Ehime Prefecture, Matsuyama City: Kimi to Band Joins as Special Guest! 3rd Beach Cleanup Event 'Let's Clean Up the Holy Land of Mezuriji!'

Kimi to Band

On July 18, Reiwa 8, the entertainment-style volunteer event 'Let's Clean Up the Holy Land of Mezuriji!' will feature a special appearance by the girls band Kimi to Band!

Fans will participate in the beach cleanup together with the band members. After the cleanup, the members will hold a talk show themed around 'Ganbatte Ikimasshoi' (Let's Do Our Best!).

Pre-registration here

Formed in 2020, Kimi to Band is a girls band originating from Ehime Prefecture.

In 2025, to celebrate their 5th anniversary, they became the first indie girls band in history to complete the 'Zepp Five Major Cities Tour'. In February this year, a new member joined, forming a five-member lineup.

Four out of the five members are from Ehime Prefecture. Leader Mayo Ono (Dr.) and Otoha Matsuzato (Ba.) are from Matsuyama City, and Rio Kiyohara (Gt.) spent her high school years at a Matsuyama City school.

The members' combined SNS follower count exceeds 1.5 million. While rooted in local activities, they continue to expand their reach nationwide.

<Novelty Item Announced!>

The giveaway item will be an acrylic stand—participants can choose between 'Ganbatte Ikimasshoi' or 'Kimi to Band' designs.

Ganbatte Ikimasshoi

Kimi to Band

There are 9 types of 'Ganbatte Ikimasshoi' and 5 types of 'Kimi to Band'. Designs will be a surprise on the day!

(You can choose either 'Ganbatte Ikimasshoi' or 'Kimi to Band', but the specific design will be randomly distributed.)

Available to participants who pre-register (first 150) and those who post about the event on social media.

<Date and Venue>

Date

Saturday, July 18, Reiwa 8, starting at 17:30

※ Event proceeds in light rain. In case of severe weather, it will be postponed to Sunday, July 19.

Venue

Mezuriji Beach (Address: Approx. 1329 Mezuriji-cho, Matsuyama City, Ehime Prefecture)

<Schedule>

15:30

Side events begin

17:30

Opening Ceremony (includes comedy, quizzes, eco-chindon, appearance by Kimi to Band,

commemorative photo session, etc.)

18:00

Beach cleanup activity (scheduled to end at 18:40)

18:50

Acrylic stand giveaway

19:00

Kimi to Band Talk Show

20:00

Side events conclude

<Additional Announced Programs>

● Eco-chindon performance

● Recycled material workshop

● Mölkky experience

● Shaved ice booth

● Original beach cleanup panels by manga artist Kyosuke Kurohama

Eco-chindon Mölkky experience

[Participation Details]

● No registration required (acrylic stands for first 150 pre-registered participants)

Pre-registration here

● Participation fee: Free

● Bring: Work gloves (participants must prepare their own)

[Organizer & Inquiries]

● Organizer: Matsuyama City

● Website 'Matsuyama Seichi Meguri' (Pilgrimage to Matsuyama's Holy Sites): https://dandanmatsuyama.com/lp/

● Event inquiries: https://dandanmatsuyama.com/p4559/

[Previous Event Highlights]

1st Event (March 8, Reiwa 7)

Approximately 150 participants from 8 prefectures across Japan. Fans from all over Japan joined the beach cleanup led by the student council president of Matsuyama Higashi High School. Ehime's image character Mikiyan and Fumiko Shikimura, author of the novel 'Ganbatte Ikimasshoi', also participated. Positive reactions flooded social media, and out-of-prefecture attendees shared their pilgrimage experiences.

(Event highlights): https://matsuyama-city.note.jp/n/n674dfaf28cc0

2nd Event (August 23, Reiwa 7)

Approximately 120 participants from 13 prefectures across Japan, as well as from South Korea and China. A video message of encouragement was sent by voice actress Amane Amamiya, and the cleanup began with her call: 'Let's clean it up!'. The event fostered new connections, leading to the 'Holy Land Screening Event' held in October at Mituhama Community Center to celebrate the work's 1st anniversary.

(Event highlights): https://matsuyama-city.note.jp/n/nb7056cade766