Freshly Ground Matcha Espresso, Italian Bar Style: CUZEN MATCHA and Segafredo Collaborate

World Matcha Inc., the company behind CUZEN MATCHA (pronounced "Ku-zen Matcha")—a brand dedicated to delivering freshly ground, organic, Japanese-grown matcha worldwide—announces a collaboration with Segafredo Zanetti Japan Co., Ltd. Starting June 29, 2026, three locations—Hiroo, Shinjuku 3-chome, and SIT Global Caffe—will introduce a new lineup of matcha beverages crafted in the authentic Italian bar tradition using CUZEN MATCHA.

Collaboration Background: Delivering the True Essence of Ingredients

CUZEN MATCHA developed the world’s first matcha machine that technologically replicates the traditional process of stone-grinding matcha and whisking it with a bamboo chasen. By freshly grinding certified organic, domestically grown Japanese tea leaves on-site for every serving, the brand delivers vibrant color, rich aroma, and the authentic umami flavor of matcha.

Segafredo, since its entry into Japan in 1998, has operated as an Italian bar with espresso at its core. Beverages such as caffe latte, cappuccino, and americano are all built upon espresso, reflecting Segafredo’s unwavering commitment to quality in every cup.

This collaboration unites both brands’ shared philosophy of honoring the true taste of ingredients. At the three Segafredo locations, matcha machines and tea leaves from CUZEN MATCHA will be used to serve matcha espresso—free of additives and sweeteners—offering a uniquely Segafredo-style beverage experience.

New Menu Overview

New matcha-based beverages at Segafredo Zanetti Espresso / Segafredo Caffe featuring CUZEN MATCHA

▪️ Matcha Beverage Sales Details

Sales Period

June 29, 2026 (Mon) onward

Sales Locations / Business Hours

• Hiroo Store: 7:00–22:30 (daily)

• Shinjuku 3-chome Store: 8:00–22:00 (weekdays), 9:00–22:00 (weekends and holidays)

• SIT Global Caffe: 8:00–19:00 (weekdays), 8:00–19:00 (Sat), 8:00–18:00 (Sun and holidays)

▪️ About World Matcha Inc.

CUZEN MATCHA is a matcha brand founded by entrepreneurs with a background in Japanese tea beverage development, driven by the vision of sharing even more delicious tea with the world.

Launched in October 2020 in California, USA, it was reintroduced to Japan in July 2021 through reverse importation. The brand pioneered the world’s first matcha machine that replicates the traditional stone-grinding and hand-whisking process through technology, making the fresh aroma and flavor of matcha easily accessible to everyone.

As of May 2026, over 11,000 CUZEN MATCHA machines have been shipped globally, with more than 100,000 cups of matcha enjoyed monthly in homes, cafes, hotels, and offices worldwide. Using domestically grown organic tea leaves, CUZEN MATCHA works alongside Japanese tea farmers to promote a sustainable, environmentally conscious tea culture.

Company Name: World Matcha Inc.

Address: 3-1-19 Higashiyama, Meguro-ku, Tokyo 153-0043, Japan

Established: February 19, 2019

CEO: Eijiro Tsukada

Official Website: https://cuzenmatcha.com/ja-jp

Company Timeline

2019 Jan: World Matcha Inc. established

2019 Feb: World Matcha Inc. (Japan) established

2020 Jan: Awarded "CES 2020 Innovation Awards Honoree"

2020 Jun: Won "San Francisco Design Week Awards 2020 Future of Foods"

2020 Aug: Selected for "Dezeen Awards 2020 Design Longlist"

2020 Oct: Launched CUZEN MATCHA sales across the United States

2020 Nov: Named "TIME's Best Inventions of 2020"

2021 Mar: Won "Esquire Home Design Awards 2021"

2021 Apr: Won "iF DESIGN AWARD 2021"

2021 Jul: Launched matcha machine sales in Japan

2021 Oct: Awarded "Good Design Award 2021"

2023 Oct: Won "A Good Housekeeping 2023 Coffee and Tea Awards"

2024 Feb: Received Second Place in Project Category at Cabinet Office Cool Japan Strategy "CJPF Award 2024"

2026 Feb: Won "iF DESIGN AWARD 2026" (for Matcha Machine Pro)

2026 Jun: Won "San Francisco Design Week Awards 2026 Future of Foods" (for Matcha Machine Pro)

▪️ About Segafredo Zanetti Espresso / Segafredo Caffe

Segafredo Zanetti Espresso is an Italian bar chain operated globally by Italy-based coffee roasting giant Segafredo Zanetti. The first store opened in Paris, France in 1988, followed by the first Japanese location on December 4, 1998.

Today, the brand operates stores worldwide, including 19 locations across Japan and throughout Europe. Offering a wide selection of espresso-based drinks, alcohol, food, dolci (desserts), and antipasti, Segafredo provides a full-day menu experience from morning to night.

Company Name: Segafredo Zanetti Japan Co., Ltd.

Headquarters: 4-11-5 Hikiyamonjibaru, Meguro-ku, Tokyo 152-0003, Japan

CEO: Takaya Furuta

URL: https://www.segafredo.jp/