Towards a Future Where People Worldwide Make Wagashi at Home and Enjoy Japanese Culture
The Japan Wagashi Overseas Promotion Association has endorsed 'April Dream,' aiming for a future where people worldwide make wagashi at home and enjoy Japanese culture. They promote wagashi internationally through hands-on wagashi making experiences for foreigners and training bilingual instructors to teach wagashi in English.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 02:47 (496h 31m after Collected)
Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of the "Japan Wagashi Overseas Promotion Association."
### Making Wagashi a More Accessible Presence
The Japan Wagashi Overseas Promotion Association engages in activities to convey Japanese culture to foreigners visiting Japan through wagashi making experiences. (Experience Website: https://www.simplyoishii.com/)
### Towards a World Where Japanese Culture is Conveyed with Every Bite
Wagashi is beautiful, delicate, and reflects the four seasons. However, its charm has only reached a part of the world.
We aim to expand wagashi from a "culture to observe" to a "culture to create, experience, and share."
We wish to realize a future where people worldwide make wagashi at home and connect with the Japanese seasons and aesthetics behind them.
Currently, global awareness of wagashi is not yet high compared to Western confectionery. Also, it is often perceived as something special made only by artisans.
However, in reality, wagashi can be easily made at home with few ingredients, and many varieties do not use animal products or wheat flour, making them healthy and gluten-free, and enjoyable regardless of religion.
Wagashi holds the potential not only for beauty but also as a food culture that everyone can enjoy.
Through recipes that can be replicated at home, the Japan Wagashi Overseas Promotion Association shares wagashi in a way that anyone can easily enjoy. In the process, they offer experiences where people can learn about seasons, events, and traditional Japanese values.
Popular mochi dessert making experience overseas
### Fostering Talent to Convey to the World
The Japan Wagashi Overseas Promotion Association is also focusing on fostering talent who can communicate wagashi in English.
To date, they have provided know-how on teaching wagashi in English to women with overseas experience or English proficiency, and individuals interested in international communication.
As a result, many bilingual instructors are now active in a wide range of settings, including experiences for inbound tourists, large-scale corporate events, and workshops at international schools.
### Making Wagashi a More Accessible Presence
The Japan Wagashi Overseas Promotion Association engages in activities to convey Japanese culture to foreigners visiting Japan through wagashi making experiences. (Experience Website: https://www.simplyoishii.com/)
### Towards a World Where Japanese Culture is Conveyed with Every Bite
Wagashi is beautiful, delicate, and reflects the four seasons. However, its charm has only reached a part of the world.
We aim to expand wagashi from a "culture to observe" to a "culture to create, experience, and share."
We wish to realize a future where people worldwide make wagashi at home and connect with the Japanese seasons and aesthetics behind them.
Currently, global awareness of wagashi is not yet high compared to Western confectionery. Also, it is often perceived as something special made only by artisans.
However, in reality, wagashi can be easily made at home with few ingredients, and many varieties do not use animal products or wheat flour, making them healthy and gluten-free, and enjoyable regardless of religion.
Wagashi holds the potential not only for beauty but also as a food culture that everyone can enjoy.
Through recipes that can be replicated at home, the Japan Wagashi Overseas Promotion Association shares wagashi in a way that anyone can easily enjoy. In the process, they offer experiences where people can learn about seasons, events, and traditional Japanese values.
Popular mochi dessert making experience overseas
### Fostering Talent to Convey to the World
The Japan Wagashi Overseas Promotion Association is also focusing on fostering talent who can communicate wagashi in English.
To date, they have provided know-how on teaching wagashi in English to women with overseas experience or English proficiency, and individuals interested in international communication.
As a result, many bilingual instructors are now active in a wide range of settings, including experiences for inbound tourists, large-scale corporate events, and workshops at international schools.