Series Cumulative Sales Exceed 2.25 Million Units*1! Men's Parasol Brand 'Wpc. IZA' Boasts No.1 Heat Shielding Performance*2! Wpc.'s Coolest Parasol Ever. New Model 'COOL & COMPACT' is Born.
World Party Co., Ltd. announced the launch of the 'COOL & COMPACT', a new model of its men's parasol brand 'Wpc. IZA', featuring the highest heat-shielding grade 'S65+'. Pre-sales begin on April 1, 2026, offering unprecedented coolness by reducing head surface temperature by about 22.2°C.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:34 (497h 18m after Collected)
The men's sun and rain umbrella 'Wpc. IZA', developed by World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka City; Representative Director and President: Tomio Tomita), will launch a new model, 'COOL & COMPACT', featuring the highest grade heat-shielding rate 'S65+'*3 fabric in addition to conventional functions. Pre-sales will begin on Wednesday, April 1, 2026, at Wpc. direct stores, the Wpc. ONLINE STORE, Hands, and Loft. General sales are scheduled to start in July*4.
This product adopts a special coating that thoroughly cuts off heat as well as light, UV rays, and rain. With Wpc.'s highest ever heat-shielding performance 'S65+'*3, it achieves a surface temperature difference at the top of the head of approximately 22.2°C*5 compared to when not in use. It supports the mitigation of heat during intense summer days.
*1 As of the end of February 2026
*2 Among Wpc. parasol products
*3 The stated values are measured on the fabric state and are the results for the off-white color. They do not represent the performance of the product body itself.
Also, areas with embroidery or sewing applied to the fabric are excluded.
*4 Start dates may vary by store depending on stock availability.
*5 Surface temperature at the top of the head Environment: Room temperature 25°C × 60%RH Irradiation intensity: Approx. 800W/m2 (intensity similar to JIS L 1951 heat shielding test)
Irradiation time: 20 minutes Irradiation distance: Approx. 1.5m Test sample: 100% polyester fabric (off-white color) / Back side black PU coating
Subject: Female in her 20s, height 150cm, weight 50kg The heat-shielding effect varies depending on the product type and environmental conditions, and perceived feeling differs from person to person.
The Birth of Wpc.'s Highest Heat Shielding Performance Model Ever
In recent years, the men's parasol market has expanded rapidly. Against the backdrop of intense heat and strong sunlight, an increasing number of men are incorporating parasols as part of grooming and fashion, and the demand for men's parasols is growing year by year.
Wpc. IZA has been leading the men's parasol market since its launch in 2021. Annual sales have grown from 50,000 units at launch to a scale of 1 million units, about 20 times more over five years, and the series cumulative total has now exceeded approximately 2.25 million units*1. It has gathered widespread support through a broad lineup that captures men's needs.
Due to such changes in the market environment and the situation where measures against heat when going out have become more essential than ever in recent years, there have been more requests than before for 'cool parasols' and 'parasols with high heat shielding performance'. To continue meeting these expectations, Wpc. IZA, the pioneer of men's parasols, pursued further comfort and developed the new model 'COOL & COMPACT'.
The new model 'COOL & COMPACT' adopts fabric with the highest heat-shielding grade S65+*3. Even under direct sunlight, it reduces the surface temperature at the top of the head by approximately 22.2°C*5, “
This product adopts a special coating that thoroughly cuts off heat as well as light, UV rays, and rain. With Wpc.'s highest ever heat-shielding performance 'S65+'*3, it achieves a surface temperature difference at the top of the head of approximately 22.2°C*5 compared to when not in use. It supports the mitigation of heat during intense summer days.
*1 As of the end of February 2026
*2 Among Wpc. parasol products
*3 The stated values are measured on the fabric state and are the results for the off-white color. They do not represent the performance of the product body itself.
Also, areas with embroidery or sewing applied to the fabric are excluded.
*4 Start dates may vary by store depending on stock availability.
*5 Surface temperature at the top of the head Environment: Room temperature 25°C × 60%RH Irradiation intensity: Approx. 800W/m2 (intensity similar to JIS L 1951 heat shielding test)
Irradiation time: 20 minutes Irradiation distance: Approx. 1.5m Test sample: 100% polyester fabric (off-white color) / Back side black PU coating
Subject: Female in her 20s, height 150cm, weight 50kg The heat-shielding effect varies depending on the product type and environmental conditions, and perceived feeling differs from person to person.
The Birth of Wpc.'s Highest Heat Shielding Performance Model Ever
In recent years, the men's parasol market has expanded rapidly. Against the backdrop of intense heat and strong sunlight, an increasing number of men are incorporating parasols as part of grooming and fashion, and the demand for men's parasols is growing year by year.
Wpc. IZA has been leading the men's parasol market since its launch in 2021. Annual sales have grown from 50,000 units at launch to a scale of 1 million units, about 20 times more over five years, and the series cumulative total has now exceeded approximately 2.25 million units*1. It has gathered widespread support through a broad lineup that captures men's needs.
Due to such changes in the market environment and the situation where measures against heat when going out have become more essential than ever in recent years, there have been more requests than before for 'cool parasols' and 'parasols with high heat shielding performance'. To continue meeting these expectations, Wpc. IZA, the pioneer of men's parasols, pursued further comfort and developed the new model 'COOL & COMPACT'.
The new model 'COOL & COMPACT' adopts fabric with the highest heat-shielding grade S65+*3. Even under direct sunlight, it reduces the surface temperature at the top of the head by approximately 22.2°C*5, “