WWDJAPAN REUSE MARKET 2026 SPRING Post-Event Report: Approximately 1,800 Visitors in a Single Day
On April 18, 2026, WWDJAPAN held the 'WWDJAPAN REUSE MARKET 2026 SPRING,' an experiential reuse event in Omotesando, Tokyo. The event attracted about 1,800 visitors, and a survey revealed that 88.3% of attendees reported an increased interest in reuse. The event successfully served as a platform for interaction between industry professionals and consumers, fostering a shift in consciousness towards a circular lifestyle.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 02:10
- 🔍 Collected: May 25, 2026 at 17:31
- 🤖 AI Analyzed: May 26, 2026 at 06:52 (13h 20m after Collected)
WWDJAPAN (operated by INFAS Publications, Inc.) held the 'WWDJAPAN REUSE MARKET 2026 SPRING,' a culture and experience-oriented event aimed at realizing a sustainable society, on April 18, 2026, at the Goldwin headquarters in Omotesando, Tokyo.
Continuing with the theme 'Circulate, Don’t discard,' the event proposed a circular lifestyle through reuse, remaking, and repair. With official support from the Ministry of the Environment, it was designed as a place for consumers to become conscious of their role as 'bearers of circulation.'
The second iteration of this event recorded approximately 1,800 visitors, surpassing the previous event. The venue was bustling with attendees even before the start.
A visitor survey (111 valid responses) revealed the following results:
- Increased interest in reuse: 88.3% answered 'increased.'
- Intention to attend next time: 83.0%.
- Average purchase per person: ¥15,845 (highest purchase: ¥200,000).
These results demonstrate that an event combining 'experience' with sales effectively promoted a shift in awareness towards a circular society. The joy of reuse, where the stories of items are shared through dialogue between sellers and visitors, led to high purchasing intent and satisfaction.
Approximately 80% of visitors were in their 20s to 40s, with the 30s age group being the largest (30%). Geographically, 94% of visitors were from the Tokyo metropolitan area, with 70% from Tokyo itself, indicating strong support from a fashion-conscious demographic.
The most popular content included the 'Flea Market by Industry Leaders,' featuring items selected by professionals, as well as 'Custom & Repair Performances by Artists' and a 'Self-Repair Experience Workshop.' Visitors commented, 'I was thrilled to buy an item directly from someone I admire,' and 'I rediscovered the fun of repair,' highlighting the community experience as a major draw.
The event reframed sustainability as a 'fun, participatory experience,' offering a diverse range of content including reuse, remaking, upcycling, community, food, and music to promote a 'circular lifestyle.'
Continuing with the theme 'Circulate, Don’t discard,' the event proposed a circular lifestyle through reuse, remaking, and repair. With official support from the Ministry of the Environment, it was designed as a place for consumers to become conscious of their role as 'bearers of circulation.'
The second iteration of this event recorded approximately 1,800 visitors, surpassing the previous event. The venue was bustling with attendees even before the start.
A visitor survey (111 valid responses) revealed the following results:
- Increased interest in reuse: 88.3% answered 'increased.'
- Intention to attend next time: 83.0%.
- Average purchase per person: ¥15,845 (highest purchase: ¥200,000).
These results demonstrate that an event combining 'experience' with sales effectively promoted a shift in awareness towards a circular society. The joy of reuse, where the stories of items are shared through dialogue between sellers and visitors, led to high purchasing intent and satisfaction.
Approximately 80% of visitors were in their 20s to 40s, with the 30s age group being the largest (30%). Geographically, 94% of visitors were from the Tokyo metropolitan area, with 70% from Tokyo itself, indicating strong support from a fashion-conscious demographic.
The most popular content included the 'Flea Market by Industry Leaders,' featuring items selected by professionals, as well as 'Custom & Repair Performances by Artists' and a 'Self-Repair Experience Workshop.' Visitors commented, 'I was thrilled to buy an item directly from someone I admire,' and 'I rediscovered the fun of repair,' highlighting the community experience as a major draw.
The event reframed sustainability as a 'fun, participatory experience,' offering a diverse range of content including reuse, remaking, upcycling, community, food, and music to promote a 'circular lifestyle.'
FAQ
「WWDJAPAN REUSE MARKET 2026 SPRING」はいつ、どこで開催されましたか？
2026年4月18日（土）に、東京・表参道のゴールドウイン本社で開催されました。
このイベントの来場者数は何人でしたか？
約1,800名が来場し、前回開催を上回る記録となりました。
イベント後のアンケートで、リユースへの関心はどう変化しましたか？
来場者アンケートでは、88.3%がリユースへの関心が「高まった」と回答し、前回（83.2%）を上回る結果となりました。
来場者の平均購入額はいくらでしたか？
1人あたりの平均購入額は1万5845円で、最高購入額は20万円に達しました。
このイベントはどのような目的で企画されましたか？
「捨てずに、循環させよう」をテーマに、リユース、リメイク、リペアを通じた循環型ライフスタイルを提案し、消費者が「循環の担い手」としての意識を持つ場として企画されました。