【Latest WWDJAPAN Issue】2026-27 Fall/Winter Men's Real Trends: Returning to Individual 'Standards' Amid Uncertainty

Men's fashion has long been described as lacking a clear trend. With increasingly diverse tastes and preferences, it's become difficult to identify a mainstream boom. Yet, there remains an unmistakable 'spirit of the times' that has persisted through the ages. Fashion brands respond to this spirit, delivering through their creations what customers truly seek. This is the sentiment we aim to convey. WWDJAPAN interprets the atmosphere communicated by collections in Paris and Milan as 'attachment.' It remains to be seen whether this mood will resonate within the real-world trend landscape of the Japanese market.

Purchase print edition

Purchase digital edition

Subscribe regularly

In the past, we introduced each brand's signature looks from A to Z, but we now believe customers want to understand the unique atmosphere of genres that match their individual needs. This time, we've categorized diverse brands into four groups: 'select shops' such as BEAMS and UNITED ARROWS; 'trad' brands like PAUL SMITH and ABAHOUSE; 'sports & outdoor' represented by ADIDAS ORIGINALS and GOLDWIN; and 'other recommendations'—emerging labels worth watching. Are these four genres isolated in separate atmospheres, or do they share the same zeitgeist? We also explore the mood within the vintage clothing industry in our column—be sure to read it.

Following the feature, we focus on MARC JACOBS, which, after being sold by LVMH, is restarting under a new management structure. The key to its revival lies in cosmetics and the potential return of its diffusion line, MARC BY MARC JACOBS, which had a strong business presence in Japan before ending in 2015. Also, don't miss editor-in-chief Kaname Murakami's firsthand experience with pickleball, the sport currently making waves in the fashion industry.

※ Why EXCELCO DIAMONDS, with Belgian roots and ultimate brilliance, is chosen Cover featuring brand ambassador Kumiko Gotoh

Purchase print edition

Purchase digital edition

Subscribe regularly

CONTENTS

FEATURE

・2026-27 Fall/Winter Men's Real Trends: Returning to Individual 'Standards' Amid Uncertainty

FOCUS

・MARC JACOBS, sold by LVMH, restarts under new leadership: revival of 'Marc by' line in sight alongside cosmetics

SERIES

・OVERSEAS NEWS: Translated articles from U.S. WWD: CHANEL appoints new head for jewelry division; designer formerly at CARTIER, among others

・Conditions for Apparel Industry Revival—Redesigning Business from the Customer's Perspective: VOL.5 Price as a Statement of Commitment

・E-commerce Curiosities in China: The Rise of 'One-Person Companies' Run Solely by CEOs and AI Employees—Pros and Cons

・Beauty Insight: Beauty Experts Share Their Views: Vol.250 Cosmetics Industry Finally Gains Tailwinds (Mitsuko Miyasako / Mizuho Securities Analyst)

・This Week's Eye: Opening Ceremony of Hiroko Koshino Exhibition—Largest Ever with 330 Pieces; Kickoff with Live Drawing by Professor Hiroko, and More

EDITORS’ LETTER

・The Mystery Behind the Portrait of the Richemont Chairman (Chiharu Oda-shima / Deputy Editor-in-Chief)

EDITORIAL NOTE

・Editor's Note: This Week's Feature Delivery Team: Can 'Attachment' Become the Real Trend in Men's Fashion? (Kohei Tsukubuku / Editorial Reporter, Ryosuke Motohashi / Head Reporter)

FASHION & BEAUTY PATROL

・Pickleball Experience Report: What's Behind Its Popularity!?

(COVER CREDIT) PHOTO: TATSUYA YAMANAKA (STANFORD) STYLIST: KIICHIRO AOKI HAIR: AMANO MODEL: ARSENII (HELLO TOKYO), MAMADOU (ACTIVA) ART DIRECTION & DESIGN: SUGURU NAGAHASHI

About WWDJAPAN

Launched in 1910 by U.S.-based Fairchild, WWDJAPAN is the Japanese edition of the fashion and beauty industry's leading trade publication, Women’s Wear Daily (WWD). It delivers comprehensive coverage of business and trend news, interviews with industry leaders, and the latest developments. Additionally, WWDJAPAN Digital, the web version of the weekly print magazine WWDJAPAN Weekly, provides highly curated content for fashion- and beauty-conscious consumers, including global and domestic industry news, runway looks, party and street snaps, art, media, and lifestyle features.