Hats Aren't Enough? KiU's Serious Gear for Festivals, Camping, and Sports Events This Summer

Full Protection Hat with approximately 14°C heat-blocking performance (※Measurement result of fabric in contact with head under test conditions, black color)

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KiU (Kiu), an outdoor activity brand launched by World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka City; President & CEO: Tomita Tomoo), introduces serious protection gear focused on heatstroke and UV protection to make summer outdoor time more enjoyable.

In recent years, due to intense UV rays and extreme heat, the importance of heat protection—alongside sun protection—has increased during long outdoor activities such as festivals, camping, travel, and sports events.

This summer, KiU is focusing on the 'Full Protection Hat,' which widely covers the face, neck, and mouth. It incorporates thoughtful features like UV protection, heat-blocking properties, and contact-cooling functionality to make summer outdoor environments more comfortable.

Are You Safe? Commonly Overlooked Summer Protection Points

- Wear a hat but don't cover the neck

- Rely solely on sunscreen

- Spend long hours outdoors

- Prioritize UV protection over heat protection

- Often stay in areas with little shade

If any of these apply, your protection may be insufficient.

Areas like the neck, face, and around the mouth are particularly prone to sun and heat exposure, yet protection for these areas is often delayed or neglected.

During summer outdoor activities, it's important to pay attention not only to UV rays but also to the burden caused by heat.

UV Protection Alone Isn't Enough for Comfort!

Sunscreen and hats are essential preparations for a comfortable summer.

However, in today's extreme heat conditions, blocking UV rays alone is not sufficient.

During long outdoor stays, it's also crucial to address the impact of intense sunlight and resulting discomfort.

Therefore, KiU has focused on a new concept of protection: gear that combines UV and heat protection to make the entire outdoor experience more comfortable.

- Full Protection Solar Shield Hat: Protects Face, Neck, and Mouth

Product Name: Full Protection Solar Shield Hat (K516)

Price: ¥5,500 (tax included)

Colors: Black / Khaki / Beige

The Full Protection Solar Shield Hat features a front sunshade that covers not only the face but also the neck and mouth—making it a top recommendation from KiU this summer.

The sunshade uses contact-cooling fabric, ensuring comfortable wear even in hot weather. Additionally, a ventilation opening at the mouth area allows easy drinking while the hat is worn.

These details are carefully designed with long outdoor use in mind. Combined with over 95% UV cut rate and water-repellent/waterproof functions, it adapts well to summer's unpredictable weather.

- Approximately 14°C Heat-Blocking Performance (※)

The Full Protection Hat incorporates heat-blocking technology in the fabric that contacts the head.

Under test conditions, a temperature difference of approximately 14°C was measured in the target fabric (black).

During summer outdoor activities, preventing heat buildup in the head is as important as UV protection for comfort. With broad coverage for the neck and face, combined with heat-blocking and contact-cooling functions, the hat is designed for maximum comfort in hot outdoor environments.

K516_Black K516_Khaki K516_Beige

- Summer Protection Gear to Use Together

Product Name: All-Weather Umbrella – Compact Type (K512)

Price: ¥5,390 (tax included)

Colors: Off-White / Black / Silver

- UV cut rate 100%, UPF50+, with heat-blocking function—ideal for both sun and rain.

- Achieves water resistance of 10,000mmH2O, suitable even under strong sunlight.

K512_Off-White K512_Black K512_Silver

Product Name: KiU UV Cut Arm Cover (K550)

Price: ¥3,190 (tax included)

Colors: Black / Khaki / Light Gray

- Over 97% UV cut rate, UPF50+, with moisture-wicking and contact-cooling functions.

- Thumb hole design ensures full coverage up to the back of the hand, supporting comfortable summer outings.

K550_Black K550_Khaki K550_LightGray

In summer outdoor environments, heat protection is just as important as UV protection.

KiU will continue to pursue functional designs that make outdoor time more enjoyable, offering season- and weather-appropriate items.

- Where to Buy

- KiU Official Online Shop: https://kiu-online.jp/collections/uv_protection

- Rakuten Market Store KiU: https://item.rakuten.co.jp/wpc-worldparty/c/0000002552/

- ZOZOTOWN Store KiU: https://zozo.jp/search/?p_tpcsid=2569404

- Amazon KiU: https://www.amazon.co.jp/stores/page/8CF3A153-DD1B-4047-BAEF-46C61AC9E5FB/search?ingress=0&visitId=bf9a921c-0f78-4ca2-a23a-81d58620067b&terms=UV%E3%82%AB%E3%83%83%E3%83%88

- andST: https://www.dot-st.com/kiu/disp/itemlist/?dispNo=002001029

Offline Stores

- Nationwide KiU Retailers:

Murasaki Sports / Mega Sports / Nouvei (Collectors) / One's Terrace / Himalaya Sports /

Maisonnettes Hands (limited until end of July) / Hamp Tea / OUTDOORPRODUCTS / GreenParks / Others

- KiU Pop-up In-Store Shops:

AEON Bivre Shinyurigaoka / AEON Kyushu Kagoshima Bay / AEON Hokkaido Hassamu

※For in-store availability and stock, please contact each store directly.

【About KiU】

KiU is an outdoor activity brand that believes in enjoying the moment, no matter the weather.

We offer a wide range of products including ponchos, umbrellas, body bags, backpacks, and outdoor gear—combining affordable pricing with stylish designs and high functionality that 'reaches the itchy spots.' With the keyword 'Every step outside is an adventure,' we aim to turn everyday outings into joyful experiences.

KiU Official Instagram @kiu.worldparty

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