[Zero Place Inc.] Spreading Japanese 'Gacha Culture' Overseas: Experiential Gacha to Promote Global Expansion at US Exhibition

Zero Place Inc. (Headquarters: Saitama City, Saitama Prefecture, Representative Director: Yuuki Narita, hereinafter "the Company") is advancing activities with an eye on overseas expansion as an initiative to spread Japan's "Gacha Culture" to the world. In collaboration with our partner I. FUJITA INTERNATIONAL, INC. (Headquarters: USA), which supports the international expansion of franchise businesses based in the United States, we are promoting initiatives with an eye on future overseas expansion, centering on Japan and the US, by front-loading branding that can appeal not only to US companies but also to the Japanese market, utilizing IFI's strong designers.

As part of the collaboration between Japan and the US, we are considering the possibility of expanding Japanese content into the US and overseas markets through the "International Franchise Expo (IFE)," one of the world's largest franchise exhibitions held in New York.

About the International Franchise Expo

The International Franchise Expo (IFE) is one of the world's largest franchise exhibitions held in New York, USA. It is known as an international business event where entrepreneurs and investors from around the world gather, with over 200 franchise brands and industry stakeholders participating.

The venue hosts exhibitions of franchise brands, as well as support for overseas expansion, investor matching, and seminars on franchise business, providing opportunities for global business growth.

Furthermore, to support the overseas expansion of Japanese companies, the Japan Pavilion, planned and operated by our partner IFI, is established as a platform for Japanese brands to promote themselves internationally.

（Image: Scene at the "International Franchise Expo (IFE)"）

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Initiatives as a Collaboration Partner

Zero Place's experiential gacha machines are promotional devices linked with digital signage, allowing visitors to encounter information and products through the "experience of turning" the machine. This experiential content is utilized for purposes such as:

* Event promotion * Visitor participation content * Merchandise sales strategies

and has been introduced in various scenes, including local government events and corporate promotions.

Through our collaboration with I. FUJITA INTERNATIONAL, INC., we are discussing the expansion of such Japan-originating experiential content into the US market.

I. FUJITA INTERNATIONAL, INC.

Comment from Ichiro Fujita, President and Representative Director: "The Gacha culture of Japan is very unique, and I believe it is a business model with significant potential, especially in the US market.

The future of gacha in the US will likely see further market expansion through continuous evolution in technology and design.

I feel there is potential to expand the culture of 'gacha' itself worldwide by extending it not only within Japan but also, primarily in the US market, to other overseas markets."

Future Developments

Zero Place Inc. will continue to work on creating new markets for experiential content through initiatives such as:

* Exhibiting at overseas exhibitions, including in the United States * Collaboration with overseas partners, including our existing US partner IFI * Global expansion of Japan-originating content using gacha

Through collaboration with I. FUJITA INTERNATIONAL, INC., we will convey Japan's Gacha culture and experiential content to the world.

About Digital Signage Equipped Gacha Machines

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Key Features

Equipped with Digital Signage It can play not only still images but also videos and audio freely. It can be utilized in a wide range of scenes for product PR and campaign announcements.

Free Product Enclosure The contents of the capsule are unrestricted; original goods, coupons, or sample products can be enclosed. It can also be used as a promotional tool for campaigns or as an unmanned sales device.

Supports Various Payment Methods In addition to coins, medals, and tokens, it also supports cashless payments as an option. Free play settings are also possible, making it ideal for experiential events and customer attraction devices.

（Related article: "Zero Place Inc. Begins Offering Next-Generation Gacha Machines Equipped with Digital Signage."）

Inquiries Regarding Gacha Machines and This Press Release

Zero Place Inc. Sales Department: 090-7360-3750 Mail: gtchax@xeroplace.jp HP: https://xeroplace.jp/ SNS: X @gtcha_x0218