Zero Place Provides Digital Signage-Equipped GTCHA X Machines to CoCo Ichibanya USA Stores Through U.S. Partnership

Zero Place Inc. (Head office: Saitama City, Saitama Prefecture; Representative Director: Yuki Narita) announced that, through collaboration with its U.S.-based partner I. FUJITA INTERNATIONAL, INC., it has provided GTCHA X machines equipped with digital signage to CoCo Ichibanya USA stores. This initiative is part of the company’s overseas expansion project. It aims to combine dining experiences with the fun of turning a capsule toy machine, enhancing the value of store visits and adding entertainment elements. The project was realized in collaboration with I. FUJITA INTERNATIONAL, INC., a U.S.-based company that supports the international expansion of franchise businesses. Zero Place has been working with the company to develop overseas markets while promoting Japan-originated gacha culture abroad. The introduction to CoCo Ichibanya USA represents a concrete project bringing Japanese content into local U.S. stores. The installation at CoCo Ichibanya is positioned as an extension of these overseas expansion efforts, aiming to create new value through local deployment of Japanese content, the fusion of dining and entertainment, and an updated in-store experience. Under this initiative, digital signage-equipped gacha machines are installed inside stores as experiential content that visitors can easily participate in. The machines feature original wrapping designs created by CoCo Ichibanya USA based on wrapping layouts produced by U.S. partner I. Fujita International, Inc. By aligning the exterior design with the store environment and brand image, the project aims to improve visibility and promotional appeal. The initiative combines eye-catching video presentation, participatory engagement through the act of turning the machine, and prizes that encourage repeat visits, thereby adding new value to the conventional dining experience. Going forward, Zero Place will continue strengthening its collaboration with I. FUJITA INTERNATIONAL, INC. and promote overseas expansion of experiential content using Japan’s gacha culture. The company aims to create new customer touchpoints centered on experiences by expanding into diverse business formats, including the food service industries in Japan and the United States. Zero Place will also enhance promotional solutions optimized for individual companies and brands by leveraging gacha machine wrapping and digital signage functions. The company plans to accelerate global market expansion and create new experiential value in physical spaces. Key features of the digital signage-equipped gacha machine include support for still images, videos, and audio for product promotion and campaign announcements; flexible capsule contents such as original merchandise, coupons, and samples; and support for coins, medals, tokens, optional cashless payments, and free-play settings, making it suitable for experiential events and customer-attraction tools.