Zero Place Certified as a Supporting Company for Saitama Prefecture's 'Saitama Version Super City Project'

Zero Place Inc. (Headquarters: Saitama City, Saitama Prefecture; Representative Director: Yuki Narita) announced that it has been certified as a registered company under the supporting company registration system for the 'Saitama Version Super City Project' promoted by Saitama Prefecture. The company supports local government information dissemination, resident participation promotion, and regional revitalization measures by utilizing 'experiential digital gacha,' which fuses digital signage and gacha experiences. With this registration as a catalyst, the company will further strengthen its collaboration with local governments in Saitama Prefecture and work to create new regional communication where residents can participate while having fun. The Saitama Version Super City Project is an initiative by Saitama Prefecture to promote sustainable urban development that combines the three elements of compact, smart, and resilient, in cooperation with municipalities and private companies, to address regional issues such as population decline and the declining birthrate and aging population. Zero Place provides resident-participation content that fuses digital technology and experiential value under the concept of 'connecting people and regions through fun,' and will promote regional revitalization support in line with the philosophy of this project. The experiential digital gacha provided by the company is a participatory communication tool that combines video appeal through digital signage and gacha experiences. By providing an 'experience that makes you want to participate' even to younger generations and families who were difficult to reach with conventional flyers and posters, it realizes interest in administrative measures and regional events. In addition, it is attracting attention as a new communication method that connects local governments and residents because it can be used in a wide range of administrative fields such as disaster prevention, child-rearing support, tourism promotion, health promotion, and regional events. Zero Place has previously developed resident participation measures and regional revitalization measures using experiential digital gacha in local governments, tourism organizations, and regional events. In the future, in various fields such as disaster prevention, child-rearing support, tourism promotion, and health promotion, the company will support the creation of mechanisms where residents not only 'know' but 'want to participate,' contributing to the promotion of participation in administrative measures and the revitalization of regional communities.