Zero Place Inc. (Headquarters: Saitama City, Saitama Prefecture; Representative Director: Yuki Narita; hereinafter 'the Company') provided gacha machines as an experiential content for the Miura Peninsula Tourism Liaison Council booth at the 'Hayama Guide Map Fair' held on Wednesday, March 25, 2026, at the Hayama Station parking lot.

*The 'Miura Peninsula Tourism Liaison Council' is an organization composed of Kanagawa Prefecture (Yokosuka Miura Regional Prefectural Government General Center), Yokosuka City, Kamakura City, Zushi City, Miura City, Hayama Town, etc., aiming to brand tourism in the Miura Peninsula and promote wide-area tourism.

22 Stores Showcasing Hayama's Charm Gather at Hayama Station

Scene at Hayama Station

This event was held as a regional event where 22 representative stores of Hayama, including restaurants and retail shops listed in the 'Hayama Guide Map' tourist booklet published by the Hayama Town Tourism Association, gathered in one place. Many visitors, including local residents and tourists, came to the Hayama Station parking lot, which served as the venue, providing an opportunity to experience Hayama's food and culture.

Event Overview

Event Name: Hayama Guide Map Fair

Date: Wednesday, March 25, 2026, 10:00-15:00 Venue: Hayama Station Parking Lot Organizer: Hayama Town Tourism Association Content: Miura Peninsula Tourism PR / Experiential Gacha Machine

Two units installed

Experiential Campaign Allowing Gacha Participation by Following Instagram

At the Miura Peninsula Tourism Liaison Council booth, a participatory campaign was held where visitors who followed the official Instagram account could spin the gacha.

This initiative was a re-implementation of a popular project conducted in February 2026 at Roadside Station Shonan Chigasaki.

Zero Place Inc. was responsible for providing the gacha machines and operational support for this campaign, demonstrating tourism promotion that combines SNS follow with real-world experience.

*February 2026 Project Overview for Roadside Station Shonan Chigasaki

Gacha Experience Participated by All Generations

On the day of the event, a wide range of generations, from children to adults, participated in the gacha experience, leading to conversations and interactions sparked by the prizes, contributing to the lively atmosphere around the booth. By conveying tourist information through experience, it became a memorable promotion for visitors.

From Tourism PR to 'Experience'.

Traditional tourism promotion has focused on 'delivering information' through brochures and web listings. However, in recent years, there has been a growing demand for promotions where visitors actively participate and experience the charm of the region themselves.

The 'Follow Instagram to Spin the Gacha!' campaign implemented at this event combined a digital touchpoint (SNS follow) with a real-world experience (spinning the gacha), transforming it into a tourism PR method that shifts from 'information contact' to 'action inducement'.

At the venue, many visitors of all ages stopped by, and the act of spinning the gacha itself became a purpose, generating natural foot traffic and ultimately stimulating interest in the Instagram account 'Miura Hanto Dayori' and local information.

Future Outlook

Zero Place Inc. positions this initiative not as a one-off event but as a mechanism for creating continuous touchpoints connecting regions and visitors.

For tourism events, in addition to creating excitement on the day, it is crucial to lead to repeat visits and deeper understanding of the region. Initiatives like this, starting with SNS follow, are expected to have long-term effects that traditional paper-based promotions lack, as information dissemination can continue even after the event ends.

In the future, the company aims to build 'accumulative tourism promotion' by deploying participatory initiatives using gacha machines multiple times and at multiple locations, such as local events, roadside stations, and tourist hubs, linking visitor experiences with online touchpoints.

Zero Place Inc. will continue to provide new options for regional promotion through cross-real and digital communication design in the tourism sector.

About Gacha Machines with Digital Signage

Main Features

Equipped with Digital Signage Not only still images but also videos and audio can be freely played. It can be used in a wide range of scenarios, such as product PR and campaign announcements.

Free Product Enclosure There are no restrictions on the contents of the capsule; original goods, coupons, sample products, etc., can be enclosed. It can also be used as a campaign tool or an unmanned sales tool.

Supports Various Payment Methods In addition to coins, medals, and tokens, it also supports cashless payments as an option. Free play settings are also possible, making it ideal for experiential events and customer attraction devices.

*Related article: 'Zero Place Inc. Launches Next-Generation Gacha Machine with Digital Signage'

Contact for Gacha Machines and this Press Release

Zero Place Inc.

Sales Department: 090-7360-3750

Mail: gtchax@xeroplace.jp

HP: https://xeroplace.jp/

SNS: X

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  • Source: PR TIMES
  • Category: Event