Only appears on "Parasol Weather" days over 30°C, Masataka Kubota's special visuals for men's parasol brand Wpc. IZA launch outdoor campaign to make people want to use parasols

World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka; President and CEO: Tomoo Tomita) will launch an "temperature-linked" outdoor digital signage campaign, which will only be displayed on sunny or cloudy days when the temperature exceeds 30°C, and visual displays within Tokyo Metro stations for its men's sun and rain parasol brand "Wpc. IZA".

On the outdoor digital signage, visuals of brand ambassador Masataka Kubota will be displayed to coincide with hot days of 30°C or higher. Through questions that seem to speak to the viewer, the campaign aims to remind people of the option of using a parasol in today's increasingly hot outdoor scenarios. Furthermore, within Tokyo Metro stations, leveraging the high foot traffic, the campaign will promote the comfort of parasols for those who have just experienced the outdoor heat or are about to head out into strong sunlight.

Appears when temperature is 30°C or higher! About the Outdoor Digital Signage

In recent years, with the increase in extremely hot days, the importance of heat countermeasures when going out has been growing.

This initiative involves deploying outdoor digital signage where visuals are displayed in conjunction with the temperature.

On days when the temperature exceeds 30°C, visuals of brand ambassador Masataka Kubota will appear throughout the city.

There, you will find questions that seem to speak to the viewer.

The contrast between the intense heat felt the moment you step outside and the visuals that evoke a sense of coolness will create an opportunity to realize the comfort of having a parasol.

Display Locations

Multiple locations in Tokyo and Osaka

Display Period

July 1, 2026 (Wed) - July 31, 2026 (Fri) *Due to temperature linkage, display will vary based on daily weather conditions.

About Visual Displays within Tokyo Metro Stations

Within Tokyo Metro stations, in an environment where commuters and others pass through, we aim to create opportunities to realize the necessity of parasols both when heading outside and when returning from the hot outdoors.

By naturally catching the eye within the daily commute routes of station premises, we aim to establish the choice of carrying a parasol as part of everyday life.

Stations Displayed

15 stations in total Omotesando Station, Ueno Station, Nihonbashi Station, Shimbashi Station, Akasaka-mitsuke Station, Ikebukuro Station, Otemachi Station, Shinjuku-sanchome Station, Shinjuku Station, Roppongi Station, Yurakucho Station, Aoyama-itchome Station, Yotsuya Station, Ginza Station, Meiji-jingumae〈Harajuku〉Station

Display Period

June 29, 2026 (Mon) - July 5, 2026 (Sun) *Please refrain from inquiring with station staff.

About Wpc. IZA

▼Brand Concept

Pioneering a new form of umbrella.

The thought put into the brand name IZA. It originates from the word "Iza!" that samurai release when they decide to start something. The act of men "making carrying an umbrella a habit." For us, this is a challenge. Similarly, we imagine that men who carry this umbrella today are those who are taking a step forward to start something.

Now. Iza! Forge ahead with today.

▼The Spread of "Wpc. IZA"

The men's parasol brand "Wpc. IZA" has steadily increased its sales since its launch in March 2021, surpassing a cumulative total of 2.8 million units sold as of the end of May 2026. Due to the recent extreme heat, parasols are not only for beauty purposes but are also becoming popular among men as items for heatstroke prevention and protection from the heat. Amidst these changes, "Wpc. IZA" has expanded opportunities for men to incorporate parasols into their daily lives. Moving forward, Wpc. IZA will continue to propose a lifestyle with parasols to help men spend their summers comfortably.

Wpc. IZA's High-Performance Specs

About Wpc. IZA Sales

▼Wpc. Official Online Shop

Wpc. ONLINE STORE

Rakuten Ichiba Store Wpc./KiU OFFICIAL SHOP

ZOZOTOWN Store Wpc./KiU

Wpc. Yahoo! Store

Amazon Wpc.

Marui Web Channel Wpc.

▼Direct Stores

Wpc. Shinsaibashi PARCO Store

1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka 542-0085 Shinsaibashi PARCO 5F

Wpc. LUCUA 1100 Store

3-1-3 Umeda, Kita-ku, Osaka 530-8558 LUCUA 1100 7F

Wpc. Echika fit Ginza Store

4-1-2 Ginza, Chuo-ku, Tokyo 104-0061

Wpc. TAKASHIMAYA GATE TOWER MALL Store

1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi 450-0002 TAKASHIMAYA GATE TOWER MALL 5F

World Party Co., Ltd.

Head Office Location: 1-2-9 Abiko, Sumiyoshi-ku, Osaka 558-0014

Phone Number: 06-6693-2065

President and CEO: Tomoo Tomita

Established: September 1985

Business Activities: Planning, manufacturing, and wholesale of rain goods

Brands Handled: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. / Wpc. classic / Wpc. Patterns / UVO / go-koh / KiU / VEER / L.o.F. design / GUERRILLA by KiU

Wpc.

X

Instagram

TikTok

Wpc. IZA

X

Instagram

Direct Stores

Wpc. FLAGSHIP SHOP X

Wpc. Shinsaibashi PARCO Store Instagram

Wpc. LUCUA 1100 Store Instagram

Wpc. Echika fit Ginza Store Instagram