WOW WORLD's Web Survey Creation System 'WEBCAS formulator' Integrates with SB Gift's 'Web Campaign System (Instant Win Function)'

WOW WORLD Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Kazuo Mino; hereinafter 'the Company'), which supports the improvement of CX (Customer Experience) for companies and organizations through the development and provision of SaaS, announces the start of a system integration between the 'Web Campaign System (Instant Win Function)' provided by SB Gift Co., Ltd. (Tokyo Office: Minato-ku, Tokyo; President and CEO: Kiyotaka Yamato; hereinafter 'SB Gift') and the Company's web survey creation system 'WEBCAS formulator'. ■ About the Integration of 'WEBCAS formulator' and SB Gift's 'Web Campaign System' In recent years, as customer needs have become more diverse, the importance of market research to deepen customer understanding and survey campaigns to improve loyalty has increased. To enhance the effectiveness of surveys, improving the quality and quantity of responses is essential, but in today's information-saturated environment, collecting a sufficient number of responses is difficult, and many companies face this challenge. As a solution, incentive measures such as digital gifts are widely recognized. In particular, 'Instant Win' campaigns, where winners are immediately determined, have the advantage of lowering the barrier to response while providing users with an enjoyable experience. The 'WEBCAS formulator' provided by the Company is a system that allows anyone to easily create web surveys and web forms as they envision. It is equipped with various functions such as branching survey functions and real-time aggregation functions, and has been adopted by many security-conscious companies and government agencies. On the other hand, SB Gift's 'Web Campaign System' is a service that enables various web campaigns, including instant wins. It has a mechanism to prevent duplicate entries, and campaigns can be started in as little as three weeks with the standard menu. Through this integration, client companies can seamlessly execute everything from conducting survey campaigns to lottery and digital gift distribution, enabling improvements in response rates and customer satisfaction, as well as significant reductions in campaign operational workload. Companies distribute campaign URLs via email, SMS, or other media. When a user accesses the URL, an authentication screen (selectable from serial ID input, LINE login, LINE friend addition, etc.) provided by SB Gift's system is displayed. After authentication, the user is redirected to the campaign top page, where they can click the 'Answer Survey' button to respond to a survey created with 'WEBCAS formulator'. Upon completing the survey, an instant win (immediate lottery) is executed, and the win/loss page is displayed. Winners receive a digital gift immediately on the screen. For example, it can be used in various scenarios such as: ・Promoting participation in survey campaigns and customer satisfaction surveys ・Promoting membership registration and email newsletter registration ・Attracting visitors to booths at exhibitions and events The Company will continue to support effective communication activities for its client companies through the provision of the WEBCAS series and integration with marketing services that enhance customer experience value. ■ About the Instant Win Function 'Web Campaign System' This is a campaign platform provided by SB Gift Co., Ltd. that enables instant lottery and gift distribution. It can be introduced at low cost and with short lead times, reducing the burden of specialized knowledge and personal information management while allowing easy campaign operation. Details: https://www.softbankgift.co.jp/service/webcampaignsystem ■ About the Survey/Form Creation System 'WEBCAS formulator' https://www.webcas.jp/formulator/ 'WEBCAS formulator' is a system that allows easy creation of web surveys, event registration forms, campaign application forms, inquiry forms, etc., without technical knowledge. Collected information is stored in a secure database under high-level security and can be aggregated and analyzed in real-time. It supports web forms for PCs as well as smartphones and tablets. It is possible to create various surveys and forms, such as login-restricted surveys, surveys with branching questions based on answers, and matrix surveys. ■ About SB Gift Co., Ltd. SB Gift Co., Ltd. provides digital gift services, including 'Pochitto Gift' which allows easy gift-giving via email or LINE, 'Regional Revitalization Coupons' that contribute to regional revitalization, and web campaign systems. Leveraging extensive implementation experience and know-how, the company develops solutions that meet the diverse needs of its customers. Trade Name: SB Gift Co., Ltd. Representative: President and CEO Kiyotaka Yamato Location: Fukuoka Office: 2-2-2 Jigyohama, Chuo-ku, Fukuoka City, Fukuoka 810-8660 　　　　Tokyo Office: Shimbun Square Building 2F, 5-14-10 Shimbashi, Minato-ku, Tokyo 105-0004 Established: September 2006 Capital: 35 million yen Business: Provision of digital gift services and O2O solutions URL: https://www.softbankgift.co.jp/ ■ About WOW WORLD Co., Ltd. WOW WORLD supports companies in solving challenges in marketing activities and customer success through the planning, development, and sales of the communication system 'WEBCAS' centered on email distribution and form creation, and the engagement solution 'WOW engage'. Main Business: ・Development and sales of the 'WEBCAS' series of communication systems ・Development and sales of the engagement solution 'WOW engage' ・Consulting and production of email content and web surveys Established: April 1995 Head Office: 7-20-9 Nishigotanda, Shinagawa-ku, Tokyo Representative: President and CEO Kazuo Mino Capital: 100 million yen URL: https://www.wow-world.co.jp