[Machida City x Zero Place] Demonstration Case Study Released for "2026 Machida Sakura Festival" and "Machida Glass & Pottery Market": Experiential Gacha Generates Visitor Participation and Circulation Promotion Effects
Zero Place Co., Ltd. announced the results of a participatory initiative using experiential gacha machines at the "2026 Machida Sakura Festival" and "Machida Glass & Pottery Market" held in Machida City, demonstrating effectiveness in promoting visitor participation and improving survey response rates, contributing to the revitalization of regional events.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 11, 2026 at 11:25 (53 min after Collected)
Zero Place Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture, Representative Director: Yuki Narita, hereinafter "the Company") conducted a participatory initiative utilizing experiential gacha machines at the "2026 Machida Sakura Festival" and "Machida Glass & Pottery Market" held in Machida City, and verified its effects.
Through this initiative, its effectiveness was confirmed both qualitatively and quantitatively, including the promotion of proactive visitor participation and an increase in survey response rates.
■ Background of the Initiative
In regional events, in addition to increasing the number of visitors, there is a demand for mechanisms that enhance the value of each individual's experience and encourage proactive participation.
On the other hand, the following challenges exist on site:
・Contact points with visitors tend to be limited
・It is difficult to encourage circulation and participation within the event
・Survey response rates do not increase
・It is difficult to design memorable experiences
Against this background, the Company implemented an initiative utilizing gacha machines as a participatory measure starting from "experience."
■ Implementation Details
At the venue, a system was introduced where visitors could participate in the gacha by answering a survey.
The day was bustling with many visitors, and a wide range of people, from children to adults, participated in the gacha experience.
By combining the act of "answering" with the "fun of turning" the gacha, a natural flow was designed to encourage participation.
In addition, original can badges were prepared as prizes, enhancing the experiential value and contributing to increased visitor satisfaction.
■ Features of the Initiative
・Promotion of visitor participation starting from experience
・Improvement of survey response rates
・Improvement of circulation and dwell time within the event
・Improvement of visitor satisfaction
Through the simple mechanism of gacha, we naturally encouraged visitor actions and contributed to maximizing the event's value.
■ Qualitative Results (Voices from the Field)
[Staff Comments]
・It was very impressive that not only children but also many adults stopped and participated.
・By installing the gacha, people naturally gathered without aggressive solicitation, and survey responses were smoothly obtained.
The ability to elicit "voluntary actions" from visitors is highly evaluated as a significant achievement.
■ Quantitative Results
[Number of Survey Responses]
・Machida Glass & Pottery Market: 118 responses
・2026 Machida Sakura Festival: 147 responses
■ Future Outlook
Through this initiative, the possibility of naturally encouraging visitor actions and improving the overall value of events by utilizing experiential content was demonstrated.
Zero Place Co., Ltd. will continue to contribute to regional revitalization by collaborating with local governments and event organizers to provide new participatory initiatives based on "experience."
About the Gacha Machine with Digital Signage
Main Features
■ Equipped with Digital Signage
Not only still images but also videos and audio can be freely played. It can be used in a wide range of situations, such as product PR and campaign announcements.
■ Free Product Encapsulation
There are no restrictions on the contents of the capsules; original goods, coupons, sample products, etc., can be encapsulated. It can also be used as a campaign measure or an unmanned sales tool.
■ Supports Various Payment Methods
In addition to coins, medals, and tokens, it also supports cashless payments as an option. Free play settings are also possible, making it ideal for experiential events and crowd-pulling devices.
*Related article: "Zero Place Co., Ltd. Begins Offering Next-Generation Gacha Machines Equipped with Digital Signage"
Contact for inquiries regarding gacha machines and this press release
Zero Place Co., Ltd.
Sales Department: 090-7360-3750
Mail: gtchax@xeroplace.jp
HP: https://xeroplace.jp/
SNS: X
Through this initiative, its effectiveness was confirmed both qualitatively and quantitatively, including the promotion of proactive visitor participation and an increase in survey response rates.
■ Background of the Initiative
In regional events, in addition to increasing the number of visitors, there is a demand for mechanisms that enhance the value of each individual's experience and encourage proactive participation.
On the other hand, the following challenges exist on site:
・Contact points with visitors tend to be limited
・It is difficult to encourage circulation and participation within the event
・Survey response rates do not increase
・It is difficult to design memorable experiences
Against this background, the Company implemented an initiative utilizing gacha machines as a participatory measure starting from "experience."
■ Implementation Details
At the venue, a system was introduced where visitors could participate in the gacha by answering a survey.
The day was bustling with many visitors, and a wide range of people, from children to adults, participated in the gacha experience.
By combining the act of "answering" with the "fun of turning" the gacha, a natural flow was designed to encourage participation.
In addition, original can badges were prepared as prizes, enhancing the experiential value and contributing to increased visitor satisfaction.
■ Features of the Initiative
・Promotion of visitor participation starting from experience
・Improvement of survey response rates
・Improvement of circulation and dwell time within the event
・Improvement of visitor satisfaction
Through the simple mechanism of gacha, we naturally encouraged visitor actions and contributed to maximizing the event's value.
■ Qualitative Results (Voices from the Field)
[Staff Comments]
・It was very impressive that not only children but also many adults stopped and participated.
・By installing the gacha, people naturally gathered without aggressive solicitation, and survey responses were smoothly obtained.
The ability to elicit "voluntary actions" from visitors is highly evaluated as a significant achievement.
■ Quantitative Results
[Number of Survey Responses]
・Machida Glass & Pottery Market: 118 responses
・2026 Machida Sakura Festival: 147 responses
■ Future Outlook
Through this initiative, the possibility of naturally encouraging visitor actions and improving the overall value of events by utilizing experiential content was demonstrated.
Zero Place Co., Ltd. will continue to contribute to regional revitalization by collaborating with local governments and event organizers to provide new participatory initiatives based on "experience."
About the Gacha Machine with Digital Signage
Main Features
■ Equipped with Digital Signage
Not only still images but also videos and audio can be freely played. It can be used in a wide range of situations, such as product PR and campaign announcements.
■ Free Product Encapsulation
There are no restrictions on the contents of the capsules; original goods, coupons, sample products, etc., can be encapsulated. It can also be used as a campaign measure or an unmanned sales tool.
■ Supports Various Payment Methods
In addition to coins, medals, and tokens, it also supports cashless payments as an option. Free play settings are also possible, making it ideal for experiential events and crowd-pulling devices.
*Related article: "Zero Place Co., Ltd. Begins Offering Next-Generation Gacha Machines Equipped with Digital Signage"
Contact for inquiries regarding gacha machines and this press release
Zero Place Co., Ltd.
Sales Department: 090-7360-3750
Mail: gtchax@xeroplace.jp
HP: https://xeroplace.jp/
SNS: X