BEYOND, Operating Over 180 Locations Nationwide, Appoints Musashi as Brand Ambassador and Launches New CM 'Everything is Habit.'

World Fit Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Daiki Takashiro) operates the personal training gym 'BEYOND,' which has expanded to over 180 locations nationwide and has supported numerous customers in body transformation and habit formation. The company is pleased to announce the appointment of Musashi, former K-1 World Champion and an ongoing advocate of a healthy lifestyle, as its brand ambassador, and the launch of a new CM titled 'Everything is Habit.' starting June 15, 2026 (Monday). The CM will be sequentially distributed on Instagram, YouTube, TVer, and ABEMA.

Background

In recent years, interest in training has grown alongside rising health awareness. However, many people face challenges such as:

'It's hard to keep going' 'It gets postponed when life gets busy' 'Exercise opportunities decrease with age'

BEYOND believes that instead of pushing through short-term intense efforts, the key lies in building sustainable, long-term habits.

About the New CM 'Everything is Habit.'

'I'm enjoying life more now than ever before.'

Through Musashi's dedication to training, the CM conveys the broader value of exercise—not just physical transformation, but how consistent habits enrich life.

- Continuing the same routine since his 20s

- Taking action today to avoid regret in the future

- Building the body to enrich life

These long-term values are highlighted, positioning training not merely as physical conditioning, but as a habit for living a better life.

'Continuity' Shapes Your Future Self

Musashi continues training consistently even after retiring from active competition.

Underlying this is his philosophy:

'In 10 or 20 years, your life will reflect exactly what you've done today.'

Daily efforts don't yield immediate results.

But taking action today for your future self—

It's this habit that profoundly transforms life.

Continuing to Challenge with Age

Though Musashi reached the pinnacle of the world stage during his active career, the CM focuses not on past glory.

'I'm less tired now than I was in the past.'

Musashi continues to:

- Train his body

- Reflect on himself

- Strive for better condition

It conveys the message that life is shaped not by special talent, but by daily accumulation.

Building the Body Enriches Life

Musashi sees the value of training beyond physical appearance.

Through physical activity, one can:

- Live more healthily

- Gain confidence

- Feel more positive

- Lead a more fulfilling life

Building the body means enriching life.

This is the powerful message being communicated.

CM Message

'Everything is habit.'

Not special talent.

Not extraordinary willpower.

The accumulation of consistent effort since his 20s has shaped who he is today.

This CM conveys that life is changed not by a single decision, but by daily habits.

About BEYOND

The personal gym 'BEYOND' emphasizes transforming the body through sustainable, everyday training rather than short-term, extreme dieting.

Without excessive restrictions, it supports ideal body shaping and lifestyle improvement through personalized training and dietary guidance.

Distribution Overview

- Release Date: June 15, 2026 (Monday)

- Platforms: Instagram, YouTube, TVer, ABEMA

Instagram: https://www.instagram.com/beyondgym.official

YouTube: https://www.youtube.com/@BEYOND-no8sy

Company Overview

World Fit Co., Ltd.

Representative: Daiki Takashiro

Headquarters: 1-37-5 Tomigaya, Shibuya-ku, Tokyo, 4F Hakujyu Main Building

Established: April 2017

Business: Operates personal gym 'BEYOND,' Pilates studio 'Pilates KASANE,' dark boxing 'b-monster,' wellness brand 'BeEARTH,' and athleisure apparel brand 'CRONOS'

URL: https://world-fit.co.jp/

Media Contact

World Fit Co., Ltd. PR Contact: Akasaka

TEL: 03-5778-4167

MAIL: wf-corporate-pr@world-fit.co.jp