ZeroPlace Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture, Representative Director: Yuki Narita, hereinafter referred to as "the Company") exhibited at "Marketing Week [Spring] 2026," a large-scale exhibition in the marketing and sales promotion field, where it conducted live machine demonstrations of its experiential gacha content. At the venue, we introduced our "gacha content that creates participation through experience" developed for events, sales promotions, and commercial facilities, attracting many companies and stakeholders.

Background of Exhibition

In recent years, event and sales promotion measures have seen increasing demand for "participatory content," beyond mere information dissemination, such as:

- Mechanisms that naturally encourage visitors to participate - Communication accompanied by experiential value - Line-of-sight design that connects to SNS and facility circulation

Against this backdrop, the Company has been developing experiential gacha content as a participation promotion measure centered on "experience." At this Marketing Week, while visitors actually experienced the gacha, we introduced various application scenarios for event and sales promotion measures.

Exhibition Content

At the booth, we showcased actual experiential gacha machines and conducted demonstrations. While visitors experienced turning the gacha, we introduced diverse application scenes such as:

- Event attraction and SNS campaigns - Commercial facility measures and local government events - Circulation promotion measures

Additionally, we received numerous inquiries regarding flexible usage methods, including original wrapping and prize customization.

Visitor Reactions and Evaluation

At the exhibition booth, we received many comments such as:

- "The mechanism that naturally encourages visitor participation is easy to understand." - "Looks like it could be immediately introduced as an event measure." - "I got a clear image of its use in commercial facilities."

By allowing visitors to actually experience the gacha, it was once again an opportunity to realize the high level of interest in "line-of-sight design that makes you want to participate." Furthermore, the booth attracted significant attention within the venue, including interviews from multiple media outlets and stakeholders. In particular, there were many instances where it was evaluated as "an approach that encourages action through experience, different from conventional sales promotion measures."

Future Outlook

ZeroPlace Co., Ltd. will continue to promote the creation of "participation flow starting from experience" in various fields through experiential gacha content, including:

- Event participation promotion - Circulation promotion measures - Fan marketing - Local government collaboration - Tourism measures - Sales promotion campaigns

Moving forward, we will continue to contribute to improving visitor experience value and creating new communication in corporate, local government, and regional events.

About Digital Signage Gacha Machine

Main Features

Equipped with Digital Signage Not only still images, but also videos and audio can be freely played. It can be used in a wide range of scenarios such as product PR and campaign announcements.

Flexible Prize Encapsulation There are no restrictions on the contents of the capsule; original goods, coupons, samples, etc., can be enclosed. It can also be used as a campaign measure or an unmanned sales tool.

Supports Diverse Payment Methods In addition to coins, medals, and tokens, it supports cashless payments as an option. Since free play settings are also possible, it is ideal for experiential events and as a customer attraction device.

*Related Article: "ZeroPlace Co., Ltd. Begins Offering Next-Generation Gacha Machine Equipped with Digital Signage"*

Inquiries regarding gacha machines and this press release

ZeroPlace Co., Ltd.

Sales Department: 090-7360-3750

Mail: gtchax@xeroplace.jp

HP: https://xeroplace.jp/

SNS: X

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  • Source: PR TIMES
  • Category: Event