Endorsed by the Ministry of the Environment! Sustainable Culture Experience Event 'WWDJAPAN REUSE MARKET 2026 SPRING' to be Held - Creating New Value by Circulating Items to the Next Person Instead of Discarding Them

Fashion & beauty industry media "WWDJAPAN" will hold a culture experience event, "WWDJAPAN REUSE MARKET 2026 SPRING," on Saturday, April 18, aimed at realizing a sustainable society.

This event, under the theme "Circulate, Don’t discard," proposes a lifestyle of connecting items you no longer use to people who need them. "WWDJAPAN" provides a venue for sustainable action where fashion lovers across generations can gather. Participants can cultivate an awareness of being a "bearer of circulation," going beyond a simple shopping experience.

"WWDJAPAN" has extensively reported on sustainability topics such as the "circular economy" and "ethical consumption." Modern society, overflowing with goods, faces multiple serious challenges, including polluting the atmosphere and oceans with massive amounts of waste, while accelerating global warming through CO2 emissions. To solve the waste problem, it is important to "circulate" rather than "discard." New value can be created by reusing or remaking items that are no longer used, instead of throwing them away as trash. Also, by separating resources for recycling, we can effectively use limited resources and significantly reduce our environmental impact. Shifting our mindset from "discard" to "circulate"—connecting things we no longer use to those who need them—is the first step toward a sustainable future.

Experience a circular system where products are passed down to the next generation through reducing apparel waste, creating long-term value, and introducing reused products.

Unique to "WWDJAPAN," creators active in the fashion industry, such as designers, stylists, models, and artists, will set up booths to sell their personal belongings and one-of-a-kind items. They will sell cherished items and unique pieces that have been dormant at home, passing the baton to the next owner. Fashion lovers across generations will gather and, through dialogue with the exhibitors, can discover the joy of finding a unique, pre-loved item with its own value. With a concept of long-wear, repair and remake experience workshops will feature repair performances and hands-on experiences by industry professionals. Artists will demonstrate special embroidery customization based on portraits for special items purchased, traditional Japanese Kintsugi, and nail art services using discarded parts.

Furthermore, at this event held together with companies that endorse the realization of a circular society, special booths by sponsoring companies will appear where visitors can learn and think through hands-on booths and service provisions.

From the perspectives of regeneration, long-term use, and resource circulation, a special one-day buy-back booth will be set up where visitors can bring in unwanted items like clothes and accessories. There will also be workshops using recycled materials for a responsible manufacturing experience, special sales of recycled products, demonstrations of clothing mechanisms by apparel professionals in development and technology, and introductions to brand-certified circulation service mechanisms that connect cherished items to the next generation. Additionally, a repair experience booth focusing on "self-repair" will be featured by Goldwin, a company whose mission is to create rich and healthy lives through manufacturing and contribute to the sustainability of the planet and society. On the day of the event, if you bring in apparel that unfortunately has a hole or tear and needs repair...