[New Service Launch] Simultaneously Improve CPA and Survey Response Rates. A Gacha System for Enterprises that Changes Outcomes with 'Mechanisms People Want to Join' [Zero Place Inc.]
Zero Place Inc. has launched 'ELP (Event Lead Plus)', a digital gacha system for physical events such as exhibitions and retail stores. By combining surveys with a gacha game accessible via a simple QR scan, it offers an engaging experience for attendees while helping companies increase their lead generation and data collection efficiency.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 17:30 (294h 59m after Collected)
## Overview
Zero Place Inc. (Headquarters: Saitama City, Saitama Prefecture; CEO: Yuki Narita; hereinafter 'our company') has launched 'ELP (Event Lead Plus),' a gacha system for enterprises that can be utilized in 'real-world settings' such as event venues, exhibitions, and stores.
Attendees can spin a gacha on their smartphones simply by scanning a QR code placed within the venue.
This service is not just a simple lottery tool; by combining it with surveys and quizzes, it is a new experiential content that simultaneously realizes 'fun' and 'data acquisition, promotion of venue circulation, and improvement of satisfaction.'
## ■ Background
In recent years, across various industries including corporate, local government, commercial facilities, retail, and tourism, there has been a demand not only for 'attracting customers' but also for the subsequent 'experiential value' and 'customer understanding.'
On the other hand, there are still many challenges in the field, such as the following:
Zero Place Inc. (Headquarters: Saitama City, Saitama Prefecture; CEO: Yuki Narita; hereinafter 'our company') has launched 'ELP (Event Lead Plus),' a gacha system for enterprises that can be utilized in 'real-world settings' such as event venues, exhibitions, and stores.
Attendees can spin a gacha on their smartphones simply by scanning a QR code placed within the venue.
This service is not just a simple lottery tool; by combining it with surveys and quizzes, it is a new experiential content that simultaneously realizes 'fun' and 'data acquisition, promotion of venue circulation, and improvement of satisfaction.'
## ■ Background
In recent years, across various industries including corporate, local government, commercial facilities, retail, and tourism, there has been a demand not only for 'attracting customers' but also for the subsequent 'experiential value' and 'customer understanding.'
On the other hand, there are still many challenges in the field, such as the following: