer] 2026,' Proposing New Marketing Strategies Using Experiential Gacha

Xeroplace Inc. (Headquarters: Saitama City, Saitama Prefecture; CEO: Yuki Narita; hereinafter "the company") will exhibit at the 27th Marketing Week [Summer] 2026, Japan's largest comprehensive marketing exhibition, held at Tokyo Big Sight from Wednesday, June 24 to Friday, June 26, 2026.

At our booth, we will introduce experiential promotional strategies and promotional solutions, including gacha machines equipped with digital signage. We will present various case studies applicable to corporate marketing activities such as customer acquisition, membership registration, survey collection, and social media sharing, proposing new ways to create customer touchpoints.

Background of Participation

In recent years, the importance of experiential content that encourages user participation has been increasing in corporate marketing activities, beyond simple advertising delivery.

Xeroplace Inc. provides solutions that enhance customer acquisition, promotion, and customer engagement through the familiar experience of gacha, and is widely used in exhibitions, commercial facilities, sports events, and local government events.

This exhibition will introduce these implementation cases and usage methods, proposing new strategies to address corporate marketing challenges.

Exhibition Content

The following services and solutions will be introduced at the venue:

- Gacha machines equipped with digital signage - Cashless-compatible gacha machines - SNS-linked promotions - Membership registration and survey collection strategies - Digital gacha strategies using ELP (Event Lead Plus), an event customer acquisition support solution

Visitors can experience strategies that simultaneously drive visitor action and deliver marketing results with fun.

Visitor-participation solutions using QR codes and gacha machines with digital signage

About the 27th Marketing Week [Summer] 2026

The 27th Marketing Week [Summer] 2026, to be held at Tokyo Big Sight from Wednesday, June 24 to Friday, June 26, 2026, is Japan's largest comprehensive exhibition covering all areas of marketing, including advertising, SNS marketing, promotional support, EC operations, sales support, CX improvement, and branding.

The 'Oshi-Activity EXPO,' themed around the increasingly popular 'Oshi-Activity Marketing,' will also be held, introducing the latest cases and solutions for fan community activation and engagement enhancement. With around 370 exhibitors and over 20,000 expected visitors, the latest marketing solutions and industry trends will gather in one place.

Additionally, our company will provide digital signage-equipped gacha machines for the experiential program 'Oshi-Activity Park' held within the exhibition, supporting enhanced visitor experiences.

The image below is a setup concept.

◼️ Exhibition Overview

Event Name: 27th Marketing Week [Summer] 2026

Dates: Wednesday, June 24 – Friday, June 26, 2026

Venue: Tokyo Big Sight

Organizer: RX Japan LLC

Booth Number: MS3

Future Outlook

Xeroplace Inc. will continue to promote the creation of 'participation pathways starting from experiences' through experiential gacha content in various fields such as:

- Event participation promotion - Circulation strategies - Fan marketing - Collaboration with local governments - Tourism initiatives - Promotional campaigns

We will continue to contribute to enhancing visitor experience value and creating new communication opportunities for corporations, local governments, and regional events.

About Gacha Machines with Digital Signage

Main Features

Digital Signage Integration Supports not only still images but also video and audio playback. Can be used in a wide range of scenarios such as product promotion and campaign announcements.

Flexible Item Insertion No restrictions on capsule contents; original goods, coupons, and samples can be inserted. Can also be used for promotional campaigns and unmanned vending.

Multiple Payment Options Supports coins, medals, and tokens, with optional cashless payment. Free play settings are also possible, making it ideal for experiential events and customer acquisition devices.

※ Related article: 'Xeroplace Inc. Begins Offering Next-Generation Gacha Machines Equipped with Digital Signage'

Inquiries Regarding Gacha Machines and This Press Release

Xeroplace Inc.

Sales Department: 090-7360-3750

Email: gtchax@xeroplace.jp

Website: https://xeroplace.jp/

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