Zero Place Implements 'Experiential Gacha' at RX Japan Marketing Week Networking Event to Facilitate Business Interaction
Zero Place Co., Ltd. conducted a communication enhancement project using gacha machines with digital signage at the 'Marketing Week (MaS)' networking event. With 63 sessions recorded, the initiative successfully sparked natural business matching through unique prizes like 'Company PR Tickets'.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 26, 2026 at 15:15 (4h 43m after Collected)
## Event Overview
Zero Place Co., Ltd. (Headquarters: Saitama City, Saitama; CEO: Yuki Narita) implemented a communication promotion project utilizing experiential gacha machines at the 'Marketing Week (MaS)' corporate networking event hosted by RX Japan K.K. on May 19, 2026.
The event aimed to facilitate information exchange and create new business matching opportunities, attracting many corporate representatives. As a visitor benefit, participants experienced the gacha machines firsthand. A total of 63 gacha sessions were conducted, and the activity frequently served as a catalyst for participants to start natural conversations.
The machines were equipped with digital signage, which broadcasted footage from the 'Marketing Week -Mas-' exhibition organized by RX Japan K.K.
## 'Gacha' as a Communication Promotion Tool
In this project, the gacha machines were utilized not merely as a lottery but as 'communication content' to connect participants. By leveraging high-entertainment content, the project achieved the following:
- Created icebreakers for companies to start conversations
- Improved circulation within the networking venue
- Enhanced event satisfaction through participatory experiences
## New Networking Experience with 'Company PR Tickets'
In addition to standard prizes, 'Company PR Tickets' were included as grand prizes. Winners were given the opportunity to freely promote their services, business operations, or current projects on the spot. This playful element facilitated natural introductions and business card exchanges, leading to the kind of serendipitous encounters and communication unique to networking events.
## Future Outlook
Zero Place Co., Ltd. continues to aim for communication creation through 'experiences' in various settings, including exhibitions, networking events, local government events, and commercial facilities. Moving forward, the company plans to develop experiential promotions that remain in participants' memories, combining themes such as corporate PR, regional revitalization, and tourism measures.
## About the Gacha Machine with Digital Signage
### Key Features
- **Digital Signage Integration**: Capable of playing videos and audio as well as still images. Useful for product PR and campaign announcements.
- **Flexible Content Inclusion**: Capsules can hold original goods, coupons, samples, etc. It can also be used as an unmanned sales tool.
- **Multiple Payment Options**: Supports coins, medals, and tokens, with optional support for cashless payments and free-play settings.
Zero Place Co., Ltd. (Headquarters: Saitama City, Saitama; CEO: Yuki Narita) implemented a communication promotion project utilizing experiential gacha machines at the 'Marketing Week (MaS)' corporate networking event hosted by RX Japan K.K. on May 19, 2026.
The event aimed to facilitate information exchange and create new business matching opportunities, attracting many corporate representatives. As a visitor benefit, participants experienced the gacha machines firsthand. A total of 63 gacha sessions were conducted, and the activity frequently served as a catalyst for participants to start natural conversations.
The machines were equipped with digital signage, which broadcasted footage from the 'Marketing Week -Mas-' exhibition organized by RX Japan K.K.
## 'Gacha' as a Communication Promotion Tool
In this project, the gacha machines were utilized not merely as a lottery but as 'communication content' to connect participants. By leveraging high-entertainment content, the project achieved the following:
- Created icebreakers for companies to start conversations
- Improved circulation within the networking venue
- Enhanced event satisfaction through participatory experiences
## New Networking Experience with 'Company PR Tickets'
In addition to standard prizes, 'Company PR Tickets' were included as grand prizes. Winners were given the opportunity to freely promote their services, business operations, or current projects on the spot. This playful element facilitated natural introductions and business card exchanges, leading to the kind of serendipitous encounters and communication unique to networking events.
## Future Outlook
Zero Place Co., Ltd. continues to aim for communication creation through 'experiences' in various settings, including exhibitions, networking events, local government events, and commercial facilities. Moving forward, the company plans to develop experiential promotions that remain in participants' memories, combining themes such as corporate PR, regional revitalization, and tourism measures.
## About the Gacha Machine with Digital Signage
### Key Features
- **Digital Signage Integration**: Capable of playing videos and audio as well as still images. Useful for product PR and campaign announcements.
- **Flexible Content Inclusion**: Capsules can hold original goods, coupons, samples, etc. It can also be used as an unmanned sales tool.
- **Multiple Payment Options**: Supports coins, medals, and tokens, with optional support for cashless payments and free-play settings.
FAQ
What are the effects on attracting visitors at exhibitions?
The familiar experience of Gacha creates a reason for visitors to stop, increasing dwell time and providing a natural icebreaker for staff.
Are there any location restrictions for installation?
As long as there is a power source, it can be installed. Its compact design fits various spaces like exhibition booths or reception areas.
Can we use items other than PR tickets?
Yes. You can fill the capsules with original goods, coupons, samples, or anything that fits the capsule size.