[Machida City x Zero Place] '2026 Machida Sakura Festival' PR Booth for Machida City 'Art Forest' Offers Experiential Gacha, Demonstrating New Initiative to Promote Visitor Participation through Surveys and Gacha

Zero Place Inc. (Headquarters: Saitama City, Saitama Prefecture, Representative Director: Yuki Narita, hereinafter 'the Company') provided and supported the operation of an experiential gacha machine at the '2026 Machida Sakura Festival' PR booth for Machida City's 'Art Forest.' In this initiative, a system was introduced where visitors could participate in gacha by answering a survey, aiming to create touchpoints with visitors and promote participation. ■ Background In regional events, in addition to increasing visitor numbers, there is a demand for mechanisms that enhance the experience value of each visitor and encourage active participation in the event. However, on-site, challenges exist such as: ・Limited contact points with visitors ・Difficulty in encouraging circulation and participation within the event ・Low survey response rates ・Difficulty in designing memorable experiences. Against this backdrop, the Company implemented an initiative utilizing gacha machines as a participatory measure starting from 'experience.' ■ Implementation Details At the venue, a system was introduced where visitors could participate in gacha by answering a survey. On the day, amidst many visitors, people of all ages, from children to adults, were seen enjoying the gacha. By combining the act of 'answering' with the experience of 'the joy of turning,' a natural flow was designed to encourage visitors to participate. This promoted active visitor participation and improved survey response rates. Additionally, original can badges were prepared as prizes, enhancing the experiential value and contributing to increased visitor satisfaction. ■ Features of the Initiative ・Promoting visitor participation through experience ・Improving survey response rates ・Improving circulation and dwell time within the event ・Improving visitor satisfaction Through the simple mechanism of gacha, it naturally encouraged visitor actions and contributed to maximizing event value. ■ Future Outlook The Company will continue to strengthen the provision of initiatives utilizing 'experiential content' in local government events, commercial facilities, and various promotions. The aim is not merely to attract visitors, but to create new communication and provide value with visitors through 'mechanisms that encourage participation.' About gacha machines with digital signage Main Features ■ Equipped with digital signage Still images, videos, and audio can be freely played. It can be used in a wide range of situations, such as product PR and campaign announcements. ■ Free product encapsulation There are no restrictions on the contents of the capsule; original goods, coupons, sample products, etc., can be encapsulated. It can also be used as a campaign measure or an unmanned sales tool. ■ Supports various payment methods In addition to coins, medals, and tokens, it also supports cashless payments as an option. Free play settings are also possible, making it ideal for experiential events and crowd-pulling devices. *Related article: 'Zero Place Inc. Launches Next-Generation Gacha Machine Equipped with Digital Signage' Contact for inquiries regarding gacha machines and this press release Zero Place Inc. Sales Department: 090-7360-3750 Mail: gtchax@xeroplace.jp HP: https://xeroplace.jp/ SNS: X