Wpc. IZA, a men's parasol brand with over 2.25 million units sold, launches the 'COOL & COMPACT' model—the coolest parasol in Wpc. history with the No. 1 heat-shielding performance.

World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka; President: Tomoo Tomita) will launch 'COOL & COMPACT,' a new model of its men's sun-and-rain umbrella 'Wpc. IZA,' featuring the highest heat-shielding grade 'S65+.' Pre-sales will begin on April 1, 2026 (Wed) at Wpc. direct stores, the Wpc. ONLINE STORE, Hands, and Loft, with a general release scheduled for July. This product uses a special coating that thoroughly blocks light, UV rays, rain, and heat. With the highest heat-shielding performance in Wpc. history, 'S65+,' it achieves a surface temperature reduction of approximately 22.2°C on the top of the head compared to when not in use, supporting heat reduction during extreme heat. In recent years, the men's parasol market has expanded rapidly. With extreme heat and strong sunlight, more men are adopting parasols as part of their grooming and fashion. Since its launch in 2021, Wpc. IZA has led the market, growing from 50,000 units annually to 1 million units in five years, with cumulative sales exceeding 2.25 million units. To meet the growing demand for 'cool' and 'high-heat-shielding' parasols, Wpc. IZA developed 'COOL & COMPACT.' It features a compact design for easy carrying and is a reliable item for any scene, whether for commuting or outings. The model also features a blue line symbolizing its high heat-shielding performance, adding a stylish touch. The product is priced at 5,280 yen (tax included), with a diameter of 96cm and a weight of approximately 280g.