Ryusei Onishi Voted #1 Talent People Want to See in Alcohol Commercials in 2026! Kirin's 'Haregaze' Rated as Most Favorable CM
Wunderbar Inc. has announced that Ryusei Onishi of the pop group Naniwa Danshi is the number one celebrity fans wish to see in an alcohol commercial in 2026. A related survey also revealed that Kirin's 'Haregaze' commercial is currently the most well-regarded, underscoring the powerful influence of celebrity casting on a brand's image and consumer purchasing habits.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 16:30
- 🔍 Collected: March 28, 2026 at 21:59 (5h 28m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 11:46 (421h 46m after Collected)
Wunderbar Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yoshito Nagao) has announced the "Ranking of Talents Turning 25 in 2026 Who People Want to See in Alcohol Commercials" and the "Ranking of the Most Favorable Alcohol Commercials" on its media outlet, Skettt Column.
The Alcoholic Beverage Advertising Review Committee stipulates that individuals under the age of 25 should not be used as models in television commercials for alcohol.
With this in mind, from Tuesday, February 17 to Sunday, March 22, 2026, "Skettt Column" conducted a survey on celebrity appearances in alcohol commercials, targeting 1,472 consumers aged 20 and over nationwide. The survey asked, "Among the talents turning 25 in 2026, who do you look forward to seeing in an alcohol commercial in the future?"
In addition to the rankings, the report also summarizes the impact of celebrity appearances in alcohol commercials on purchasing behavior.
Article URL: http://nnskettt.com/column/alcohol-ads-2026
Ranking of Talents People Want to See in Future Alcohol Commercials
The newly published article presents a ranking from 1st to 15th place of talents turning 25 in 2026 who are anticipated to appear in future alcohol commercials.
1st Place: Ryusei Onishi (Naniwa Danshi)
Topping the list is Ryusei Onishi of Naniwa Danshi. While many opinions were from fans expressing their support, there were also comments saying they "want to see the contrast" precisely because of his strong cute image.
2nd Place: Yurina Hirate
In second place is Yurina Hirate, a former member of Keyakizaka46, now active as an actress and solo singer. Due to her mysterious image and less visible private life, some voices expressed curiosity, wondering "what she would be like when she drinks."
3rd Place: Karin Fujiyoshi (Sakurazaka46)
Ranking third is Karin Fujiyoshi of Sakurazaka46.
A distinctive feature was the high number of comments suggesting she "seems to like alcohol or would enjoy drinking it deliciously."
4th Place: Fumiya Takahashi
Securing the fourth spot is actor Fumiya Takahashi, who has appeared in various productions.
He is also known for being a fan of alcohol, with 41.8% of respondents choosing him for the reason that he "seems to like alcohol or would enjoy drinking it deliciously."
5th Place: Hikaru Morita (Sakurazaka46)
In fifth place is Hikaru Morita, the second member from Sakurazaka46 to make the list.
Similar to Ryusei Onishi in first place, comments were received expressing a desire to "see the contrast," precisely because she is not strongly associated with drinking.
The most cited reason for anticipating each talent's appearance in an alcohol commercial was "Because I support their activities, I'm a fan" (70.2%). This suggests a fan mentality at play, where they want to support the celebrity's commercial appearance as part of their fan activities.
On the other hand, a more detached opinion, "Because they would likely improve the brand image" (50.2%), was also observed.
・This survey was conducted using a multiple-choice format from a list of 34 candidate talents who will turn 25 in 2026.
Ranking of the Most Favorable Alcohol Commercials
A survey was also conducted on the most favorable alcohol commercials currently airing (as of the survey start date, February 17, 2026).
The published article ranks them from 1st to 15th and provides a detailed explanation of the appeal of each commercial.
1st Place: [Kirin] Haregaze
(Teruyoshi Uchimura, Yuki Amami, Mio Imada, Ren Meguro)
2nd Place: [Asahi] Super Dry
(Masami Nagasawa)
3rd Place: [Asahi] Maruefu
(Kyoko Yoshine, Kohei Matsushita, and others)
4th Place: [Sapporo] Kuro Label (Black Label)
(Satoshi Tsumabuki and other guests)
5th Place: [Kirin] Ichiban Shibori
(Tomoya Nakamura / Shinichi Tsutsumi, Haruka Fukuhara / Hikari Mitsushima, Marie Iitoyo / Kento Kaku)
The most common reason for choosing each commercial was "Because I like the person appearing in it" (51.1%).
Following this, "Because I like the story and image of the commercial" (40.1%) and "Because the performer's expression is favorable" (40.0%) were also frequent answers, indicating that the overall impression of a commercial is significantly influenced by the talent who appears in it.
・This ranking was conducted using a multiple-choice format from a list of 56 candidate commercials.
・The information on commercial appearances listed in the article is based on content released as of February 17, 2026, and may have changed by the time of the article's publication.
・Regarding the 2nd place [Asahi] Super Dry, Hiroshi Abe was newly added to the product's commercial on March 16, 2026. However, as this was not announced at the start of the survey period, this survey only refers to Ms. Nagasawa.
87.2% Have "Felt Like Drinking After Seeing a Commercial"
In response to the question, "Have you ever felt like drinking an alcoholic beverage after seeing a commercial?" an overwhelming 87.2% of people answered "Yes."
The most common reason for this was "Because the person in the commercial was drinking it so deliciously" at 53.3%, suggesting that the performance of the talent in the commercial influences consumers' desire to purchase.
The published article also considers how celebrity casting in alcohol commercials affects the formation of a positive attitude towards the product, and in turn, how it influences purchasing.
Survey Overview
Survey Method: Web survey
Survey Period: Tuesday, February 17, 2026 – Sunday, March 22, 2026
Survey Conductor: Wunderbar Inc.
Survey Cooperation: values LLC
Aggregation Method: Simple tabulation, cross-tabulation
Number of Valid Responses: 1472
Target Audience: Consumers aged 20 and over nationwide
What is Skettt?
"Skettt" is a service that allows the use of celebrity materials in advertising.
By digitizing celebrity promotional materials, it makes celebrity endorsements, a measure that was previously high-cost and only accessible to large corporations, widely available to regional/small-to-medium-sized enterprises and startups.
Wunderbar Inc.
Headquarters: 10F Spark SHIBUYA, 3-5 Udagawacho, Shibuya-ku, Tokyo
Representative: CEO Yoshito Nagao
Company URL: https://wunderbar.co.jp/
Inquiries Regarding This Survey
Wunderbar Inc. Public Relations
TEL: 03-6824-0597
Email: pr@wunderbar.co.jp