Announcement of Online Medical Consultation System "march" Logo Renewal and Corporate Website Renewal

Wrusty Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryo Ueda) is pleased to announce the renewal of the logo for its online medical consultation system "march," which takes responsibility for the outcomes of medical institutions, and the renewal of its corporate website.

The purpose of this renewal is to more clearly convey the value and benefits that our company provides to medical institutions, and to streamline the process from considering introduction to consultation.

Background of the Renewal

The environment surrounding medical institutions is changing, and expectations for the utilization of online medical consultation are shifting from merely "introducing it" to "patients continuing, operations running smoothly, and revenue stabilizing." Our company has provided online medical consultation not just as a mere "function," but as a foundation for creating mechanisms that make it easy for patients to continue, and for connecting to results without increasing the operational burden on medical institutions.

Furthermore, with the expansion of our business, we have been promoting contributions to medical industry challenges in various forms, including the utilization of AI, collaborations with business partners, and reforms in doctors' working styles. Our role, value, and the messages we convey have also changed.

This renewal aims to communicate these messages more clearly.

About the "march" Logo Renewal

The new logo was designed with the concept of "[Keywords symbolizing the logo: innovativeness / sense of security / sophistication / expectation / medical trust]."

Symbol Design: Fusion of Tradition and Innovation

The new symbol mark symbolizes "march"'s "data-driven strength" and "will for the future of medicine." The undulating shape in the center, considering its affinity with a form that has both front and back, creates a sense of luxury befitting a "high-end presence" by adding three-dimensionality and depth. This symbol intricately incorporates the following four meanings:

Rod of Asclepius Modernly reinterprets the symbol of medicine, ensuring professionalism and reliability.

DNA and Digital Twin Expresses the fusion of the essence of life and digital, and the consistency of managing information on "a single timeline."

Infinity (∞) Symbolizes circulating data and the infinite possibilities brought by DX (Digital Transformation).

Upward Growth Represents the role of an enabler promoting the spread of online medical consultation and the prosperity of clinics.

The logo mark incorporates the golden ratio, resulting in a visually pleasing and beautiful design based on numerical principles.

Color Strategy: From Data to Outcome Sublimation

In terms of color, it expresses "trust" and "practical benefit" that professionals are convinced of, going beyond the impression of merely a "convenient SaaS."

Blue (Deep Blue & Light Blue): Foundation of Trust and Innovation Symbolizes "reliability" and "safety," which are most important in the medical field that deals with life. Colors close to the current saturation were adopted to maintain affinity with existing products.

Yellow (Warm Yellow): Realization of Outcomes and a System with a Human Touch Expresses "concrete outcomes (sales, joy)" born from technology. While giving an intellectual impression as a cutting-edge tech tool, it also conveys warmth and practical benefits, playing a role in giving a "human touch" to an otherwise inorganic system.

The gradient transition from blue to yellow is the process itself where "cold data" is sublimated into "warm outcomes."

Intent of the Gradient: Deepening Brand Experience Considering the affinity with a form that has both front and back, a gradient is used. It creates a sense of three-dimensionality and depth as a shape, while also producing a luxurious feel.

・New logo application start date: April 1, 2026 ・Scope of application: Product screens, various materials, websites, social media, etc. (sequentially)

Future Outlook

Our company will continue to strengthen our products and support system with responsibility for outcomes, so that online medical consultation for medical institutions does not end with mere "introduction," but rather balances patient continuity and operational stability, serving as a foundation to advance the experience of medical care provision.

Furthermore, we will contribute to solving challenges in the medical industry through various approaches, not limited to online medical consultation, such as AI utilization, collaborations with business partners, and reforms in doctors' working styles.

Main Improvements to the Corporate Website

1) Detailed recruitment information ・Added detailed pages on corporate culture to more clearly present content related to "working environment" and "career paths" sought by job seekers. 2) Visualization of service development, vision, and mission ・In addition to explaining individual service functions, we illustrate how each service relates to each other and what major problems they collectively aim to solve. 3) Improved mobile viewing and accessibility ・Improved readability of necessary information, organized UI ・[Insert page speed improvement and form improvement if applicable]

About the Online Medical Consultation System "march"

march is an online medical consultation and patient acquisition operation SaaS for medical institutions. It goes beyond providing just an online consultation system, designing an end-to-end process from LINE reservation guidance, medical questionnaire, consultation, payment, to delivery, and accompanies medical sites until they achieve "results." URL: https://march-cos.com/

Company Profile

Wrusty Co., Ltd., under the mission of "A world where life expectancy, health, and abilities can be chosen," develops and deploys the online medical consultation system "march," provides self-developed apps/services, and offers IT consulting, engineering incubation support, DX support, and marketing support.

Trade Name: Wrusty Co., Ltd. URL: https://wrusty.co/ Established: November 2017 Headquarters: SOLIX SHIBUYA 6F, 3-6-15 Shibuya, Shibuya-ku, Tokyo Representative Director: Ryo Ueda

[Contact for inquiries regarding this matter]

Wrusty Co., Ltd. Department in charge: Marketing Department, PR Team Contact person: Hara Phone number: 03-6824-6845 Email: pr@wrusty.co