[WWDJAPAN Latest Issue] Selling Better as it Gets Hotter! Feature on 'Summer Tech' Apparel and Cosmetics [WWDJAPAN BEAUTY Supplement: Convenience Store Beauty at the Intersection of 'Emergency' and 'Preference']
The latest issue of WWDJAPAN focuses on 'Summer Tech' strategies to thrive in extreme heat, featuring Workman and Kao. The supplement covers the evolution of convenience store cosmetics into primary beauty destinations.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:10
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:53 (2h 21m after Collected)
Workman has carved out a new market for 'wearable heat shields' using functions derived from workwear. Kao's 'Biore' has evolved into a year-round brand centered on extreme heat countermeasures. We even cover weather marketing that links meteorological data to sales creation. We conduct interviews with key persons from leader companies who transformed extreme heat into a trigger for redefining product development and sales strategies, thoroughly dissecting why items 'sell in summer.'
From functional wear such as heat-shielding, cooling, and UV protection to sunscreens and cooling cosmetics, and even 'direct cooling' wear using Peltier elements, we cover 35 of the latest items across fashion and beauty.
In the mini-feature, we thoroughly analyze 'Re-conquering,' a revival plan announced by luxury giant Kering under its new CEO from Renault. As the global luxury market slows down, we explore the reconstruction measures, growth strategies, and future of notable brands.
Convenience Store Beauty 'is' Good
The separate volume 'WWDBEAUTY' features convenience store cosmetics. Convenience stores are once again increasing their presence in the beauty market. Their role as a beauty purchasing channel has changed significantly, from emergency replacements to daily use and even intentional destination shopping.
In this feature, we conduct a total coverage of the convenience store beauty market for the first time in about 10 years. We interview the three major companies—'FamilyMart,' 'Lawson,' and '7-Eleven'—to understand how each company perceives beauty trends and reflects them in product development and sales floors. Along with the evolution of product lineups, we explore the 'reasons for being chosen' by consumers.
Furthermore, we interview participating manufacturers to uncover the ripple effects and market potential brought by convenience store distribution. Please read the forefront of convenience store cosmetics in the 2026 edition.
CONTENTS
FEATURE
- New Thinking for the 'Normalized Extreme Heat' Era: Blow away the long, hot summer with 'Summer Tech'
FOCUS
- CEO passionately speaks about 'Gucci Renaissance' strategy for three and a half hours: Will it be the signal for Kering's revival? Announcing 'Re-conquering' reconstruction.
- Galeries Lafayette renovates its cosmetics floor: The full picture of a new strategy evolved into an experiential model. France's largest beauty space is born.
- WATCH REPORT 2026 VOL.1: Luxury watches evolving while facing rising costs and trade wars.
SERIES
- OVERSEAS NEWS: Summarized translated articles from US 'WWD'! Is the US 'Barneys New York' flagship store returning? Parent company ABG may be considering it, etc.
- Beauty Insight: Beauty experts develop their own theories. Vol.245 Overwhelming immersive experience created by fragrance brands (Yumiko Kizu / Beauty Journalist).
- Beauty Journalist Kaoru Saito's Opinion on the Beauty Industry: Vol.63 Why the world admires 'Koreans' themselves now. Should we also learn humbly?
- Atmos Founder Hidefumi Hommyo's 'Not' Sneaker Life: vol.179 Lessons from Manga and Mangaka.
EDITORS’ LETTER
- Spec or Story? What I noticed at a smartphone launch event (Kaname Murakami / Editor-in-Chief)
EDITORIAL NOTE
- Editor's Postscript: Delivering this week's feature—The 'New Three Sacred Treasures' of extreme heat (Yasuaki Yokoyama / Head Reporter, Ruri Niizeki / Deputy Editor-in-Chief)
FASHION&BEAUTY PATROL
- 40-something Health Geek Eri Nobuchika's days of training: 'Anti-aging' is a mixed martial art!
[Supplement] WWDJAPAN BEAUTY
FEATURE
- Convenience Store Cosmetics: To the intersection of 'Emergency' and 'Preference'
FOCUS
- Advancing to a top runner among beauty dealers using EC: What is the 'infrastructure for the salon industry' that Beauty Garage aims for?
- Ultra-premium line connected to the 'Artisanal' couture line: Maison Margiela launches a new perfume line that serves as a touchstone in two senses.
SERIES
- Interview with high-profile hair salons: The charm of 270,000 Instagram followers (Ai Ito / Stylist at 'Nate' & 'Good Thing')
- HIT RANKING: Top 5 makeup bases in March, Department store edition.
From functional wear such as heat-shielding, cooling, and UV protection to sunscreens and cooling cosmetics, and even 'direct cooling' wear using Peltier elements, we cover 35 of the latest items across fashion and beauty.
In the mini-feature, we thoroughly analyze 'Re-conquering,' a revival plan announced by luxury giant Kering under its new CEO from Renault. As the global luxury market slows down, we explore the reconstruction measures, growth strategies, and future of notable brands.
Convenience Store Beauty 'is' Good
The separate volume 'WWDBEAUTY' features convenience store cosmetics. Convenience stores are once again increasing their presence in the beauty market. Their role as a beauty purchasing channel has changed significantly, from emergency replacements to daily use and even intentional destination shopping.
In this feature, we conduct a total coverage of the convenience store beauty market for the first time in about 10 years. We interview the three major companies—'FamilyMart,' 'Lawson,' and '7-Eleven'—to understand how each company perceives beauty trends and reflects them in product development and sales floors. Along with the evolution of product lineups, we explore the 'reasons for being chosen' by consumers.
Furthermore, we interview participating manufacturers to uncover the ripple effects and market potential brought by convenience store distribution. Please read the forefront of convenience store cosmetics in the 2026 edition.
CONTENTS
FEATURE
- New Thinking for the 'Normalized Extreme Heat' Era: Blow away the long, hot summer with 'Summer Tech'
FOCUS
- CEO passionately speaks about 'Gucci Renaissance' strategy for three and a half hours: Will it be the signal for Kering's revival? Announcing 'Re-conquering' reconstruction.
- Galeries Lafayette renovates its cosmetics floor: The full picture of a new strategy evolved into an experiential model. France's largest beauty space is born.
- WATCH REPORT 2026 VOL.1: Luxury watches evolving while facing rising costs and trade wars.
SERIES
- OVERSEAS NEWS: Summarized translated articles from US 'WWD'! Is the US 'Barneys New York' flagship store returning? Parent company ABG may be considering it, etc.
- Beauty Insight: Beauty experts develop their own theories. Vol.245 Overwhelming immersive experience created by fragrance brands (Yumiko Kizu / Beauty Journalist).
- Beauty Journalist Kaoru Saito's Opinion on the Beauty Industry: Vol.63 Why the world admires 'Koreans' themselves now. Should we also learn humbly?
- Atmos Founder Hidefumi Hommyo's 'Not' Sneaker Life: vol.179 Lessons from Manga and Mangaka.
EDITORS’ LETTER
- Spec or Story? What I noticed at a smartphone launch event (Kaname Murakami / Editor-in-Chief)
EDITORIAL NOTE
- Editor's Postscript: Delivering this week's feature—The 'New Three Sacred Treasures' of extreme heat (Yasuaki Yokoyama / Head Reporter, Ruri Niizeki / Deputy Editor-in-Chief)
FASHION&BEAUTY PATROL
- 40-something Health Geek Eri Nobuchika's days of training: 'Anti-aging' is a mixed martial art!
[Supplement] WWDJAPAN BEAUTY
FEATURE
- Convenience Store Cosmetics: To the intersection of 'Emergency' and 'Preference'
FOCUS
- Advancing to a top runner among beauty dealers using EC: What is the 'infrastructure for the salon industry' that Beauty Garage aims for?
- Ultra-premium line connected to the 'Artisanal' couture line: Maison Margiela launches a new perfume line that serves as a touchstone in two senses.
SERIES
- Interview with high-profile hair salons: The charm of 270,000 Instagram followers (Ai Ito / Stylist at 'Nate' & 'Good Thing')
- HIT RANKING: Top 5 makeup bases in March, Department store edition.