[Kumamon! Pay x Zero Place] Promoting Visitor Participation with Experiential Capsule Machines: Providing and Supporting Capsule Machines for the Kumamoto 'Kumamon! Pay' Event

Zero Place Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture; Representative Director: Yuki Narita) provided an experiential capsule machine for the 'Kumamon! Pay Festival Grand Raffle' held in Kumamoto Prefecture.

In this event, a raffle initiative aimed at promoting the use of the cashless payment service [Kumamon! Pay] was carried out, and a system was adopted where visitors could participate by spinning a capsule machine after meeting conditions. By utilizing Zero Place's capsule machine, the event was designed not just as a simple raffle, but to heighten the visitors' desire to participate through the experience of 'spinning it yourself.'

The Role of the Experiential Capsule Machine In this initiative, the capsule machine functioned not as a simple raffle tool, but as an 'experience device' that encouraged visitors' behavior. While traditional raffle initiatives often face challenges such as psychological hurdles to participate and traffic flow design, the use of a capsule machine generated intuitive action such as 'spinning it on the spot,' building a natural participation path. Moreover, its visual and experiential impact functioned as a device to attract attention within the venue, contributing to longer visitor stays and increased movement around the site.

About the Capsule Machine with Digital Signage Key features include digital signage capability allowing for the playback of videos and audio. Additionally, it offers high flexibility in product inclusion and supports coins, tokens, and optional cashless payments.