[Exhibition Report] ZeroPlace Co., Ltd. Exhibits at "Marketing Week [Spring] 2026"
ZeroPlace Co., Ltd. exhibited its experiential gacha content at "Marketing Week [Spring] 2026," a large-scale exhibition in the marketing and sales promotion field, showcasing real machines and conducting demonstrations. The company received positive feedback from many visitors, highlighting the potential for new forms of participation promotion in events and sales.
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- 📰 Published: May 8, 2026 at 23:53
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ZeroPlace Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture, Representative Director: Yuki Narita, hereinafter referred to as "the Company") exhibited at "Marketing Week [Spring] 2026," a large-scale exhibition in the marketing and sales promotion field, where it conducted live machine demonstrations of its experiential gacha content. At the venue, we introduced our "gacha content that creates participation through experience" developed for events, sales promotions, and commercial facilities, attracting many companies and stakeholders.
■ Background of Exhibition
In recent years, event and sales promotion measures have seen increasing demand for "participatory content," beyond mere information dissemination, such as:
- Mechanisms that naturally encourage visitors to participate
- Communication accompanied by experiential value
- Line-of-sight design that connects to SNS and facility circulation
Against this backdrop, the Company has been developing experiential gacha content as a participation promotion measure centered on "experience." At this Marketing Week, while visitors actually experienced the gacha, we introduced various application scenarios for event and sales promotion measures.
■ Exhibition Content
At the booth, we showcased actual experiential gacha machines and conducted demonstrations. While visitors experienced turning the gacha, we introduced diverse application scenes such as:
- Event attraction and SNS campaigns
- Commercial facility measures and local government events
- Circulation promotion measures
Additionally, we received numerous inquiries regarding flexible usage methods, including original wrapping and prize customization.
■ Visitor Reactions and Evaluation
At the exhibition booth, we received many comments such as:
- "The mechanism that naturally encourages visitor participation is easy to understand."
- "Looks like it could be immediately introduced as an event measure."
- "I got a clear image of its use in commercial facilities."
By allowing visitors to actually experience the gacha, it was once again an opportunity to realize the high level of interest in "line-of-sight design that makes you want to participate." Furthermore, the booth attracted significant attention within the venue, including interviews from multiple media outlets and stakeholders. In particular, there were many instances where it was evaluated as "an approach that encourages action through experience, different from conventional sales promotion measures."
■ Future Outlook
ZeroPlace Co., Ltd. will continue to promote the creation of "participation flow starting from experience" in various fields through experiential gacha content, including:
- Event participation promotion
- Circulation promotion measures
- Fan marketing
- Local government collaboration
- Tourism measures
- Sales promotion campaigns
Moving forward, we will continue to contribute to improving visitor experience value and creating new communication in corporate, local government, and regional events.
About Digital Signage Gacha Machine
Main Features
■ Equipped with Digital Signage
Not only still images, but also videos and audio can be freely played. It can be used in a wide range of scenarios such as product PR and campaign announcements.
■ Flexible Prize Encapsulation
There are no restrictions on the contents of the capsule; original goods, coupons, samples, etc., can be enclosed. It can also be used as a campaign measure or an unmanned sales tool.
■ Supports Diverse Payment Methods
In addition to coins, medals, and tokens, it supports cashless payments as an option. Since free play settings are also possible, it is ideal for experiential events and as a customer attraction device.
*Related Article: "ZeroPlace Co., Ltd. Begins Offering Next-Generation Gacha Machine Equipped with Digital Signage"*
Inquiries regarding gacha machines and this press release
ZeroPlace Co., Ltd.
Sales Department: 090-7360-3750
Mail: gtchax@xeroplace.jp
HP: https://xeroplace.jp/
SNS: X
■ Background of Exhibition
In recent years, event and sales promotion measures have seen increasing demand for "participatory content," beyond mere information dissemination, such as:
- Mechanisms that naturally encourage visitors to participate
- Communication accompanied by experiential value
- Line-of-sight design that connects to SNS and facility circulation
Against this backdrop, the Company has been developing experiential gacha content as a participation promotion measure centered on "experience." At this Marketing Week, while visitors actually experienced the gacha, we introduced various application scenarios for event and sales promotion measures.
■ Exhibition Content
At the booth, we showcased actual experiential gacha machines and conducted demonstrations. While visitors experienced turning the gacha, we introduced diverse application scenes such as:
- Event attraction and SNS campaigns
- Commercial facility measures and local government events
- Circulation promotion measures
Additionally, we received numerous inquiries regarding flexible usage methods, including original wrapping and prize customization.
■ Visitor Reactions and Evaluation
At the exhibition booth, we received many comments such as:
- "The mechanism that naturally encourages visitor participation is easy to understand."
- "Looks like it could be immediately introduced as an event measure."
- "I got a clear image of its use in commercial facilities."
By allowing visitors to actually experience the gacha, it was once again an opportunity to realize the high level of interest in "line-of-sight design that makes you want to participate." Furthermore, the booth attracted significant attention within the venue, including interviews from multiple media outlets and stakeholders. In particular, there were many instances where it was evaluated as "an approach that encourages action through experience, different from conventional sales promotion measures."
■ Future Outlook
ZeroPlace Co., Ltd. will continue to promote the creation of "participation flow starting from experience" in various fields through experiential gacha content, including:
- Event participation promotion
- Circulation promotion measures
- Fan marketing
- Local government collaboration
- Tourism measures
- Sales promotion campaigns
Moving forward, we will continue to contribute to improving visitor experience value and creating new communication in corporate, local government, and regional events.
About Digital Signage Gacha Machine
Main Features
■ Equipped with Digital Signage
Not only still images, but also videos and audio can be freely played. It can be used in a wide range of scenarios such as product PR and campaign announcements.
■ Flexible Prize Encapsulation
There are no restrictions on the contents of the capsule; original goods, coupons, samples, etc., can be enclosed. It can also be used as a campaign measure or an unmanned sales tool.
■ Supports Diverse Payment Methods
In addition to coins, medals, and tokens, it supports cashless payments as an option. Since free play settings are also possible, it is ideal for experiential events and as a customer attraction device.
*Related Article: "ZeroPlace Co., Ltd. Begins Offering Next-Generation Gacha Machine Equipped with Digital Signage"*
Inquiries regarding gacha machines and this press release
ZeroPlace Co., Ltd.
Sales Department: 090-7360-3750
Mail: gtchax@xeroplace.jp
HP: https://xeroplace.jp/
SNS: X