Tsubakimoto Chain Supports 6 Languages on Its Industrial Machinery Product Site with WOVN.io
Wovn Technologies' 'WOVN.io' has been introduced to Tsubakimoto Chain's product site, enabling rapid, AI-driven 6-language translation for 5,000 pages to strengthen global marketing.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 19:00
- 🔍 Collected: April 9, 2026 at 10:31
- 🤖 AI Analyzed: April 18, 2026 at 18:31 (224h 0m after Collected)
The website localization AI solution 'WOVN.io' provided by Wovn Technologies Inc. (hereinafter WOVN) has been introduced to the 'Industrial Machinery Product Information Site' of Tsubakimoto Chain Co. (Headquarters: Osaka City, Osaka Prefecture; President: Takatoshi Kimura; hereinafter Tsubakimoto Chain). This enables delivering product specs and features for 500 series and up to 5,000 pages accurately and speedily in local languages to engineers and machine designers worldwide. Moving forward, they will further strengthen the creation of customer touchpoints in overseas markets.
### Tsubakimoto Chain supports all industries worldwide. Focusing on disseminating information on the product site to enhance overseas promotion and expand awareness
Tsubakimoto Chain has evolved around 'motion' technology in manufacturing since its founding in 1917. Currently, in addition to its power transmission, mobility, and material handling businesses, it actively takes on the challenge of creating new businesses. Its technology is utilized in a wide range of industries, including its world-leading industrial steel chains and automotive engine timing chain systems.
The company operates bases in 28 countries and regions worldwide and is expanding its business in overseas markets, which account for approximately 70% of its overseas sales ratio. Particularly in the Power Transmission Division, there was a demand for enhanced sales promotion in Europe, the Americas, India, Southeast Asia, and other regions. However, while brand awareness is high domestically, expanding awareness in overseas markets remained a challenge.
On the company's industrial machinery product information site, in addition to value-adds such as 'productivity improvement' and 'environmental impact reduction,' it provides accurate information including the latest CAD data and product specifications to engineers and machine designers worldwide. To create touchpoints with customers involved in product selection and to quickly and accurately deliver a wide range of product information in overseas markets, the company decided to position its product site as an important marketing channel and strengthen its information dissemination.
### Eliminating individual dependency, rapidly disseminating 500 series and 5,000 pages of product information in multiple languages
In strengthening information dissemination to overseas markets, multilingual support was a critical theme. Previously, English and Simplified Chinese were supported, but industrial machinery products involve many specialized terms, and limited internal staff with technical knowledge had to handle translation duties concurrently, making the operational dependency on specific individuals a challenge.
Furthermore, the company's product lineup extends to 500 types just in series numbers, with a massive number of combinations when customization is included. While the product pages scale up to 5,000 pages, the need for languages other than English and Simplified Chinese has grown rapidly, meaning manual translation operations had reached their limits regarding the speed of information updates and the expansion of supported languages.
Moreover, accurate understanding of specs and functions is the key to winning orders for industrial machinery products. In overseas markets, providing a wide range of accurate product information in local languages directly links to improving customer experience and SEO measures. Against this background, a fundamental review of the multilingual information dissemination system was required.
Therefore, to efficiently promote multilingual deployment tailored to the needs of each region and aim for maximizing sales from overseas...
### Tsubakimoto Chain supports all industries worldwide. Focusing on disseminating information on the product site to enhance overseas promotion and expand awareness
Tsubakimoto Chain has evolved around 'motion' technology in manufacturing since its founding in 1917. Currently, in addition to its power transmission, mobility, and material handling businesses, it actively takes on the challenge of creating new businesses. Its technology is utilized in a wide range of industries, including its world-leading industrial steel chains and automotive engine timing chain systems.
The company operates bases in 28 countries and regions worldwide and is expanding its business in overseas markets, which account for approximately 70% of its overseas sales ratio. Particularly in the Power Transmission Division, there was a demand for enhanced sales promotion in Europe, the Americas, India, Southeast Asia, and other regions. However, while brand awareness is high domestically, expanding awareness in overseas markets remained a challenge.
On the company's industrial machinery product information site, in addition to value-adds such as 'productivity improvement' and 'environmental impact reduction,' it provides accurate information including the latest CAD data and product specifications to engineers and machine designers worldwide. To create touchpoints with customers involved in product selection and to quickly and accurately deliver a wide range of product information in overseas markets, the company decided to position its product site as an important marketing channel and strengthen its information dissemination.
### Eliminating individual dependency, rapidly disseminating 500 series and 5,000 pages of product information in multiple languages
In strengthening information dissemination to overseas markets, multilingual support was a critical theme. Previously, English and Simplified Chinese were supported, but industrial machinery products involve many specialized terms, and limited internal staff with technical knowledge had to handle translation duties concurrently, making the operational dependency on specific individuals a challenge.
Furthermore, the company's product lineup extends to 500 types just in series numbers, with a massive number of combinations when customization is included. While the product pages scale up to 5,000 pages, the need for languages other than English and Simplified Chinese has grown rapidly, meaning manual translation operations had reached their limits regarding the speed of information updates and the expansion of supported languages.
Moreover, accurate understanding of specs and functions is the key to winning orders for industrial machinery products. In overseas markets, providing a wide range of accurate product information in local languages directly links to improving customer experience and SEO measures. Against this background, a fundamental review of the multilingual information dissemination system was required.
Therefore, to efficiently promote multilingual deployment tailored to the needs of each region and aim for maximizing sales from overseas...