X-HEMISTRY CEO Fumimasa Shingai Appointed as Business and Product Strategy Advisor for Smart Home Platform Company 'HOMETACT'
Fumimasa Shingai, CEO of X-HEMISTRY, has been appointed as a strategic advisor for Mitsubishi Estate's smart home company HOMETACT, bringing global expertise to accelerate Japan's smart home market.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 00:00
- 🔍 Collected: April 8, 2026 at 15:30
- 🤖 AI Analyzed: April 20, 2026 at 14:43 (287h 12m after Collected)
We are pleased to announce that Fumimasa Shingai, CEO of X-HEMISTRY Inc. (Location: Toshima-ku, Tokyo; CEO: Fumimasa Shingai, pronounced: Chemistry), a professional group providing hands-on and execution support for business development specialized in the smart home field, has been appointed as the Business and Product Strategy Advisor for HOMETACT Co., Ltd. (hereinafter referred to as the Company), a Mitsubishi Estate Group company. Moving forward, Shingai will support the growth of the smart home business promoted by the Company from the perspectives of business development, technology strategy, and international standardization.
## ▼ Background of Participation
Since its establishment in 2019, X-HEMISTRY has supported the businesses of various companies domestically and internationally as an expert group that manages everything from business launch to implementation and accompaniment in the smart home field. Among them, we have been deeply involved with 'HOMETACT,' the comprehensive smart home service provided by Mitsubishi Estate, since before the business launch, and have been providing continuous accompaniment support up to the present.
In the global smart home market, the proliferation of international standards such as 'Matter,' promoted by the Connectivity Standards Alliance where Shingai serves as the Japan Branch Representative, is advancing, and the very value criteria of housing are changing significantly. In the Japanese real estate market as well, the spread of smart homes based on these global trends is an important theme that enhances both consumer value and real estate value. Taking the opportunity of this advisory appointment, we will accelerate our collaboration to develop HOMETACT as a new infrastructure for living, contributing to the spread of smart homes and the evolution of Japanese housing culture.
## ▼ Comment / CEO Fumimasa Shingai
From the standpoint of having accompanied the project from the business concept stage, this corporate spin-off is deeply emotional for me. The Japanese smart home industry, which has been pointed out for its delayed adoption, is finally showing signs of a full-scale launch. The fact that Mitsubishi Estate, one of Japan's leading major real estate developers, is tackling smart homes head-on and expanding them not only to its own properties but also to those of other companies, is of great significance for the development of the industry.
X-HEMISTRY has set 'rooting smart homes in Japan' as its goal. I am honored to continue being involved in the business as an advisor, and I will contribute to the further development of HOMETACT while sharing knowledge gained from the latest global trends.
## ▼ Background of Participation
Since its establishment in 2019, X-HEMISTRY has supported the businesses of various companies domestically and internationally as an expert group that manages everything from business launch to implementation and accompaniment in the smart home field. Among them, we have been deeply involved with 'HOMETACT,' the comprehensive smart home service provided by Mitsubishi Estate, since before the business launch, and have been providing continuous accompaniment support up to the present.
In the global smart home market, the proliferation of international standards such as 'Matter,' promoted by the Connectivity Standards Alliance where Shingai serves as the Japan Branch Representative, is advancing, and the very value criteria of housing are changing significantly. In the Japanese real estate market as well, the spread of smart homes based on these global trends is an important theme that enhances both consumer value and real estate value. Taking the opportunity of this advisory appointment, we will accelerate our collaboration to develop HOMETACT as a new infrastructure for living, contributing to the spread of smart homes and the evolution of Japanese housing culture.
## ▼ Comment / CEO Fumimasa Shingai
From the standpoint of having accompanied the project from the business concept stage, this corporate spin-off is deeply emotional for me. The Japanese smart home industry, which has been pointed out for its delayed adoption, is finally showing signs of a full-scale launch. The fact that Mitsubishi Estate, one of Japan's leading major real estate developers, is tackling smart homes head-on and expanding them not only to its own properties but also to those of other companies, is of great significance for the development of the industry.
X-HEMISTRY has set 'rooting smart homes in Japan' as its goal. I am honored to continue being involved in the business as an advisor, and I will contribute to the further development of HOMETACT while sharing knowledge gained from the latest global trends.